Change Customer Behavior, Drive ROI

This is Digital Impact Optimization™ (DIO), our holistic framework for digital ROI.


1Improve traffic and ads (SEO+)
The decision to choose your company often starts at the search engine results page or first ad impression.
2Improve user experience (UX)
User experience makes or breaks a customer's buying journey.
3Improve conversions (CRO)
The final decision to choose or engage with your company often ends at the website, where we can positively shift customer behavior with neuromarketing and conversion rate optimization (CRO) principles.


The Power of DIO

13:1 average ROI

Investments in analytic solutions returned $13.01 for every dollar spent on average.

— Nucleus Research

4x conversion rates

Emotionally-focused website experiences convert 3 to 4 times better.

— André Morys, Conversion Expert

126% higher profits

Companies measuring web and marketing performance have 126% profit improvement over competitors.

— McKinsey

50% more revenue

Organizations actively using available web and marketing data have 50% higher revenue growth.

— Dell Global Technology Index

A Few Of The Brains Behind DIO

Seth Viebrock, Founder and CEO


Seth has studied Biological Psychology at the University of Minnesota, presented at Stanford and the International Society for Neuronal Regulation Conference on an EEG study in consciousness, and currently studies neuromarketing, digital psychology, and persuasion at the CXL Institute. He speaks 7 languages and has a background in the arts and humanities that balances out his business and scientific sides.

Andy Keith, VP of Digital Marketing and Analytics

Andy is a seasoned digital strategist and marketer who has held senior roles in a wide range of settings. He has worked with clients across many different industries, including healthcare, government, IT staffing, financial services, aviation/aerospace, manufacturing, automotive, telecom, publishing systems and education. Prior to joining O8, he was SVP of Digital and Analytics at Weber Shandwick, where he provided counsel on digital strategy, analytics, and SEO to the U.S. Treasury, the U.S. Army, Verizon, EY, State Farm and Spectrum Health among others.

Andy heads up the DIO program, working with a wide range of internal and external stakeholders to ensure deliverables are aligned with business requirements, vision and goals, with meaningful KPIs to measure outcomes.

How We Do It

We follow the Measure, Build, Learn cycle of agile improvement.

1. First we measure and collect data to gain advanced insights

Do you know how people are engaging with your website, landing pages, and ads?

We measure what’s important to your users – what they see, click on, and how far they scroll down the page.


We also analyze movies of your customers trying to use your website.

This is a gold mine for understanding user behavior, catching bugs and usability issues, and improving overall user experience.

2. Then we learn by testing highly strategic improvements

Even the most beautiful websites can "leak" marketing dollars. We take a scientific approach to plug the leaks.

We A/B test our improvements, rather than guessing on the fly.
This allows us to say with absolute statistical certainty, “this improvement will double conversions on Marketing Goal X” or whatever the KPI may be.

3. We then build incrementally better versions of your website and ads while driving higher-quality traffic

Our tests show us with certainty which improvements will result in a better user experience, higher conversions, and greater ROI.

Now that we have the data to back up our improvements, we implement them, and you get instant results.

Since your ad traffic often hits your website, such tests are crucial to reducing wasted advertising dollars.

Based on what we learn about your customers' behavior, we then create, track, and automate incrementally better SEO and paid ad campaigns, ensuring you are always improving and staying ahead of the competition.

Request A FREE Strategic Report or Demonstration

We will put together a custom strategic report with DIO opportunities and insights for your website and digital marketing.
The report will demonstrate the process of getting more traffic, sales, leads, user engagement, and a better user experience. If you prefer, we can give a personalized demo with one of our experts.

And extension, if applicable.
  • "Irreplaceable Partner for Our Business - The team at Origin Eight (O8) has been instrumental in helping our company elevate our web user experience. From a website redesign, to ongoing customizations to CRO recommendations, we rely on this team to support us in managing a website that meets the various objectives of HelpSystems. Thanks for the hard work and killer guidance! Keep it coming." 

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