In this website analysis, I take a look at a used car dealership site, using tools such as an artificial intelligence heatmap and gaze plot, shown below. I'm looking at the value proposition, the five-second test, navigation, usage of image carousels, and social proof -- all website design and marketing concepts that drive revenues and are in general critical pieces to plugging digital marketing funnel leaks.

 


 

14f6ae90-8dd7-4a0e-ada1-1c4ad905160c_heatmap.png
14f6ae90-8dd7-4a0e-ada1-1c4ad905160c_gazeplot.png

 

 

Join the conversation