Utilized by Some of the Best
How It Works
- Think of us as a powerful complement to your existing team.
- We help your marketing team be more effective, sophisticated, and specialized at what you do.
- This allows you to do more, adapt to challenging times, and drive ROI.
Build Your Team
Staffing a rockstar technical marketing team is expensive and unrealistic for most companies. We've done it so you don't have to, allowing you to extend your team with ours on an hourly basis.
- You need X hours per month of additional support in web development, high-level marketing strategy, SEO, paid ad campaign management, design, UX, CRM implementation, and so on.
- You have certain goals you want to accomplish and need us to build a best-in-class fractional team to help you get there.
Not sure what you need? Don't worry, we'll help you customize the right team from the following 18 key roles:
Plan, develop, implement, and monitor your overall business marketing strategy
Manage the execution of projects related to your marketing campaigns
Bridge the gap between your IT and business using data analytics
Develop a cohesive, performing and profitable marketing strategy
Improve your website rankings on search engines and grow site traffic, lead volume, and brand awareness
Manage the day-to-day of your search, display, and social advertising
Boost conversion rates for your entire digital ecosystem
Develop original copywriting for conversion rate optimization that grabs the attention of your target audience
Communicate through captivating, inspiring and informative marketing materials
Establish initiatives to improve your organization’s IT and business strategy
Provide project planning and oversight for all technical initiatives within your organization
Design and oversee the implementation of functional technology solutions
Create intuitive, user-friendly and data-backed wireframe designs
Develop the graphical aspects of your website
Implement visual elements that your users will see and interact with
Create and code the back-end of your project for a functional, seamless experience
Interpret and manage data to solve complex problems
Maximize the efficiency of your customer relationship management system
Clients Love Us!
"We hit deadlines and came in under budget. Website visits have increased 40% since our launch in December and our conversion rates have tripled!"
Technological Leadership Institute, University of Minnesota
"The team at O8 has been instrumental in helping our company evaluate our web user experience. From a website redesign, to ongoing customizations to CRO recommendations, we rely on this team to support us in managing a website that meets the various objectives of HelpSystems."
Leila De la Fuente
What You Get
Dedicated Customer Success Manager, your point of contact who's trained in marketing and tech.
Access to our rock star team that fills all 18 roles at a fraction of the cost.
Extremely high retention. The same people stay with you for years.
Access to our infrastructure for remote communication and collaboration.
KPI document with a defined strategy, business objective, and measurable KPIs.
Neuromarketing expertise. We bring brain-based insight to your marketing!
Google Data Studio dashboard to track your marketing metrics, KPIs, and goals.
Advanced expertise in Drupal, WordPress, and other open source CMS platforms.
Answers to questions we commonly hear:
Do you replace marketing team members?
COVID-19 is changing many company dynamics.
Historically we have not replaced anyone and instead have helped make existing marketing teams more effective, helping businesses avoid new hires. However, companies are now faced with a lot more pressure and some tough decisions.
- If staffing has been reduced or furloughed, we can often fill gaps at a lesser cost than rehiring.
- No matter your situation, we can bring a fresh perspective that can skyrocket your marketing ROI and pump in new ideas to your marketing team.
- Since all of our clients are marketing teams at other companies, we know what everyone else is doing right now, and can share ideas. Now is the time to infuse new knowledge, capacity, and ideas into your marketing and digital presence to help you adapt.
I already have several vendors – how is this different from outsourcing?
We have seen companies fire entire marketing teams because they outsourced so much of the work to vendors. These vendors rarely communicate and share knowledge, let alone act as a true extension of your team.
This causes inefficiency to skyrocket, results to plummet, and costs to soar. At a certain point, the CEO asks the marketing team, "what are you actually doing here?"
We call this inefficiency "vendor spaghetti." A fractional team is the best solution to vendor spaghetti. We call this "near-sourcing" since it is very different from outsourcing.
But I already have a CMO or some of these other roles filled!
Great! Many of our clients do.
But, unless your marketing team has all 18 roles filled and you're hiring to complete the last one, it usually makes more sense to hire a fractional team.
Why not hire a traditional agency to do this work?
Traditional agencies do not function as an extension of your team. They want to win work and bill hours, whereas your coworkers just want your company (and hopefully you as an individual) to succeed.
We act as your coworkers. If you don't succeed long-term, neither do we.
Agencies generally want to take entire projects off your plate, whereas we want to help you execute projects – we still want your input, creativity, inspiration, and insider context and company knowledge. Also, many needs aren't even a "project" -- they're simple requests. We help you get those done, too.
Finally, agencies tend not to be proactive or responsive, and simply do what they're told. They'll get back to you— on their timeline. A good coworker, however, is proactive, responsive, says something when they see something, and gives honest input and helpful suggestions. They know what needs to be done before you even have to ask.
Do you work with existing marketing teams?
Yes, that's exactly how it works! Your existing marketing team holds the in-house context, internal company relationships, and works as our creative partner.
We help them be more successful, produce stronger work, stay relevant and sophisticated, and focus on what they do best. Everyone wins!
If anything, we keep the threat of upper management at bay because the marketers we work with start producing better results by working with us! As the company grows, they do bring some of these roles in-house, and that’s ok, we are happy for them when they do!
Why can’t I just hire another marketer?
As digital marketing gets more technical and complex, marketers are wearing too many hats.
It's impossible for them to wear all 18, and painful to wear more than a few.
This leads to burn-out, sub-par results, and marketing that just plain doesn't work.
It's impossible for one person to know and do everything.
I’ve heard of a “fractional CMO” before. How is this different?
Sometimes businesses hire a fractional CMO if they can't afford a full-time, experienced CMO at upwards of $175,000 per year.
You can get the same benefits of a fractional CMO at about half the cost, plus our 18-role team.
Whereas a fractional CMO's revenue is usually spread across one person, ours is spread across a team, so we cost less.
Unless they work with us, a fractional CMO does not have a team like ours at their disposal. Instead, they hire contractors and agencies who:
- don’t know you or each other
- aren't part of a team; aren't part of your team
- are more costly and less efficient than a consolidated team
- don’t share the same knowledge and processes
- don't share the same desire to serve you