Our DIO framework helps marketers generate:
The Power of DIO
Investments in analytic solutions returned $13.01 for every dollar spent on average.
— Nucleus Research
Emotionally-focused website experiences convert 3 to 4 times better.
— André Morys, Conversion Expert
Companies measuring web and marketing performance have 126% profit improvement over competitors.
Organizations actively using available web and marketing data have 50% higher revenue growth.
— Dell Global Technology Index
A Few Of The Brains Behind DIO
Seth Viebrock, Founder and CEO
Seth has studied Biological Psychology at the University of Minnesota, presented at Stanford and the International Society for Neuronal Regulation Conference on an EEG study in consciousness, and currently studies neuromarketing, digital psychology, and persuasion at the CXL Institute. He speaks 7 languages and has a background in the arts and humanities that balances out his business and scientific sides.
Andy Keith, VP of Digital Marketing and Analytics
Andy is a seasoned digital strategist and marketer who has held senior roles in a wide range of settings. He has worked with clients across many different industries, including healthcare, government, IT staffing, financial services, aviation/aerospace, manufacturing, automotive, telecom, publishing systems and education. Prior to joining O8, he was SVP of Digital and Analytics at Weber Shandwick, where he provided counsel on digital strategy, analytics, and SEO to the U.S. Treasury, the U.S. Army, Verizon, EY, State Farm and Spectrum Health among others.
Andy heads up the DIO program, working with a wide range of internal and external stakeholders to ensure deliverables are aligned with business requirements, vision and goals, with meaningful KPIs to measure outcomes.
How We Do It
We follow the Measure, Build, Learn cycle of innovation.
1. First we measure and collect data to generate innovative ideas
Do you know how people are engaging with your website, landing pages, and ads?
Data doesn't always sound enticing, but it's crucial to driving innovation.
We measure what’s important to your users – what they see, click on, and how far they scroll down the page.
We also analyze movies of your customers trying to use your website.
We regularly review analytics and SEO, as well as any ads, landing pages, and other digital components.
From constant review and data analysis, we generate new ideas
to design or engineer your digital marketing ecosystem,
keeping you ahead of the game.
2. Then we test the new ideas
We only implement ideas that produce positive outcomes and are proven to work.
We A/B test every change, rather than relying on opinion. Your boss cares about the numbers, and this gives you positive supporting data about how those numbers are increasing from your efforts and innovation. You will be able to say with absolute statistical certainty, for example, “this innovation doubled conversions on Marketing Goal X.”
3. We then build out the new ideas, because we know they work
Now that we have the data to back up the new ideas, we implement them, and you see the results.
Not only are you driving innovation and earning better numbers for your boss, you reduce marketing dollar waste by continuously building out a more efficient digital marketing ecosystem. Maybe the savings can go towards your salary?
Based on what we learn about your customers' behavior, we then create, track, and automate incrementally better SEO and paid ad campaigns, ensuring you are always improving and staying ahead of the competition.
Request A Demo
Let us demonstrate how we can help you innovate,
creating new ideas for your digital marketing ecosystem
that will generate more traffic, sales, leads, user engagement,
and a better user experience.