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Our Foundations

Our Founder and CEO

Our Founder and CEO, Seth Viebrock, built his first web design business at the age of 16 in the 90's when the internet was still coming together. He would walk into businesses and ask, "do you need a website?" and the answer tended to be "oh, probably — we've heard of those!" 

Seth Viebrock — Founder and CEO of O8

After a good amount of time in the business word, he decided it was time to do better — wanting to follow best practices, constant improvement, and solid processes. It was at that point in 2010 when he founded O8. 

Seth's formal and continuous education is in economics, biopsychology, human behavior, marketing, sales, and all things digital — UX, SEO, CRO, messaging, HubSpot, neuromarketing, and now AI.... O8 grew into a technical digital marketing agency naturally with Seth leading not just the company but the strategy, the culture, and the good-natured, smart people that make O8 what it is today.

Our Team Values and Culture

At the heart of our team is a commitment to Humble Confidence—a blend of assuredness and a willingness to learn. We believe that arrogance or unchecked assumptions have no place here. Instead, we encourage a culture where questions are valued, collaboration is celebrated, and growth is constant. 

This is complemented by our belief in Autonomy—we trust our team members to work independently, without micromanagement, while maintaining a strong sense of accountability. Self-starters who thrive in a supportive yet self-directed environment feel right at home.

Our culture emphasizes Solid Judgment and Great Communication to ensure we deliver exceptional results for our clients and ourselves. We rely on thoughtful decision-making to craft practical, impactful solutions, avoiding unnecessary complexity or premature actions. Honesty, respect, and clarity are the bedrock of our communication—whether we’re brainstorming internally, collaborating with clients, or offering feedback. 

Beyond this, we are driven by Constant Improvement and Technical Excellence. We are lifelong learners who prioritize staying ahead of industry standards, continuously refining our skills and processes. Together, these values shape a culture of proactivity, innovation, and a relentless focus on making a meaningful impact.

Our Core Team

Headquartered in Minneapolis, MN, USA, we transcend location barriers to secure the most skilled professionals worldwide.

Seth headshot
Seth Loves Travel + His Team

Seth Viebrock

CEO and Marketing Engineer

Minneapolis, Minnesota

Alison LaPoint Krahn
Alison Profile Photo

Alison LaPoint Krahn

VP, Client Experience

Minneapolis, Minnesota

Karen headshot
Karen Pomazal with her Husband in Cooking Class

Karen Pomazal

VP, Client Strategy + Marketing

Naperville, Illinois

Andy headshot

Andy Keith

VP, Digital Marketing

St. Louis Park, Minnesota

Becky headshot
Becky Inglis and Cooper

Becky Inglis

Director, Project Management

Boise, Idaho

Patrick headshot

Patrick Hinchcliff

Development Lead

Denver, Colorado

sam-headshot
sam-sunglasses

Sam Hollis

User Experience Lead

Delray Beach, Florida

Barbara
Barbara Davis Haas

Barbara Davis Haas

Graphic Designer

Mundelein, Illinois

Phil Cave

Phil Cave

Global CRO Expert

Stockbridge, England, United Kingdom

Ng Chin Kiong (CK)
CK loves his family

CK Ng

Lead Architect

Penang, Malaysia

Don Power

Don Power

Content Strategist

Toronto, Ontario Canada

nitheesh
Nitheesh with Family

Nitheesh Chandrika

Senior Developer

Trivandrum, India

Kenneth Rodriguez

Kenneth Rodriguez

Business Manager

Laguna, Philippines

Jeremy Saunders

Jeremy Sanders

CFO

Los Angeles, California

Seamless Collaboration, Your Way.

In Person

As a distributed company, most of our work gets done remotely, but some clients prefer a hybrid relationship, with an in-person component.

Meet Us In-Person
  • Project kick-offs
  • Strategy or visioning sessions
  • Training sessions
  • Casual lunches and happy hours
Locations

While we are a distributed company, we offer several in-person meeting locations:

  • Minnesota. Meet us at our agency partner's offices in Minnetonka (Introworks), your company's offices, or many of the fine coffee and food establishments or shared spaces in the Minneapolis-St. Paul metro area. 
  • Chicago area. Meet us at one of the downtown WeWork locations, your offices, or a Naperville coffee or food establishment.
  • Want us to come to you? We're just a car or plane ride away.

We're Remote-Ready

Featured in Forbes in 2016 as one of the forerunners in remote work, our company has always been extremely effective at remote collaboration.

Responsive, Communicative, Collaborative
  • Message or call us on Slack to get fast responses for quick conversations not requiring a meeting
  • Submit an emergency request 24x7
  • Text us on the go
  • Manage tasks and requests through our project management portal, built on Teamwork.
  • Join your (bi)weekly sprint meeting via Zoom
  • Participate in strategy sessions via Zoom whiteboard or Miro.
Meet the O8 team

Utilize our Expanded Talent Network of over 400 specialized consultants

  • Thoroughly screened for subject matter expertise
  • Always supervised by our core team members
  • Highly specific skill sets, technologies, and aptitudes
  • We attract an ever-growing database of stellar talent
  • Our talent comes to us locally, across the United States, and globally