Project description: We redesigned a Drupal website for the University of Minnesota Physicians to make it easier to find and get care. This included a clinic locator and matching provider bios. With the rebranding for UMP, this website needed to remain flexible and adaptive to collaboration with their in-house team. We continue to work with them on technical SEO, KPIs, and enhanced analytics and insights.
About the organization: For more than two decades, University of Minnesota Physicians (M Physicians) has been the multi-specialty group practice for the University of Minnesota Medical School faculty. They serve the land grant mission of the University by providing high quality, innovative and leading-edge care to patients across the state of Minnesota and beyond. With world-leading experts in a broad range of specialties and primary care, their physicians train medical students, residents, fellows and graduate students, and are committed to the discovery of cures and treatments and provide patients access to the latest evidence-based care.