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Our Foundations

Our Founder and CEO

Our Founder and CEO, Seth Viebrock, built his first web design business at the age of 16 in the 90's when the internet was still coming together. 

Seth Viebrock — Founder and CEO of O8

After multiple endeavors in the business word as a network security data analyst, eCommerce web software engineer, startup CTO, and building web sites for famous artists like Justin Bieber and Mariah Carey, he decided it was time to do his own thing — wanting to follow best practices, constant improvement, and solid processes. It was at that point in 2010 when he founded O8. 

Seth's education is in economics, computer science, linguistics (speaking 7 languages), and biopsychology with ongoing studies in marketing, sales, and all things digital — UX, SEO, CRO, messaging, neuromarketing, marketing and business process automation, and now AI....all balanced by a keen interest in the arts and humanities. 

O8 grew into a technical digital marketing agency naturally with Seth leading not just the company but the strategy, the culture, and the good-natured, smart people who make O8 what it is today. 

Team Values and Culture

At the heart of our team is a commitment to Humble Confidence—a blend of assuredness and a willingness to learn. Arrogance and unchecked assumptions have no place here. We foster a culture where questions are welcome, collaboration is celebrated, and growth is ongoing. 

This is complemented by our belief in Autonomy—we trust team members to work independently, without micromanagement, while staying accountable. Self-starters thrive in our supportive yet self-directed environment.

Our culture emphasizes Solid Judgment and Great Communication to deliver exceptional results for clients and ourselves. We rely on thoughtful decision-making to create impactful solutions, avoiding complexity or rushed actions. Honesty, respect, and clarity are the foundation of our communication—whether brainstorming, collaborating with clients, or offering feedback. 

We’re also driven by Constant Improvement and Technical Excellence. Lifelong learning helps us stay ahead of industry standards, continually refining our skills and processes. 

Our Core Team

Headquartered in Minneapolis, MN, USA, we transcend location barriers to secure the most skilled professionals worldwide. 

Our core team is supplemented by our talent network.

Seth headshot
Seth Loves Travel + His Team

Seth Viebrock

CEO and Marketing Engineer

Minneapolis, Minnesota

Zachary Ellison
Zachary

Zachary Ellison

CMO

Cincinnati, Ohio

Jeremy Saunders
Jeremy

Jeremy Sanders

CFO

Los Angeles, California

Andy headshot

Andy Keith

VP, Digital Marketing

St. Louis Park, Minnesota

Patrick headshot
Patrick

Patrick Hinchcliff

Development Lead

Denver, Colorado

sam-headshot
sam-sunglasses

Sam Hollis

User Experience Lead

Delray Beach, Florida

Barbara
Barbara Davis Haas

Barbara Davis Haas

Graphic Designer

Mundelein, Illinois

Don Power

Don Power

Content Strategist

Toronto, Ontario Canada

Phil Cave

Phil Cave

Global CRO Expert

Stockbridge, England, United Kingdom

Melinda Pettijohn
Melinda

Melinda Pettijohn

Client Marketing Manager

Bloomington, Indiana

Ayesha Sultan - Headshot
Ayesha with Husband

Ayesha Sultan

Senior Project Manager

Bay Area, California

Ng Chin Kiong (CK)
CK loves travel

CK Ng

Lead Architect

Penang, Malaysia

nitheesh
Nitheesh with Family

Nitheesh Chandrika

Senior Developer

Trivandrum, India

Kenneth Rodriguez
Kenneth

Kenneth Rodriguez

Business Manager

Laguna, Philippines

Seamless Collaboration, Your Way.

In Person

As a distributed company, most of our work gets done remotely, but some clients prefer a hybrid relationship, with an in-person component.

Meet Us In-Person
  • Project kick-offs
  • Strategy or visioning sessions
  • Training sessions
  • Casual lunches and happy hours
Locations

While we are a distributed company, we offer several in-person meeting locations:

  • Minnesota. Meet us at our agency partner's offices in Minnetonka (Introworks), your company's offices, or many of the fine coffee and food establishments or shared spaces in the Minneapolis-St. Paul metro area. 
  • Chicago area. Meet us at one of the downtown WeWork locations, your offices, or a Naperville coffee or food establishment.
  • Want us to come to you? We're just a car or plane ride away.

We're Remote-Ready

Featured in Forbes in 2016 as one of the forerunners in remote work, our company has always been extremely effective at remote collaboration.

Responsive, Communicative, Collaborative
  • Message or call us on Slack to get fast responses for quick conversations not requiring a meeting
  • Submit an emergency request 24x7
  • Text us on the go
  • Manage tasks and requests through our project management portal, built on Teamwork.
  • Join your (bi)weekly sprint meeting via Zoom
  • Participate in strategy sessions via Zoom whiteboard or Miro.
Meet the O8 team

Utilize our Expanded Talent Network of over 400 specialized consultants

  • Thoroughly screened for subject matter expertise
  • Always supervised by our core team members
  • Highly specific skill sets, technologies, and aptitudes
  • We attract an ever-growing database of stellar talent
  • Our talent comes to us locally, across the United States, and globally