Change Customer Behavior, Drive ROI
This is Digital Impact Optimization™ (DIO), our holistic framework for digital ROI.
The Power of DIO
Investments in analytic solutions returned $13.01 for every dollar spent on average.
— Nucleus Research
Emotionally-focused website experiences convert 3 to 4 times better.
— André Morys, Conversion Expert
Companies measuring web and marketing performance have 126% profit improvement over competitors.
Organizations actively using available web and marketing data have 50% higher revenue growth.
— Dell Global Technology Index
A Few Of The Brains Behind DIO
Seth Viebrock, Founder and CEO
Seth has studied Biological Psychology at the University of Minnesota, presented at Stanford and the International Society for Neuronal Regulation Conference on an EEG study in consciousness, and currently studies neuromarketing, digital psychology, and persuasion at the CXL Institute. He speaks 7 languages and has a background in the arts and humanities that balances out his business and scientific sides.
Andy Keith, VP of Digital Marketing and Analytics
Andy is a seasoned digital strategist and marketer who has held senior roles in a wide range of settings. He has worked with clients across many different industries, including healthcare, government, IT staffing, financial services, aviation/aerospace, manufacturing, automotive, telecom, publishing systems and education. Prior to joining O8, he was SVP of Digital and Analytics at Weber Shandwick, where he provided counsel on digital strategy, analytics, and SEO to the U.S. Treasury, the U.S. Army, Verizon, EY, State Farm and Spectrum Health among others.
Andy heads up the DIO program, working with a wide range of internal and external stakeholders to ensure deliverables are aligned with business requirements, vision and goals, with meaningful KPIs to measure outcomes.
How We Do It
We follow the Measure, Build, Learn cycle of agile improvement.
1. First we measure and collect data to gain advanced insights
Do you know how people are engaging with your website, landing pages, and ads?
We measure what’s important to your users – what they see, click on, and how far they scroll down the page.
We also analyze movies of your customers trying to use your website.
This is a gold mine for understanding user behavior, catching bugs and usability issues, and improving overall user experience.
2. Then we learn by testing highly strategic improvements
Even the most beautiful websites can "leak" marketing dollars. We take a scientific approach to plug the leaks.
We A/B test our improvements, rather than guessing on the fly.
This allows us to say with absolute statistical certainty, “this improvement will double conversions on Marketing Goal X” or whatever the KPI may be.
3. We then build incrementally better versions of your website and ads while driving higher-quality traffic
Our tests show us with certainty which improvements will result in a better user experience, higher conversions, and greater ROI.
Now that we have the data to back up our improvements, we implement them, and you get instant results.
Since your ad traffic often hits your website, such tests are crucial to reducing wasted advertising dollars.
Based on what we learn about your customers' behavior, we then create, track, and automate incrementally better SEO and paid ad campaigns, ensuring you are always improving and staying ahead of the competition.
Request A FREE Strategic Report or Demonstration
We will put together a custom strategic report with DIO opportunities and insights for your website and digital marketing.
The report will demonstrate the process of getting more traffic, sales, leads, user engagement, and a better user experience. If you prefer, we can give a personalized demo with one of our experts.