So much to do, so little time to get it done.
This is true for any digital marketing effort your business chooses to undertake, regardless of company size or industry.
Search engine optimization (SEO) can be particularly complex because of the fierce competition surrounding those top spots on results pages. Juggling expectations about time, money and human resources devoted to this service can be one of the most difficult challenges for anyone trying to break through and excel in a saturated digital landscape, which is why companies often choose to bring in outside help to get things done quickly and at lower costs.
There is often some apprehension and worry when it comes to outsourcing any aspect of a business. This is because it means you will need to instill your trust in a third party that you fear does not feel as passionate about your goals as you do. The concern is understandable, but that just means that any company considering this very productive alternative should contemplate only qualified and proven providers.
It's worth it.
Outsourcing something as monumental as SEO will have an incredible impact on your business and the levels of productivity for your in-house marketing team.
These are the reasons why any company serious about their digital marketing should consider outsourcing their SEO efforts:
1. It will save your company valuable time
2. It will save your company money
3. It will let your business hit the ground running with optimized content
4. There is little to no learning curve, as you will be working with seasoned experts
5. It will provide you access to a greater network of marketing professionals, tools and resources
6. It will spare your in-house team a large amount of tedious work, which will help prevent burnout and allow them to focus on other projects
7. It will ensure your data is being continuously measured and improved
8. It will boost your competitive advantage with a dedicated team to keep up with trends and changes that often affect SEO performance
9. It will deliver faster results
10. It will provide expert, data-backed insight and advice from an outside perspective
With all these benefits at hand when outsourcing SEO services from an agency, the pros far outweigh the cons. Let us take the time to explore each of these at length:
Gain Back Valuable Time
This is the first and most basic benefit of outsourcing your SEO efforts because optimizing those pages and the content to rank higher on result pages takes a lot of time. Especially if those handling it are not highly experienced. Having seasoned professionals assume this role for your digital marketing campaigns will save your company some much needed time.
SEO is difficult and complex. If you want it done right you will need someone with years of experience or a team of diverse professionals that specialize in specific areas. This means that handling the work in-house will cost a pretty penny. Outsourcing SEO services will provide your company with an entire team of experts for considerably less than it would cost to house them within your own walls.
Agencies can afford to provide clients with lower prices because their work model has them encompassing a large body of clients, which means they can run costs down in order to become the most viable alternative for companies wishing to adopt a more austere financial posture.
Hit the Ground Running
Digital agencies – and, in this case, SEO service providers – have large teams with years of experience to their name. They also have a model of work that allows these experts to quickly absorb the information needed and immediately put their ample skillset to the test.
In other words, by outsourcing SEO you know that the work will begin immediately, instead of facing the usual delays that come from pre-planning and planning before execution.
After all, less experienced professionals will still need time to learn and work things out before they even start, whereas proven SEO professionals face…
Little to No Learning Curve
If your company is just starting out with SEO and you can’t afford to hire a seasoned digital marketing veteran, chances are the people who take on the task will spend quite a bit of time simply learning the ropes, taking away time from content optimization and the generation of material in general.
SEO experts are, well, experts. They know their way around SEO and all its common challenges. This means they won't waste time having to learn anything new. They are ready right off the bat.
Gain A Large Digital Marketing Network
SEO is usually part of a larger set of services offered by digital marketing agencies. In most cases, these agencies employ professionals with different areas of specialization who work together. This means that when your company outsources SEO services, it gains access to a whole network of digital experts, tools, and resources to help with your needs.
Spare Your In-House Team
Burnout is a real problem. Overworking people and forcing them to do menial tasks repeatedly can and will have an emotional and psychological impact on their state of mind and productivity.
After a while, SEO work can, in fact, become monotonous. Keyword research requires long hours combing through pieces of content about the same topic and running through huge lists of phrases, investigating their search volume, and how they perform. Over and over again.
When you have a full team handling the work, you resolve the issue by rotating them every so often. But what happens when the team is small or composed of only a single individual?
Sparing your in-house marketing team from this type of work by outsourcing SEO will make them happier, and it will let you assign them to other tasks. There are several other areas of digital marketing that also require your team’s attention. By removing the tedious demands of SEO from their plate, they're free to focus on those other things, further optimizing the use of your in-house resources.
Optimization efforts should be continually measured, tested, and improved over time. It is extremely advantageous to have a dedicated team ensuring your success in the ever-changing world of SEO to propel you ahead of the competition.
Keep Up With Trends and Tools
Proper SEO requires the use of several different tools and an understanding of shifting trends. For example, Google changes its search algorithm around 500 times per year. In most cases, the changes are minor but still important.
SEO agencies are always keeping up with changes in the industry and all the new tools available. They have to. This is their bread and butter. By outsourcing, your company gains access to a constantly updated source of information.
Enjoy Faster Results
SEO can take time – research, implementation, and waiting for results to show will put your patience to the test.
Outsourcing your SEO services will not mean you get instantaneous results, but having a barrage of experts working for you drastically reduces your timeline, providing you with faster results.
An Objective Perspective and Impartial Eye
It can be easy for people wearing a company shirt to lose themselves in passion for the brand. This is not a bad thing, but it can lead to some problems when evaluating work objectively. When you are too close to something, recognizing cracks and flaws becomes more difficult.
This is probably one of the most understated benefits of outsourcing your SEO services to an agency: you will have people committed to sincerity. Someone from your in-house team may choose to or be consciously unable to perceive mistakes in his work, because his job depends on it; Whereas agencies need to be impartial and get results because it is their reputation at stake.
This means you will be able to get thorough, efficient and detailed assessments of what is going on from objective third parties.
Outsourcing SEO services does not need to be a risky proposition or a wild gamble. It can be a positive turning point for any company, as long as they take the proper time to investigate and evaluate available providers.
Weigh all the options, make an informed decision, and watch your costs decrease and your results soar.
Are you worried about outsourcing SEO or any other digital marketing service? We understand. Feel free to get in touch with us with any questions or concerns. We’re here to help!
Original article written by Joe Yaker