Social Media Optimization for OB Hospitalist Group
Boosting engagement and refining strategy with tailored insights
Streamlined audience insights and targeting
Comprehensive influencer strategy created
Introducing the Story of OB Hospitalist Group
OB Hospitalist Group (OBHG) leads the industry in improving obstetric care and delivering better outcomes for mothers and babies. Known for innovation and excellence, OBHG identified a need to strengthen its social media strategy to engage two primary audiences: hospital leaders and OB/GYN physicians. With O8’s expertise, they optimized their social media presence, amplified engagement by 30%, and laid the foundation for long-term success.
The Challenge
Optimizing social media strategy to engage distinct audiences
OBHG sought to improve engagement with two very different target audiences: hospital executives and OB/GYN physicians. They needed a cohesive strategy to balance these needs, build authentic connections, and leverage social media effectively to drive recruitment and lead generation.
The Scope
- Social media presence audit
- Content performance analysis
- Audience demographics and persona validation
- Channel-specific strategy and messaging
- Influencer collaboration planning
- Sample content creation
- Visual asset recommendations
- New hire onboarding guidance
Explore Our Social Media Services
Why OB Hospitalist Group Chose O8
OBHG discovered O8 through online research and was drawn to the agency’s expertise in digital strategy and measurable growth. O8’s ability to tailor solutions to unique business challenges, combined with a strong reputation for delivering results, made it an easy choice. OBHG valued O8’s collaborative approach and commitment to creating a strategy that aligned perfectly with their organizational goals.
How O8 Responded
O8 conducted a detailed social media audit, evaluating OBHG’s profiles for branding consistency, performance, and audience alignment. Using this data, O8 developed a comprehensive toolkit that included channel-specific strategies, influencer collaboration plans, and sample content. A focus on audience segmentation and analytics ensured targeted, impactful messaging for both hospital leaders and OB/GYN physicians.
The Results
Increased social media engagement by
30%
Validated audience personas
Enhanced visual content library
Actionable influencer strategy
Equipped OBHG to collaborate effectively with key industry voices.
Enabled precise targeting and messaging
"The audit was truly excellent and self-validating in many ways. The toolkit has been incredibly helpful for our team as we implement changes to improve engagement and strategy."
