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Transform Your Business with Our Digital Strategy Agency

Unlock measurable growth and navigate the digital landscape with expert guidance.

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Overcoming Digital Challenges for Marketing Teams

In today's rapidly changing digital landscape, marketing teams face numerous challenges that can hinder their success.

  • Keeping up with emerging trends
  • Integrating new technologies 
  • Achieving consistent results

These are just a few of the obstacles that can prevent your marketing efforts from reaching their full potential.

These difficulties can lead to significant frustration and stalled progress. You may find yourself dealing with:

  • Inconsistent results from digital campaigns: Despite your best efforts, your campaigns might not deliver the expected outcomes.
  • Difficulty in measuring ROI: Understanding the return on investment for your digital activities can be complex and elusive.
  • Struggles with integrating new technologies: Adapting to new tools and platforms requires time and expertise that may be in short supply.

At O8, we understand these challenges and are here to help you navigate them with clarity and confidence. Our digital strategy services are designed to provide you with actionable guidance, ensuring your marketing and sales teams achieve measurable growth and success.

Why Brands Choose O8 for Digital Strategy Services

O8 is a leader in digital marketing strategy, following a data-driven, holistic approach to drive superior results.

4.8
5.0
5.0

Leigh Anne Godfrey, VITAL WorkLife testimonial

Your knowledge, skill, and flexibility are amazing. You are truly an extension of our marketing team, allowing us to do so much more than we could on our own. We love working with you and look forward to doing so for years to come.

Leigh Anne Godfrey
,
Senior Marketing Manager
David Wargin

...we continue to rely on O8 for their professionalism, expertise and long-term support. They are a valued partner and, in our view, an extension of our marketing team.

David Wargin
,
Manager

Your Digital Strategy Team

Seth headshot

Seth Viebrock

CEO and Marketing Engineer

Minneapolis, Minnesota

Alison LaPoint Krahn

Alison LaPoint Krahn

VP, Client Experience

Minneapolis, Minnesota

Karen headshot

Karen Pomazal

VP, Client Strategy + Marketing

Naperville, Illinois

Andy headshot

Andy Keith

VP, Digital Marketing

St. Louis Park, Minnesota

Becky headshot

Becky Inglis

Director, Project Management

Boise, Idaho

Patrick headshot

Patrick Hinchcliff

Development Lead

Denver, Colorado

Danielle Ruess-Saltz

Danielle Ruess-Saltz

Fractional CMO

Philadelphia, Pennsylvania

Tom Headrick headshot

Tom Hedrick

Director, Digital Strategy

Minneapolis, Minnesota

sam-headshot

Sam Hollis

User Experience Lead

Delray Beach, Florida

Nate McBride headshot

Nate McBride

Content Director

Los Angeles, California

Barbara

Barbara Davis Haas

Graphic Designer

Mundelein, Illinois

Phil Cave

Phil Cave

Global CRO Expert

Stockbridge, England, United Kingdom

Portfolio

Great Strategy Requires a Data-Driven Approach

Closed-Loop Marketing

Get the necessary resources to close your marketing data and ROI loop.

  • Attribute every lead, opportunity, and sale back to the initial marketing campaign
  • Measure your efforts to understand what produces the highest ROI. 

 

The Benefits of Closed-Loop Marketing

  • Shows leadership tangible results
  • Aligns sales and marketing teams
  • Grows revenues from improved insights
  • Minimizes cost-per-lead
  • Provides valuable audience insights
  • Drives focus on the most successful channels and campaign

About Our Digital Strategy Agency

Benefits of Working With Us

Partnering with O8 offers numerous advantages that can propel your business forward. Here are the key benefits you can expect when working with our digital strategy experts:

  • Measurable Growth: Track and analyze key performance metrics to ensure that your strategies are delivering tangible results.
  • Expert Guidance: Leverage our deep technical expertise to navigate complex digital landscapes and make informed decisions.
  • Custom Solutions: Receive tailored strategies that align with your unique business goals, ensuring optimal effectiveness and efficiency.
  • Enhanced Customer Experience: Improve the way customers interact with your brand, leading to higher satisfaction and loyalty.
  • Operational Efficiency: Streamline your operations with our data-driven and agile approaches, maximizing productivity and reducing costs.
  • Comprehensive Support: Benefit from our end-to-end support, from strategy development to execution and optimization, ensuring your initiatives are successfully implemented.

Our commitment to transparency, agility, and deep technical expertise ensures that you receive the highest quality service and support, driving your business to new heights.

O8 Process - Alignment, Strategy, Discovery, Design, Implement, Optimize

Our Process

At O8, we follow a meticulous process to ensure that your digital strategy is not only tailored to your specific needs but also executed to perfection. Here’s a breakdown of our approach:

Discovery Phase

  • Understanding Your Business: We begin by diving deep into your business goals, challenges, and target audience to gain a comprehensive understanding.
  • Data Collection: We gather all relevant data, including market research, competitor analysis, and current performance metrics, to inform our strategy development.

Strategy Development

  • Crafting a Tailored Plan: Based on the insights from the discovery phase, we develop a customized digital strategy that aligns with your business objectives.
  • Setting Clear Goals: We define clear, measurable goals to ensure that our strategy delivers the desired results.

Execution

  • Implementation: Our team of experts implements the strategic plan, leveraging the latest tools and technologies to drive optimal outcomes.
  • Collaboration: We work closely with your in-house team to ensure seamless execution and alignment with your broader business goals.

