Digital Strategy Services
Trusted Partners in Digital Strategy, Go-to-Market, and Digital Transformation
Digital Strategy and Digital Transformation
We live in a constantly-evolving and increasingly "digital-first" world — most revenue-generating business functions have shifted to digital. Now more than ever, digital technology must focus on customer experience, especially when replacing face-to-face interactions.
What This Means
- Digital strategy and customer experience should be a top pillar of your business model if your organization is to survive and thrive in the long run.
- Digital business is transforming faster than ever, becoming more technically complex and introducing automation, machine learning, artificial intelligence, and advanced analytics.
Get an edge on your competition with help navigating the myriad technologies, strategies, and options available. When providing digital consulting services, we are your allies, translators, and trusted partners to ensure you stay relevant and succeed within your digital ecosystem.
Trusted By Big Names, Accessible To Smaller Organizations
The team at O8 has been instrumental in helping our company elevate our web user experience...
Great Strategy Requires a Data-Driven Approach
Benefits of Closed-Loop Marketing
- Shows leadership tangible results
- Aligns sales and marketing teams
- Grows revenues from improved insights
- Minimizes cost-per-lead
- Provides valuable audience insights
- Drives focus on the most successful channels and campaign
Digital Transformation and Technology Vetting
Businesses spend a lot of time and money on decisions about the technologies they will implement to improve business processes and drive results. Since we work closely with many companies, we see what everyone is doing – what works and what doesn’t. We have seen huge success stories and utter nightmares.
We also have real-world experience implementing many of these systems, from web and digital marketing technologies to CRM and ERP systems. We know them on a deeper, more personal level, allowing us to relay information about the impacts on business processes.
Businesses often hold these technology decisions too close to their chests rather than talking to an honest marketing industry veteran like O8, who wants nothing more than for your business to succeed. We can guide you through the business strategy, decision matrices, and new technology selection processes that will ensure your utmost success.
KPIs, Analytics, and Business Insights
Digital consulting is focused on advising and helping companies overcome issues such as inadequate data strategy and lack of infrastructure.
We can access cutting-edge tools that transform raw data into digestible visualizations that deliver business insights, such as easy-to-read dashboards built with Google Data Studio, Grow.com, Domo, and more. Then, we can advise companies on actionable steps to improve and ways to leverage this data for improved decision-making.
Digital Strategy
A digital strategy is crucial for adequately aligning internal teams, mitigating risk, providing insights, and justifying paid investments. However, building an efficient digital strategy requires expertise in many areas, including SEO, Paid Search, UX, CRO, and more. It involves technology, industry, business, and market knowledge.
O8 recognizes the tactical efforts required to research and define a data-backed digital strategy. We ensure your digital strategy is implemented correctly and ready for execution. We take a holistic, all-encompassing approach and follow the “measure, test, build, repeat” process of execution.
Account Based Marketing
Account Based Marketing (ABM) is a hot topic among marketers and sales professionals. Focusing your efforts at the account level is critical for efforts like personalization and your paid ad and sales strategies.
A wide variety of ABM tools are on the market, ranging widely in their cost, feature set, and ability to integrate into existing platforms. We can also implement custom ABM solutions with data engine frameworks like Clearbit.
Customer Insights
Insights into your customers needs are indispensable. O8 digital consultants perform in-depth analyses using tools such as heat maps to provide customer journey insights, areas of improvement, and UX failures. Depending on your company’s needs, we can leverage data from form interaction, abandonment testing, and user preference tests. Learn more here.
Compliance & Security
Compliance, regulations, and cybersecurity continue to grow in importance for businesses. People and processes change over time, and O8 is uniquely positioned through strategic partnerships to stay informed.
Your digital properties may contain compliance issues that O8 can identify through a detailed audit, monitoring your properties, and ensuring quality assurance processes are in place for future updates.
Competitor Insights
Competitor analysis tools give you insights that can evolve your digital marketing strategy. Knowledge is power, and how you compare can be used to develop new initiatives that enhance your overall competitive position.
An O8 competitor analysis gives you valuable insights that reveal opportunities and highlight failures so you know what works, what doesn’t, and how to optimize moving forward.
Reliable and Recognized
Get Started, Worry-Free
1. Competitive Analysis
Get a free competitive analysis from an O8 senior strategist, showing how you can close the gaps between you and your competitors.
2. Custom Prototype
Get a free custom prototype to give you an idea of our unique point of view and the caliber of work you'll receive.
3. ROI Analysis
See how results and ROI can be achieved over time. We do this by mapping out the positive impact on your business using a data-driven formula.
4. Select Engagement
Select your desired engagement model — from an initial pilot project to an ongoing retainer. With this, you will receive a strategic plan with a timeline and deliverables.
Client Testimonials
The team at O8 has been instrumental in helping our company elevate our web user experience...
As our company works to deliver essential medical products and services to our customers, O8 has been a critical partner in our efforts to drive greater awareness and respond quickly to customer needs.
Portfolio
Ready to Get Started?
At O8, we take the time to listen and align strategies with your team before setting goals and getting to work.
These are the steps we will take to get the ball rolling:
- Learn: Review what's working and what's not with your strategies.
- Assess: Discuss areas of opportunity for improvements.
- Plan: Present learnings and a plan to implement suggested improvements.
- Review: A project summary with critical next steps is delivered for review.
