SEO for Business Growth

Search Engine Optimization (SEO) is the means by which you ensure your content is optimally processed by search engines for topic recognition, resulting in increased traffic to your page based on credibility, authority, and relevance. Securing your place as a highly visible and trusted resource by Google and other search engines is a critical component for the success of your business.

Working with O8

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As your SEO strategic partners, we meet with your internal stakeholders to develop clear business objectives, measurable goals, and key performance indicators (KPIs). We also look into your biggest competitors to ensure you remain competitive and relevant in your market. 

We constantly analyze SEO data, paid ad metrics, and analytics to help you generate strategic content that drives sharing, engagement, and quality traffic (SEO) propelled by a smart advertising strategy (PPC).

We devote ourselves to staying informed on the latest tools and the constantly evolving algorithms so that we are able to position our clients as top-of-mind for all of their audiences. There is no trend we miss and no best practice we forget.

Many elements go into establishing authority in search engines. It is best accrued over time as a result of focusing on the following key components.

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Content

  • Quality and relevant
  • Keywords
  • Titles and descriptions
  • Multimedia 
  • Local and national
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User Experience

  • Loading speeds
  • Compliance
  • Mobile responsiveness 
  • Navigation
  • Contact information
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Technical

  • Lean coding
  • Linking
  • Latent semantic indexing
  • Meta descriptions
  • Competitor analysis

Auditing and Reporting

Our SEO offering consists of auditing, reporting, configuration, implementation, and ongoing support.

Our audit highlights components of the site that need attention or could be improved. It also indicates where you are doing well.

This process helps break down SEO into manageable elements. You will gain insight and come away with actionable items, which can then be prioritized for implementation.

Components

  • Routine high-level overview
  • On-page optimization review
  • Content structure and formatting assessment
  • Standard checks for duplicate content, indexing errors, and analytics setup
  • Site architecture and internal linking
  • Technical setup best practice
  • Site performance/speed
  • Mobile and international optimizations​
  • SEO module/plugin and configuration for Drupal or WordPress

Implementation

  • Yoast SEO optimization expertise and configuration
  • Drupal or WordPress specific SEO implementation and configuration
  • Once the initial report is delivered, we work through the findings and address issues systematically
  • Ongoing reporting and optimization
  • Analytics goal-setting, analysis, and reporting 
  • Assess SEO strategies such as content and link-building
  • Collaborate with in-house resources as desired