Conversion Rate Optimization for HelpSystems
Conversion Rate Optimization and Analysis
介绍 HelpSystems 的故事
HelpSystems develops intuitive, easy-to-use software solutions for IT management and monitoring, cybersecurity, business intelligence, and document management. The software simplifies everyday operations to help save time and cut costs, and consultants offer professional services to guide successful project outcomes.
Website: https://www.helpsystems.com/
挑战
HelpSystems is always seeking to improve its website and business. As a result, we conducted a Conversion Rate Optimization (CRO) analysis, gathering data from analytics, heat maps, and heuristic site walkthroughs. The challenge at hand was to improve business-critical conversions and ignite new growth opportunities.
范围
- CRO | Reprioritization of website elements and conversion touchpoints.
- UX | Assessment of visual branding and design elements to optimize user journey.
- Web Design | Responsive website design enhancements
为什么 HelpSystems 选择 O8 来应对挑战？
HelpSytems was focused on resolving user flow inefficiencies and improving conversion rates to convert more website browsers into qualified leads.
O8 provided a great depth of knowledge in all things digital, using a specially developed Digital Integrity Optimization methodology. This involves an approach to digital marketing with an emphasis on technical improvements to improve conversions, enhanced UX, and higher-ranking SEO, ensuring the HelpSystems team achieved all of its ambitious digital marketing goals.
我们如何应对：我们的解决方案
Using a scroll map (a kind of heatmap), we found that users were not scrolling down the homepage of HelpSystems.com. Notice the major drop-off in scrolling activity denoted by the fast red-to-blue drop-off on the gradient.
Further down the page was impressive client logos, constituting "social proof" – an important component in increasing trust, engagement, and key business goal attainment.
结果
The O8 Team discovered that moving the client logos further up on the homepage resulted in a 128% improvement in a core revenue driver – product trial downloads – which translates to thousands of dollars per year from a simple adjustment.
This took us a few minutes to spot, then two weeks to run a split test, bumping up logos for 50% of the traffic. In just two weeks and a few minutes of our time, HelpSystems dramatically changed its business.
This is a simple but powerful example of how important and impactful conversion rate optimization (CRO) can be. Combining CRO with responsive web design will pay dividends for your company and website.
" 我们企业不可替代的合作伙伴 - O8 团队在帮助我们公司提升网站用户体验方面发挥了重要作用。从网站重新设计，到持续定制，再到CRO建议，我们依靠这个团队来支持我们管理网站，以满足HelpSystems的各种目标。感谢你们的辛勤工作和极具杀伤力的指导！继续努力"。
