Lead Generation and Web Design for VITAL WorkLife (Minnesota)
O8's proven strategies help our local client reach the right audience, drive qualified leads, and significantly increase conversions and revenue.
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Introducing the Story of VITAL WorkLife
VITAL WorkLife is the leading mental health and well-being expert for healthcare organizations and their workforce. Based in Saint Louis Park, MN, they have been focusing on healthcare since 2007. Today, their innovative solutions are leading the way in helping physicians, nurses, and entire care teams address professional burnout, life challenges, and barriers to seeking help.
Website: https://www.vitalworklife.com/
Our Minnesota healthcare marketing experts
can help you achieve your goals today
The Challenge
Lead Generation with Strong ROI
VITAL WorkLife sought a partner to help them drive qualified leads and reach specific buyers within Minnesota's large health systems and nationwide.
The company had done some experimentation in paid search and social — specifically Google Ads and LinkedIn — but conversions were not defined, which meant contacts and revenue were not attributed in HubSpot.
Ultimately, VITAL needed additional capacity, creative ideas, and expertise to take its marketing to the next level.
The Plan
- Objective: Developed a personalized lead generation plan tailored to the unique needs of the Minnesota healthcare market.
- Discovery phase: Conducted a full audit and analysis of the client's marketing, then developed a personalized lead generation plan.
- Validation: Shared the analysis and plan with the VITAL WorkLife team to ensure goal achievement.
- Implementation: Put end-to-end tracking across the digital marketing ecosystem in place, integrating GA4 and Hubspot to measure every stage of the funnel.
- Launch: Launched and monitored performance.
- Optimization: Optimized lead generation performance based on data and feedback.
Why VITAL WorkLife Chose O8
VITAL WorkLife needed a full-service agency partner with a deep understanding of digital marketing, paid advertising, and web design.
They also looked to our highly technical nature and HubSpot Gold partner status to guide them on best practices in HubSpot, analytics, attribution, and web design.
O8's deep understanding of the Minnesota healthcare industry and our proven track record of success in this market made us the clear choice for VITAL WorkLife. Not to mention, we're also Minnesota nice.
How O8 Responded
- Started with a discovery phase to fully understand the company and its target audience's sales model.
- Implemented and configured analytics tracking across paid media platforms, Google Analytics, and HubSpot. This would allow end-to-end tracking throughout the funnel, with the ability to measure the success of efforts from initial lead capture to revenue generated.
- Using PPC/Display and Paid Social campaigns, landing page design, and A/B testing of landing page designs, defined a campaign structure that would generate leads and scale well across multiple campaigns.
- Integrated local search engine optimization (SEO) strategies to ensure the VITAL website appeared at the top of search results for relevant keywords.
- Worked with VITAL to showcase an original research white paper on peer coaching. We built a multi-week story arc on organic social media reinforced by sponsored content with integrated LinkedIn lead forms.
- Redesigned and developed the website to match elevated brand standards.
The Results
Reduced initial ad costs by
56%
Exceeded white paper campaign lead gen goal by
100%
Increased initial ad clicks by
12%
Increased initial impressions by
50%
Live dashboard for reporting
"I've been extremely happy with the strategic guidance and technical expertise provided by O8 in developing our paid search and paid social programs. They are a valued and trusted partner who is helping us meet our business objectives in a technically advanced and rapidly evolving space. I would recommend them without hesitation for their knowledge, high ongoing levels of customer service, and willingness to go above and beyond in meeting and exceeding our expectations."
