We are in living in a new kind of "post-COVID" world, a crucial time for businesses to adapt, pivot, and excel more than ever before in the digital world. With more people online, digital properties must be able to have an equal or better impact on consumers than face-to-face interactions. While a digital presence for your company may have once been a mere business branch, it should now be one of the most important pillars of your business model.
This entails that the digital world itself is also constantly changing at a fast pace, becoming more technically complex each day, leaving organizations intimidated and perplexed by the myriad of technologies, strategies, and options available.
As digital consultants, we serve as your allies, translators, and trusted partners to ensure you stay relevant and find success in the digital environment.
Digital Transformation and Technology Vetting
Businesses spend a lot of time and money making decisions about the technologies they will implement. Since we work closely with many companies, we see what everyone is doing – what works and what doesn’t. We have seen huge success stories and utter nightmares.
We also have real-world experience implementing many of these systems, from web and digital marketing technologies to CRM and ERP systems, so we know them on a deeper, personal level, allowing us to relay micro-level information about macro-level business impacts.
Businesses often hold these technology decisions too close to their chests, rather than talking to an honest, industry veteran like O8 who wants nothing more than for your business to succeed. We can guide you through the strategy, decision matrices, and technology selection processes that will ensure your utmost success.
As a company that is both user-centric and data-driven, we know that everything from adoption to user experience is just as important as KPIs and the ability to draw business insights from the data, which ultimately impacts your long-term revenue. As such, our goal is to lead you down a path that provides the best of both worlds to ensure your business pursues the path of least resistance and greatest success.
Implementing a digital strategy is necessary in order to align internal teams, mitigate risk, provide insights, and justify any paid investments. However, building an efficient digital strategy requires expertise in many areas including SEO, PPC, UX, CRO, and more, and requires technology, industry, business, and market knowledge.
O8 is highly experienced in the tactical efforts required to research and define a data-backed digital strategy and can ensure it is properly implemented and ready to be executed. We take a holistic, all-encompassing approach and follow the “measure, test, build, repeat” process of execution.
KPIs, Analytics, and Business Insights
Digital consulting is focused on advising and helping companies to overcome issues such as inadequate data strategy and lack of infrastructure.
We have access to a diverse set of tools that allow us to transform raw data into digestible visualizations delivering business insights, such as easy-to-read dashboards built with Google Data Studio, Grow.com, Domo, and more. Then, we can advise companies on actionable steps to improve as well as ways to leverage this data for improved decision-making.
Insights into your customer needs are indispensable. O8 digital consultants can perform in-depth analyses using tools such as heat maps to provide customer journey insights, areas of improvement, and UX failures. Depending on your company’s needs, we can also leverage data from form interaction and abandonment testing, as well as user preference tests.
There are many tools for keeping tabs on your competitors that allow you to gain a level of insight that can evolve your digital marketing strategy. Knowledge is power, and knowing how you compare can be used to develop new initiatives to enhance your overall competitive position.
O8 competitor analyses give you valuable insight that reveals opportunities and highlights failures so that you know what works, what doesn’t, and how to optimize moving forward.
Compliance & Security
Compliance, regulations, and cybersecurity are continuing to grow in importance for businesses. People and processes change over time, and O8 is uniquely positioned through strategic partnerships to stay informed.
Your digital properties may contain compliance issues that O8 can identify through a detailed audit, monitoring of your properties, and ensuring quality assurance processes are in place for future updates.
Account Based Marketing
Account Based Marketing (ABM) is a hot topic among marketers and sales professionals alike. Focusing your efforts at the account level is key for efforts such as personalization, as well as your paid ad and sales strategies.
There is a wide variety of ABM tools on the market, ranging widely in their cost, feature set, and ability to integrate into existing platforms. We can also implement custom ABM solutions with data engine frameworks like Clearbit.