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The Origins of O8

Initially, we called ourselves "Origin Eight" as a play on words for "originate." Also, the number 8 could be flipped around like an infinity symbol. We wanted to create infinitely original solutions for our clients.

Over time, our clients kept calling us "O8", which matched our logo, so we listened. Our name-as-a-logo is a slight nod to our state's beloved Prince and his love symbol

Our Founder's Story

Our Founder and CEO, Seth Viebrock, built his first web design business at the age of 16 in the 90's when the internet was still coming together. He would walk into businesses and ask, "do you need a website?" and the answer tended to be "oh, probably — we've heard of those!" 

Seth Viebrock — Founder and CEO of O8

After a good amount of time in the business word, he decided it was time to do better — wanting to follow best practices, constant improvement, and better processes. It was at that point that he founded O8 in 2010. 

Seth's formal and continuous education has been in economics, biopsychology, human behavior, marketing, sales, and all things digital — UX, SEO, CRO, messaging, HubSpot, neuromarketing.... O8 grew into a technical digital marketing agency naturally with Seth leading not just the company but the strategy, the culture, and the good-natured, smart people that make O8 what it is today. [ Read Seth's full bio ]

O8 teams
O8 teams

We take what we do very seriously while ensuring work with clients is fun and rewarding. Our goal is to provide a high level of sophistication, uplifting our clients to do their absolute best while attaining measurable results.

Most important to us:

  • Always doing what's right
  • Improving our own lives as well as those of our clients
  • Constant learning
  • Strong communication
  • Proactivity
  • Travel and cultural enrichment
  • Fun!

Our Key Promises To You

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Complete Control

You have complete control of your data, website, and assets, and we don't lock you into long-term contracts.

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Transparency

You’ll enjoy completely transparent project management. We don’t hide bad news and coach when we see a better approach.

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Knowledge Transfer

Our goal is to transfer knowledge to you rather than keep you dependent.

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Prioritized for Highest Impact

Your projects and initiatives will be prioritized for the highest positive impact on your business, with agile, right-sized solutions.

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We Have Your Back

We truly work as an extension of your team. If there's a big deadline, we're right there with you.

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No Cookie Cutter Approaches

You get fresh ideas and an approach that's highly custom and unique to your business.

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Measurable Results, Data-Driven

You will realize measurable, data-driven results over opinion-based outcomes and vanity metrics.

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Doing What's Right

We aim to always do what's right with your best interests in mind.

Specialized Expertise and Technology Partners

We have specialized expertise in a wide array of technologies and areas of digital marketing.
You can view a full list of our services as well as our technology partners.

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O8 Core Values

Commitments

MN Tech Diversity and Inclusion Pledge

Diversity and Inclusion

We are a global, multicultural team spanning and supporting the gamut of human diversity in terms of race, gender, sexual orientation, and neurodiversity.

We have also taken the MN Tech Diversity Pledge and are a certified LGBT Business Enterprise via NGLCC.

Sustainability and the Environment

Sustainability and the Environment

We are committed to making a lower carbon footprint by creating lean, fast web experiences as well as remote, hybrid, and shared work environments.

Did you know that the internet and the gadgets we use account for 2% to 6% of global greenhouse gases?

Drupal Association - Organization Member

Open Source

Open source software helps mission-oriented organizations and governments worldwide do more with less financial resources while making the web more efficient and secure.

We have contributed to over 40 different projects on Drupal.org, contribute financially to various community events, and advocate for open source adoption.

O8 team in Amsterdam

What You Get In a Relationship with O8

  • An ideal team for all things digital: highly technical, wildly creative and strategic, design-focused, industry veterans in web and digital marketing
  • Proactivity: we just get things done and make less work for you!
  • Account management to ensure you have a proactive partner working for your success and satisfaction
  • Extremely responsive communication
  • Top-notch project management and transparency
  • Enterprise-level support with 24x7 coverage
  • Dedicated capacity for your project
  • Great people: some of the most honest, talented, and friendly folks in the industry

Our Process

A successful digital project doesn't just happen, it is the result of carefully executing a streamlined process. We take an agile, iterative and incremental approach that has been developed over a decade of experience. This methodology has proven success for projects of all sizes and complexities.

O8 Process - Alignment, Strategy, Discovery, Design, Implement, Optimize

We help de-risk your project via in-depth discovery sessions to help everyone involved reduce uncertainty, share knowledge, plan strategically, and help you prioritize amidst an array of possibilities, options, and stakeholder feedback.

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Meet the Team

Seth headshot

Seth Viebrock

CEO and Marketing Engineer

Minneapolis, Minnesota

Alison LaPoint Krahn

Alison LaPoint Krahn

VP, Client Experience

Minneapolis, Minnesota

Karen headshot

Karen Pomazal

VP, Client Strategy + Marketing

Naperville, Illinois

Andy headshot

Andy Keith

VP, Digital Marketing

St. Louis Park, Minnesota

Cory Docken Profile Picture

Cory Docken

VP, Business Development

Minneapolis, Minnesota

Becky headshot

Becky Inglis

Director, Client Services

Boise, Idaho

Tom Headrick headshot

Tom Hedrick

Director, Digital Strategy

Minneapolis, Minnesota

Ng Chin Kiong (CK)

CK Ng

Lead Architect

Penang, Malaysia

Patrick headshot

Patrick Hinchcliff

Development Lead

Denver, Colorado

Nate McBride headshot

Nate McBride

Content Director

Los Angeles, California

sam-headshot

Sam Hollis

Client Experience Lead

Delray Beach, Florida

Matthew Foote

Matt Foote

Client Experience Lead

Haddonfield, New Jersey