To attract traffic, you need to offer added value.
The Power of Content:
Your content marketing strategy has the potential to become the main traffic driving factor for your website. Developing it with best practices and tactical awareness in mind will spell failure or success for your business.
We will be your allies and your wordsmiths in order to generate content that:
Reaches all your desired audiences through the necessary platforms.
Hooks and intrigues them.
Connects with them on an intellectual or emotional level, so they will actively engage with it, your brand, and your company.
Converts them to quality leads, providing ample opportunity to close more sales.
The Mathematics of Content and Copy Conversion
Value propositions are powerful drivers of conversions.
Below is an equation by MECLABS that illustrates exactly what makes people "convert" or achieve a business goal (KPI) on a given web page, ad, or email. It is not an exact formula but rather a "heuristic" or tool to model human behavior:
C = 4m + 3v + 2(i-f) – 2a ©
C = Probability of conversion
m = Motivation of the user
v = Clarity of the value proposition (“What’s in it for me?”)
i = Incentive to take action
f = Friction that prevents taking action
a = Anxiety present in taking action
You can't change the motivation of the user visiting your website, ad, or email (i.e. why they want what you're selling or are searching for what you do). So, the single most important thing that you can change is the clarity and impact of your value proposition.
We help you do the right research, then assist in formulating your value proposition(s) across multiple channels.
We are talking to the brain!
We write brain-targeted, user-centric copy that addresses your customer’s deep-seated mindset. This type of copy is most likely to sell.
Your Selling Probability = Pain x Claim x Gain x (Selling To the Reptilian/Old Brain)3
We are not just creating page copy – we are crafting a persuasive argument
- We help you create a top-notch value proposition which is so essential to the effectiveness of your copy – “who are you, what do you do, and why should I contact you / choose you / buy your product versus another option?”
- We prioritize and rewrite content based on psychological principles of persuasion such as authority, social proof, likability, and scarcity/urgency.
- We also cater to tested copywriting principles such as being specific, offering service, and telling the full story.