Turn your overwhelming marketing data into a holistic innovation plan
Get better traffic and ads
We constantly analyze SEO data, paid ad metrics, and analytics to help you generate strategic content that drives sharing, engagement, and quality traffic (SEO) propelled by a smart advertising strategy (PPC).
Reinvent your digital design and user experience
User experience (UX) is a goldmine for sales and leads, and the design of your website, ads, and landing pages needs to stay fresh to win over your prospects. Reinvent your UX and design with DIO.
Find new ways to shift customer behavior
The final decision to engage with your organization often ends at your website. Get new ways to enhance your messaging, shift customer behavior, and convert visitors using CRO and brain-based research.
Why DIO Works
Investments in analytic solutions returned $13.01 for every dollar spent on average.
— Nucleus Research
Emotionally-focused website experiences convert 3 to 4 times better.
— André Morys, Conversion Expert
Companies measuring web and marketing performance have 126% profit improvement over competitors.
Organizations actively using available web and marketing data have 50% higher revenue growth.
— Dell Global Technology Index
How DIO Works
We develop and implement a plan for a Measure -> Test -> Build innovation cycle.
1. First we measure and collect data to generate innovative ideas
The first step is to analyze your digital marketing data, and conduct additional research as necessary:
- Google Analytics
- Google Ads
- SEO tools
- User research
- Focus groups
- Usability testing
- ...and more...
An example: HotJar
HotJar data shows us how people are engaging with your website and landing pages.
We measure what’s important to your users – what they see, click on, and how far they scroll down the page.
It also records movies of your customers trying to use your website, which helps us analyze usability and catch user experience issues while dreaming up more innovative approaches.
From constant review and data analysis, we generate new ideas to design and engineer your digital marketing ecosystem,
keeping you ahead of the game.
2. We develop an improvement plan, then test new ideas
The first step is to develop a Key Performance Indicator (KPI) document, custom-tailored to your organization, which contains:
- A clear business objective
- A defined strategy
- Specific marketing tactics to measure and improve
- Defined, measurable KPIs (i.e. "contact form submission rate", "average eCommerce order total", and specific CTA completions)
- Diagnostic metrics to help us gauge overall performance
- Audience segments
- Other specific goals and recommendations
The second step is to develop a prioritized plan of action with ideas to improve your KPIs.
We want to focus on the ideas that most impact your KPIs, and so do you. This goes into our plan of action.
The final step is to test our ideas. This way, we only implement ideas that are proven to produce positive outcomes.
We A/B test every idea, rather than relying on opinion. Your boss cares about the numbers, and this gives you positive supporting data about how those numbers are increasing from your efforts and innovation. You will be able to say with absolute statistical certainty, for example, “this innovation doubled conversions on Marketing Goal X.”
3. We then build out the new ideas, because we know they work
Based on what we learn from the tests, we then:
- Create, track, and automate incrementally better SEO and paid ad campaigns
- Improve your messaging, UX, design, and other CRO efforts that increase leads and sales
- Provide strategic content recommendations
- Ensure you are always improving and staying ahead of the competition.
Now that we have the data to back up the new ideas, we implement them, and you see the results.
Not only are you driving innovation and earning better numbers for your boss, you reduce marketing dollar waste by continuously building out a more efficient digital marketing ecosystem, and further solidify the importance of your role at your company.
Works for new and existing websites
Before launching a new website, there is valuable data you should collect to inform its design and implementation:
- Analytics and heatmap data from the old website. What was working? What wasn't?
- User research. Focus groups, surveys, UX testing, and other forms of research to inform the new website.
- Usability testing. Run usability testing on clickable mockups before launching the new website into the wild.
- Neuromarketing data. We specialize in neuromarketing, CRO, and messaging, which can act as "data" for analyzing your website and ensuring its success well before it launches.
- KPI document. While not data itself, a KPI document informs the data we should collect once the website is launched, as well as the design and marketing strategy.
Request A 10-Minute Demo
Let us demonstrate how DIO can work for you.
A Few Of The Brains Behind DIO
Seth Viebrock, Founder and CEO
Seth has studied Biological Psychology at the University of Minnesota, presented at Stanford and the International Society for Neuronal Regulation Conference on an EEG study in consciousness, and currently studies neuromarketing, digital psychology, and persuasion at the CXL Institute. He speaks 7 languages and has a background in the arts and humanities that balances out his business and scientific sides.
Andy Keith, VP of Digital Marketing and Analytics
Andy is a seasoned digital strategist and marketer who has held senior roles in a wide range of settings. He has worked with clients across many different industries, including healthcare, government, IT staffing, financial services, aviation/aerospace, manufacturing, automotive, telecom, publishing systems and education. Prior to joining O8, he was SVP of Digital and Analytics at Weber Shandwick, where he provided counsel on digital strategy, analytics, and SEO to the U.S. Treasury, the U.S. Army, Verizon, EY, State Farm and Spectrum Health among others.
Andy heads up the DIO program, working with a wide range of internal and external stakeholders to ensure deliverables are aligned with business requirements, vision and goals, with meaningful KPIs to measure outcomes.