Sales and Marketing Empowerment

We understand the critical link between sales and marketing, and the solutions that empower you to prospect, personalize, and unify your data across multiple tools. Examples are platforms like ClearbitSegment, and Hull.

Clearbit

Clearbit is the marketing data engine for all of your customer interactions. Deeply understand your customers, identify future prospects, and personalize every single marketing and sales interaction.

Clearbit logo

Segment

Segment is a customer data platform that makes good data accessible for all teams.

Segment logo

Hull

Hull collects, unifies and enriches your product, marketing and sales data and synchronizes it to all of your tools. When your data is unified and aligned, your teams are too.

 

Hull logo

Hubspot CRM Integration

We're a Hubspot partner!Want better deals, better sales and marketing data, better customer relationships? A Customer Relationship Management (CRM) solution is the answer. Tired of performing repetitive marketing tasks on social media, the web, and email? Let us help you automate by replacing high-touch, repetitive manual processes with automated solutions. 

As a Hubspot partner, we highly recommend Hubspot to our clients and use it ourselves.

Salesforce CRM Integration and Marketing Automation With Pardot

We also recommend Salesforce and Pardot for specific situations, often involving complex integrations and business logic. Sometimes it even makes sense for Salesforce to be the "brain" of the organization while integrating it with Hubspot to be the pretty, easy-to-use front-end that the majority of your team can use. 

Drupal and WordPress CRM Integration

Salesforce

Drupal and WordPress both have specific plugins and libraries that can ease the lift for CRM integration. A more complex Drupal CRM integration with Salesforce, for example, could make use of the Salesforce Suite, with which we have substantial experience. For a WordPress CRM integration, there is a similar set of plugins

At a higher level, both platforms have similar options for integration:

  1. Web-to-lead forms
  2. CMS form-builders
  3. Advanced 3rd-party form-builders
  4. 3rd-party Apps/Services with Salesforce integration
  5. Custom integration with one-way or bidirectional sync

More information on these options here. These options apply to both Drupal and WordPress.

Hubspot, Other Platforms, and ADA Compliance

Both Drupal and WordPress have plugins for Hubspot and other popular CRM platforms, and the platforms themselves may have easy embed snippets that you can paste into the website, but if ADA compliance is a concern for people with disabilities, many of these plugins and embeddable forms are almost always not ADA compliant.

Other CRM Integration and Marketing Automation Experience

We also have experience with Zoho, Silverpop, CiviCRM, Sugar CRM, MarketoActive CampaignMailChimp, Campaign Monitor, and several other CRM, marketing automation, and email campaign management platforms, and are happy to work with what you already have in place.

Which Platform to Choose?

Not sure which one is right for you? We help you navigate the marketing technology ("MarTech") ecosystem to find the best solution for you. We have also written about some of these choices here on our blog.

We strategically design for, implement, and optimize CRM and marketing automation platforms in order to drive business value and allow your sales and marketing teams to be more efficient.

Contact Us About Your CRM or Marketing Automation Needs

We generally reply within 60 minutes, M-F, 9am to 5pm Central Time.