Optimization

  • Continuous Improvement: We continuously monitor performance metrics and make data-driven adjustments to optimize the strategy.
  • Reporting and Feedback: Regular reports and feedback sessions keep you informed of progress and allow for ongoing refinement of the strategy.

Our structured process ensures that every aspect of your digital strategy is meticulously planned and executed, providing you with the best chance of achieving your business goals and driving measurable growth.

Digital Transformation and Technology Vetting

Businesses spend a lot of time and money on decisions about the technologies they will implement to improve business processes and drive results. Since we work closely with many companies, we see what everyone is doing – what works and what doesn’t. We have seen huge success stories and utter nightmares.

We also have real-world experience implementing many of these systems, from web and digital marketing technologies to CRM and ERP systems. We know them on a deeper, more personal level, allowing us to relay information about the impacts on business processes.

Businesses often hold these technology decisions too close to their chests rather than talking to an honest marketing industry veteran like O8, who wants nothing more than for your business to succeed. We can guide you through the business strategy, decision matrices, and new technology selection processes that will ensure your utmost success.

KPIs, Analytics, and Business Insights

Digital consulting is focused on advising and helping companies overcome issues such as inadequate data strategy and lack of infrastructure. 

We can access cutting-edge tools that transform raw data into digestible visualizations that deliver business insights, such as easy-to-read dashboards built with Google Data Studio, Grow.com, Domo, and more. Then, we can advise companies on actionable steps to improve and ways to leverage this data for improved decision-making.

Digital Strategy

A digital strategy is crucial for adequately aligning internal teams, mitigating risk, providing insights, and justifying paid investments. However, building an efficient digital strategy requires expertise in many areas, including SEOPaid SearchUXCRO, and more. It involves technology, industry, business, and market knowledge.

O8 recognizes the tactical efforts required to research and define a data-backed digital strategy. We ensure your digital strategy is implemented correctly and ready for execution. We take a holistic, all-encompassing approach and follow the “measure, test, build, repeat” process of execution.

Account Based Marketing

Account Based Marketing (ABM) is a hot topic among marketers and sales professionals. Focusing your efforts at the account level is critical for efforts like personalization and your paid ad and sales strategies.

A wide variety of ABM tools are on the market, ranging widely in their cost, feature set, and ability to integrate into existing platforms. We can also implement custom ABM solutions with data engine frameworks like Clearbit.

Customer Insights

Insights into your customers needs are indispensable. O8 digital consultants perform in-depth analyses using tools such as heat maps to provide customer journey insights, areas of improvement, and UX failures. Depending on your company’s needs, we can leverage data from form interaction, abandonment testing, and user preference tests. Learn more here.

Compliance & Security

Compliance, regulations, and cybersecurity continue to grow in importance for businesses. People and processes change over time, and O8 is uniquely positioned through strategic partnerships to stay informed.

Your digital properties may contain compliance issues that O8 can identify through a detailed audit, monitoring your properties, and ensuring quality assurance processes are in place for future updates.

Competitor Insights

Competitor analysis tools give you insights that can evolve your digital marketing strategy. Knowledge is power, and how you compare can be used to develop new initiatives that enhance your overall competitive position.

An O8 competitor analysis gives you valuable insights that reveal opportunities and highlight failures so you know what works, what doesn’t, and how to optimize moving forward.

Choosing the Right Digital Strategy Agency

When it comes to selecting a digital strategy agency, the choices can be overwhelming. But focusing on certain key aspects can help you make an informed decision that will significantly benefit your business. Here’s what to consider:

Comprehensive Services

Look for a full-service digital marketing agency that offers a wide range of services. From social media management and email marketing to content creation and web design, a full-service agency can handle all your digital needs under one roof. This ensures a cohesive strategy that aligns with your overall brand strategy.

Specialized Expertise

Digital marketing is a broad field that includes various specialties such as search engine optimization (SEO), PPC campaigns, and content marketing. Make sure the agency you choose has specialized expertise in the areas most relevant to your business. For instance, if you’re an e-commerce brand, you’ll benefit from an agency experienced in online marketing and automation.

Proven Track Record

An award-winning agency with high-quality case studies and satisfied clients speaks volumes about their capabilities. Look for agencies that have proven success in your industry, whether you’re a small business, a startup, or an established company. Their ability to drive brand awareness and lead generation can make a significant difference in your digital presence.

Customized Solutions

Every business is unique, and so should be its digital strategy. Avoid agencies that offer cookie-cutter solutions. Instead, opt for an agency that provides customized digital marketing services tailored to your specific needs. Whether you need social media marketing, web development, or video production, the right agency will craft solutions that resonate with your target audience.

Geographic Considerations

While the location may not always be a deciding factor, it can be beneficial to choose an agency familiar with your market. Agencies based in major hubs like New York or Chicago often have a deeper understanding of diverse markets and can offer innovative marketing solutions.

Technological Integration

In today’s fast-paced digital world, automation tools and advanced technologies are essential. Ensure the agency you choose is up-to-date with the latest in automation and digital marketing technology. Their ability to integrate these tools can streamline your operations and enhance your overall strategy.

Client-Centric Approach

A good digital strategy agency will frame you as the hero of your story, not themselves. They should emphasize how their services will solve your problems and help you achieve your business goals. Look for transparency, agility, and a focus on delivering measurable results.

By paying attention to these factors, you can choose a digital strategy agency that will not only meet but exceed your expectations. The right agency will be a partner in your success, providing the expertise and support needed to navigate the complex digital landscape effectively.