What is a digital-forward strategy? The world is changing in the blink of an eye. Everyone, everywhere, will be more digital once this pandemic gets under control. The degree which you embrace this now will determine your future success.
Your Event Strategy: Pivot Towards Digital
While face-to-face interaction isn't 100% replaceable, you can get fairly close with the technology at hand, and a bit of creativity. In the long-run, this may actually help you reduce cost overhead from in-person events, or hold more events at a greater scale.
What we once thought may require printed brochures, boots on the ground, banners, swag, flights, and conference tickets...that may become less of the norm once this storm abates. This is your opportunity to get lean.
Optimize For #TheNewMix
The younger generation of "digital natives" -- those who were born into the era of cellphones and social media – will be one year older next year. They are already more digital, and by nature already ahead of the curve. Use this as your chance to adapt and get ahead of the new mix of technologies and trends.