E-commerce Website Solutions for Minnesota-Based SkiPulk
Technical Optimization and User Experience (UX) Enhancements
Acerca de la empresa
SkiPulk is a Minnesota-based e-commerce company that specializes in gear and sleds for winter camping, skiing, mountaineering, ice fishing, hunting, and more.
The SkiPulk e-commerce site receives thousands of visitors a month and wants to improve the desktop and mobile user interface (UI) and user experience (UX) for its clients.
- Increase functionality and reduce friction for customers
- Enable mobile e-commerce
- Optimize the site for SEO
Project Description
This project involved updating, optimizing, and supporting SkiPulk in the development of a new WordPress website in preparation for launch and expansion into new markets.
O8 and SkiPulk collaborated using a Growth-Driven Design(GDD) approach, focusing on aligning strategies and creating a Minimum Viable Product to launch the website faster. After the launch, the O8 team collected data to test, measure, and implement new designs and features that improved the overall user experience.
