What should a weekly checklist include when it comes to website functionality?
The list will vary based on your website's complexity, but there are some standard checks that anyone with a website can be doing. Weekly audits to flag issues with performance or user experience are good practice.
Uptime monitoring and checking to make sure that your redirects are working correctly is essential; for example, HTTP to HTTPS. The redirects that are important to the user experience are going to be the ones to check weekly.
It's also a good idea to consistently check that indexing issues are addressed as quickly as possible. These issues include duplicate meta tags, title tags, or any problems with your robots. You should be running malware detection checks regularly on your site to ensure that it hasn't been compromised, especially when you're handling e-commerce or semi-personal information.
What should be on a marketing and analytics weekly checklist?
You should check in on your traffic and compare the data week over week, month over month, and year over year. Notice if traffic is trending up or down and what's causing that change. Look for a pattern, and focus on anything out of the ordinary.
On the conversion side, identify macro and micro conversions you have set up and how those are trending over the past week or month. Understand what's driving those conversions and which segments seem to be converting at a higher rate. That gives you insights into how you should evolve or modify your site to cater to the groups getting the most value out of it.
With the right tools and reporting, you can surface the critical indicators, and structure your KPI documents and reporting dashboards to cut through the noise and look at the macro conversions. If you notice a shift, it will be easy to zoom into the diagnostic metrics and easily cut through all the extra clutter. You can then surface the insights a lot more quickly than would be possible while looking at a flood of raw data.
What should a content marketing and social media weekly checklist include?
Overall, the biggest concern should be your content calendar. It's critical to have a centralized calendar where you can see everything. This way, it's easy to recognize what stories you're telling at which time of year, which themes they're hitting, where they're going to appear, and how they play into your overall content strategy.
You know which content will be on LinkedIn versus Facebook, and which ones will link back to blog posts on the site or videos on YouTube. Having all of this mapped out is important, as is having an editorial meeting once or twice a week to review the content calendar and make adjustments.
What should I be checking weekly in regards to SEO?
Google Search Console will be a beneficial tool when looking at SEO. There are many useful search tools for evaluating SEO, such as SEM rush and Mozz; they're accessible and give adequate data.
However, the great thing about Google Search Console is that it is Google itself letting you know how it's crawling your site. It gives you detailed advice about what's not being crawled properly and what you can do to fix it. It will provide you with clicks and your ranking, and it will let you drill down into specific keywords.
Google Search Console provides you a lot more data than what Google Analytics traditionally does, partly because it is anonymized, so it's more generous with the state. You can then put their report into Google Analytics or Google Data studio to get a custom view of it.
The main thing you want to be looking for is how your impressions are trending, as well as your clicks. From a usability standpoint, you can look at the coverage report, which we encourage, to see if any pages are throwing errors or warnings that might be causing you to lose ranking.
What should a paid ads weekly checklist include?
The most important thing to care about when it comes to your ads is whether they are working or converting. You should have your ads set up within the ad platform with pixels or tags, and alongside that, you should be importing convergence on Google Analytics so that you can track there as well.
Doing this allows you to follow a lead generated from an ad to a landing page through the forum into HubSpot. Then you will be able to put a true value on a lead when somebody makes a purchase. You can go back up the chain and attribute value to that contact to know what was working within that ad campaign.
Finally, Cost Per Acquisition (CPA) is the most valuable metric when it comes to conversions. CPA shows you whether your clicks are costing you too much or if you're overpaying for ads that are not producing.