Conversion Rate Optimization for HelpSystems
Conversion Rate Optimization and Analysis
Einführung in die Geschichte von HelpSystems
HelpSystems develops intuitive, easy-to-use software solutions for IT management and monitoring, cybersecurity, business intelligence, and document management. The software simplifies everyday operations to help save time and cut costs, and consultants offer professional services to guide successful project outcomes.
Website: https://www.helpsystems.com/
Die Herausforderung
HelpSystems is always seeking to improve its website and business. As a result, we conducted a Conversion Rate Optimization (CRO) analysis, gathering data from analytics, heat maps, and heuristic site walkthroughs. The challenge at hand was to improve business-critical conversions and ignite new growth opportunities.
Umfang
- CRO | Reprioritization of website elements and conversion touchpoints.
- UX | Assessment of visual branding and design elements to optimize user journey.
- Web Design | Responsive website design enhancements
Warum HelpSystems O8 zur Lösung der Herausforderung wählte
HelpSytems was focused on resolving user flow inefficiencies and improving conversion rates to convert more website browsers into qualified leads.
O8 provided a great depth of knowledge in all things digital, using a specially developed Digital Integrity Optimization methodology. This involves an approach to digital marketing with an emphasis on technical improvements to improve conversions, enhanced UX, and higher-ranking SEO, ensuring the HelpSystems team achieved all of its ambitious digital marketing goals.
Wie wir reagiert haben: Unsere Lösungen
Using a scroll map (a kind of heatmap), we found that users were not scrolling down the homepage of HelpSystems.com. Notice the major drop-off in scrolling activity denoted by the fast red-to-blue drop-off on the gradient.
Further down the page was impressive client logos, constituting "social proof" – an important component in increasing trust, engagement, and key business goal attainment.
Die Ergebnisse
The O8 Team discovered that moving the client logos further up on the homepage resulted in a 128% improvement in a core revenue driver – product trial downloads – which translates to thousands of dollars per year from a simple adjustment.
This took us a few minutes to spot, then two weeks to run a split test, bumping up logos for 50% of the traffic. In just two weeks and a few minutes of our time, HelpSystems dramatically changed its business.
This is a simple but powerful example of how important and impactful conversion rate optimization (CRO) can be. Combining CRO with responsive web design will pay dividends for your company and website.
" Unersetzlicher Partner für unser Unternehmen - Das Team von O8 hat maßgeblich dazu beigetragen, dass unser Unternehmen seine Webpräsenz verbessern konnte. Von der Neugestaltung der Website über laufende Anpassungen bis hin zu CRO-Empfehlungen - wir verlassen uns auf dieses Team, wenn es darum geht, eine Website zu verwalten, die die verschiedenen Ziele von HelpSystems erfüllt. Vielen Dank für die harte Arbeit und die großartige Beratung! Machen Sie weiter so!"
