Fractional CMO Services
Get cost-effective top-tier marketing expertise and a tailored approach to drive your business forward.
On-demand, as needed
Also longer-term strategic engagements
Overwhelmed by Marketing Demands?
Startups and growing companies are often stretched thin, struggling to manage holistic marketing strategies effectively.
The high costs of hiring a full-time Chief Marketing Officer (CMO) can push more strategic marketing goals and business growth initiatives to the wayside.
Without strategic CMO leadership, your marketing team may fall short in:
- Aligning marketing efforts with broader business objectives
- Harnessing advanced methodologies, automation, and optimization tools
- Effectively targeting and engaging with the right audience
Don’t let the inefficient in-house use of resources and missed opportunities in key areas like social media, SEO, and lead generation set you back. Get outsourced marketing leadership at a fraction of the cost.
Reliable and Recognized
Your knowledge, skill, and flexibility are amazing. You are truly an extension of our marketing team, allowing us to do so much more than we could on our own. We love working with you and look forward to doing so for years to come.
...we continue to rely on O8 for their professionalism, expertise and long-term support. They are a valued partner and, in our view, an extension of our marketing team.
Meet a Few of Our Fractional CMOs
ZACHARY ELLISON
I'm a marketer who discovered that small, data-driven changes yield significant results over time. After building and selling my SEO agency, I found my calling as a Fractional CMO/CGO helping businesses embrace strategic, data-driven marketing leadership.
Since 2015, I've partnered with companies of all sizes to implement growth-focused marketing strategies. I combine traditional marketing principles with AI and automation to create efficient systems that deliver measurable results. Working across startup and enterprise environments has taught me the value of flexibility and data-backed decision-making.
I help businesses align marketing with their long-term goals, using analytics to improve ROI and build sustainable systems. I manage teams across multiple industries, ensuring each client receives customized support for their unique challenges.
Outside of work, I enjoy camping, hiking, and fishing. As a committed lifelong learner, I read 52 books annually. I'm looking forward to connecting with forward-thinking companies ready to elevate their marketing through data-driven strategies.
THOMAS ZANDSTRA
I’m an entrepreneur with a passion for growing businesses. For nearly 15 years, I’ve been helping companies build marketing systems that drive demand, generate leads, and convert prospects into customers. My experience includes launching and scaling my own businesses, working as a fractional CMO, and guiding companies through high-growth marketing strategies.I’ve worked across a lot of different industries, from B2B & SaaS to media & outdoor brands, always focused on results-driven marketing. Good marketing isn’t just about creativity, it’s about understanding what moves a business forward and executing that with precision. In addition to my work in the field, I’ve taught marketing at both the graduate and undergraduate levels at Calvin University, teaching my students communication, digital strategy, content marketing, and brand positioning. My marketing approach is pretty straightforward: identify the biggest opportunities, build scalable systems, and execute relentlessly. Whether it’s developing a demand-generation strategy, refining messaging, or optimizing a marketing funnel, I focus on what works without the fluff.
Your Fractional CMO Agency: Bespoke B2B Strategic Leadership
- Strategic Insight and Direction: Develop, implement and measure comprehensive go-to-market plans and data-driven strategies that truly align with your business goals.
- Expert Guidance: Tap into industry knowledge, decades of marketing talent, and experience across tech, SaaS, Healthcare, e-commerce, and more.
- Resource Optimization and Planning: Focus your budget on tactics that work, harnessing the strengths of each team member and measure success with clear metrics that guide feedback and further improvements.
- Team Leadership and Empowerment: Mentor and uplift your marketing team members with seasoned executive-level leadership that brings a fresh empathic dynamic. .
- Flexibility: Adapt our Fractional CMO services to your needs, from part-time short-term project leadership to long-term strategic oversight aligned to your budget requirements and goals.
Choose a Partner Equipped for Success: Integrating a Fractional Chief Marketing Officer into your operations can streamline your marketing functions, offer fresh perspectives, and drive substantial growth—all while keeping costs manageable and your team focused on what they do best.
Portfolio
Fractional CMO Marketing Services We Offer
Our Fractional CMO services are designed to meet the diverse business needs of startups and established businesses looking to enhance their marketing efforts, without the costs and commitment of hiring a full-time CMO. We provide strategic, adaptable leadership and support across various industries and critical areas:
- GTM Strategy, Planning and Execution: Develop and refine your holistic go-to-market strategy aligned to your business goals, and scale efficiently.
- Digital Marketing and SEO Optimization: Elevate your online presence through tailored SEO strategies, Conversion Rate Optimization strategies (CRO), PPC and Paid Ads, UX Optimization strategies, and digital marketing campaigns that drive leads and conversions.
- Brand Strategy and Messaging: Refine your compelling brand story and content marketing with messaging that resonates with your target audience to enhance your digital reach.
- Lead Generation and Demand Generation: Implement cutting-edge ABM techniques and marketing initiatives to enhance demand and lead generation for your products or services to fill your pipeline.
- Marketing Analytics and KPI Measurement: Harness analytics to track your marketing efforts and ensure profitability and that high-impact marketing activities directly contribute to your bottom line and meet key performance indicators (KPIs).
- Mentoring and Team Development: Provide your marketing team with the mentoring and development they need to excel in their role and to drive growth.
A fractional Chief Marketing Officer (CMO) is a marketing expert who works with a company on a part-time basis. They provide strategic marketing leadership and support, helping businesses achieve their growth objectives.
At O8, our Fractional CMOs go beyond strategy. We provide:
- Leadership: Experienced marketing leaders to guide your strategy and decision-making.
- Strategy: Comprehensive marketing plans tailored to your company's goals and target audience.
- Execution: A fractional marketing team to implement your strategy and drive results.
This unique combination ensures your marketing efforts are not only well-planned but also effectively executed.
- Develops marketing plans: Our expert-vetted Fractional CMOs create comprehensive strategies tailored to your company's goals and target audience.
- Sets up branding: We help establish a strong brand identity and messaging that resonates with your customers.
- Plans and executes promotions: We design and implement effective marketing campaigns across various channels.
- Manages teams: We oversee your internal and external marketing resources to ensure optimal performance.
- Creates growth plans: We identify opportunities for expansion and develop strategies to achieve them.
- Analyzes market trends: We stay abreast of industry developments and adapt your strategies accordingly.
- Measures results: We track key performance indicators (KPIs) and analyze data to optimize your marketing efforts.
- Cost savings: Our fractional CMO services offer a more affordable alternative to hiring a full-time CMO.
- Expertise: We bring specialized knowledge and experience to address your specific marketing challenges.
- Flexibility: You can engage our fractional CMOs for a defined period or on an as-needed basis.
- Fresh perspective: We provide an objective viewpoint and innovative ideas to revitalize your marketing strategies.
- Scalability: Our tiered fractional CMO and fractional marketing team offerings allow you to scale your marketing efforts as your business grows.
- Startups: Building a brand and establishing a market presence.
- Small businesses: Scaling marketing efforts to drive growth.
- Established companies: Launching new products, entering new markets, or revitalizing existing marketing strategies.
Fractional CMO rates vary based on the scope of services and the experience level of the CMO. Contact us for a customized quote, or hop on a free discovery call to see how we offer customized Fractional solutions for businesses all over the world.
