Conversion Rate Optimization for HelpSystems
Conversion Rate Optimization and Analysis
Presentamos la historia de HelpSystems
HelpSystems develops intuitive, easy-to-use software solutions for IT management and monitoring, cybersecurity, business intelligence, and document management. The software simplifies everyday operations to help save time and cut costs, and consultants offer professional services to guide successful project outcomes.
Website: https://www.helpsystems.com/
El desafío
HelpSystems is always seeking to improve its website and business. As a result, we conducted a Conversion Rate Optimization (CRO) analysis, gathering data from analytics, heat maps, and heuristic site walkthroughs. The challenge at hand was to improve business-critical conversions and ignite new growth opportunities.
Alcance
- CRO | Reprioritization of website elements and conversion touchpoints.
- UX | Assessment of visual branding and design elements to optimize user journey.
- Web Design | Responsive website design enhancements
Por qué HelpSystems eligió O8 para resolver el reto
HelpSytems was focused on resolving user flow inefficiencies and improving conversion rates to convert more website browsers into qualified leads.
O8 provided a great depth of knowledge in all things digital, using a specially developed Digital Integrity Optimization methodology. This involves an approach to digital marketing with an emphasis on technical improvements to improve conversions, enhanced UX, and higher-ranking SEO, ensuring the HelpSystems team achieved all of its ambitious digital marketing goals.
Cómo respondimos: Nuestras soluciones
Using a scroll map (a kind of heatmap), we found that users were not scrolling down the homepage of HelpSystems.com. Notice the major drop-off in scrolling activity denoted by the fast red-to-blue drop-off on the gradient.
Further down the page was impressive client logos, constituting "social proof" – an important component in increasing trust, engagement, and key business goal attainment.
Resultados
The O8 Team discovered that moving the client logos further up on the homepage resulted in a 128% improvement in a core revenue driver – product trial downloads – which translates to thousands of dollars per year from a simple adjustment.
This took us a few minutes to spot, then two weeks to run a split test, bumping up logos for 50% of the traffic. In just two weeks and a few minutes of our time, HelpSystems dramatically changed its business.
This is a simple but powerful example of how important and impactful conversion rate optimization (CRO) can be. Combining CRO with responsive web design will pay dividends for your company and website.
" Socio irremplazable para nuestro negocio - El equipo de O8 ha sido fundamental para ayudar a nuestra empresa a elevar nuestra experiencia de usuario web. Desde un rediseño del sitio web, pasando por personalizaciones continuas hasta recomendaciones de CRO, confiamos en este equipo para que nos apoye en la gestión de un sitio web que cumpla los diversos objetivos de HelpSystems. Gracias por el duro trabajo y la excelente orientación Seguid así"
