O8 developed two visually appealing Drupal 8 websites for a canoe and kayak paddle manufacturer's brands: bendingbranches.com, featured here, and aquabound.com. Both sites were built for an eCommerce phase-in. Our work included a fully-responsive design, mega menu implementation, integration of an external dealer locator, and content migration from a legacy site. Web traffic from organic search jumped significantly with the launch of the new site.
About Bending Branches
In 1982, whitewater and touring canoeist Dale Kicker and flat-water racer Ron Hultman teamed up to create the first composite tipped canoe paddle. This unique innovation revolutionized the paddle industry and gave birth to Bending Branches. Since that birth, paddles from this Wisconsin company have propelled people to the places and experiences that people dream of. This spirit of adventure continues to drive Bending Branches to enhance your paddling experience.