Digital Integrity Optimization™
Turn fragmented digital marketing into a high-performing, holistic revenue engine
Our Holistic Digital Marketing Framework
Maximize your digital marketing ROI with our Digital Integrity Optimization™ (DIO) framework, which delivers expertise and execution in SEO+, UX, and CRO.
Why DIO Matters
- CRO: What good is more web traffic if it doesn't convert well?
- SEO+: What good is a high-converting website with no traffic?
- UX: What good is a beautiful website that is confusing and unintuitive?
You need all of these components working together for effective, holistic marketing.
Get Results with DIO
Other firms will specialize in one area of DIO such as SEO, often reusing cookie-cutter approaches and decimating your UX and conversions along the way.
We bring a fresh, holistic approach to the table, which helps prioritize efforts for business impact and quick-wins while protecting your marketing through testing and iteration, so that changes we make don't end up causing issues later.
13:1 average ROI
Investments in analytic solutions returned $13.01 for every dollar spent on average.
— Nucleus Research
4x conversion rates
Emotionally-focused website experiences convert 3 to 4 times better.
— André Morys, Conversion Expert
126% higher profits
Companies measuring web and marketing performance have a 126% profit improvement over competitors.
— McKinsey
50% more revenue
Organizations actively using available web and marketing data have 50% higher revenue growth.
— Dell Global Technology Index
How DIO Works
Step 1: Measure
Collect data. Generate innovative ideas.
- Heatmaps, gaze plots, preference tests, aesthetics report
- Paid ad and organic traffic review
- Competitor analysis
We measure what’s important to your users and analyze the data to redesign and re-engineer your digital marketing ecosystem for optimal success
Step 2: Test
Create your custom innovation plan. Ongoing testing.
- A clear, defined strategy
- Identification of key performance indicators (KPIs)
- Specific, actionable steps to achieve growth
- Ongoing testing
We collaboratively develop a data-backed, prioritized plan of action to improve your KPIs. Then, we test our ideas and gather measurable proof of positive outcomes.
Step 3: Build
Boost ROI through continuous improvement.
- Implementation of identified improvement opportunities
- Content and messaging optimizations
- Monitoring
- Reporting
Incremental improvements can save you from exponential losses. We continuously monitor and improve based on our findings, then report back to you so you can watch your ROI grow.