Meet the Team
Your Growth-Driven Partners in a Complex Digital World
Right-sized for high-touch client relationships, we keep our core team smaller to ensure you are far from "just a number" and get the level of service you deserve.
Additional capacity and skillsets are powered by our strong network of proven consultants and partners.
Our Foundations
Our Founder and CEO
Our Founder and CEO, Seth Viebrock, built his first web design business at the age of 16 in the 90's when the internet was still coming together. He would walk into businesses and ask, "do you need a website?" and the answer tended to be "oh, probably — we've heard of those!"
After a good amount of time in the business word, he decided it was time to do better — wanting to follow best practices, constant improvement, and solid processes. It was at that point in 2010 when he founded O8.
Seth's formal and continuous education is in economics, biopsychology, human behavior, marketing, sales, and all things digital — UX, SEO, CRO, messaging, HubSpot, neuromarketing, and now AI.... O8 grew into a technical digital marketing agency naturally with Seth leading not just the company but the strategy, the culture, and the good-natured, smart people that make O8 what it is today.
Our Team Values and Culture
At the heart of our team is a commitment to Humble Confidence—a blend of assuredness and a willingness to learn. We believe that arrogance or unchecked assumptions have no place here. Instead, we encourage a culture where questions are valued, collaboration is celebrated, and growth is constant.
This is complemented by our belief in Autonomy—we trust our team members to work independently, without micromanagement, while maintaining a strong sense of accountability. Self-starters who thrive in a supportive yet self-directed environment feel right at home.
Our culture emphasizes Solid Judgment and Great Communication to ensure we deliver exceptional results for our clients and ourselves. We rely on thoughtful decision-making to craft practical, impactful solutions, avoiding unnecessary complexity or premature actions. Honesty, respect, and clarity are the bedrock of our communication—whether we’re brainstorming internally, collaborating with clients, or offering feedback.
Beyond this, we are driven by Constant Improvement and Technical Excellence. We are lifelong learners who prioritize staying ahead of industry standards, continuously refining our skills and processes. Together, these values shape a culture of proactivity, innovation, and a relentless focus on making a meaningful impact.
Our Core Team
Headquartered in Minneapolis, MN, USA, we transcend location barriers to secure the most skilled professionals worldwide.
Seamless Collaboration, Your Way.
In Person
As a distributed company, most of our work gets done remotely, but some clients prefer a hybrid relationship, with an in-person component.
Meet Us In-Person
- Project kick-offs
- Strategy or visioning sessions
- Training sessions
- Casual lunches and happy hours
Locations
While we are a distributed company, we offer several in-person meeting locations:
- Minnesota. Meet us at our agency partner's offices in Minnetonka (Introworks), your company's offices, or many of the fine coffee and food establishments or shared spaces in the Minneapolis-St. Paul metro area.
- Chicago area. Meet us at one of the downtown WeWork locations, your offices, or a Naperville coffee or food establishment.
- Want us to come to you? We're just a car or plane ride away.
We're Remote-Ready
Featured in Forbes in 2016 as one of the forerunners in remote work, our company has always been extremely effective at remote collaboration.
Responsive, Communicative, Collaborative
- Message or call us on Slack to get fast responses for quick conversations not requiring a meeting
- Submit an emergency request 24x7
- Text us on the go
- Manage tasks and requests through our project management portal, built on Teamwork.
- Join your (bi)weekly sprint meeting via Zoom
- Participate in strategy sessions via Zoom whiteboard or Miro.
Utilize our Expanded Talent Network of over 400 specialized consultants
- Thoroughly screened for subject matter expertise
- Always supervised by our core team members
- Highly specific skill sets, technologies, and aptitudes
- We attract an ever-growing database of stellar talent
- Our talent comes to us locally, across the United States, and globally