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Better, Agile Experiences

Escape from traditional web development into a world of continuous innovation informed by real user behavior.

With growth-driven design, your next website redesign could be your last.

Irreplaceable Partner for Our Business - The team at O8 has been instrumental in helping our company elevate our web user experience. From a website redesign to ongoing customizations to CRO recommendations, we rely on this team to support us in managing a website that meets the various objectives of HelpSystems. Thanks for the hard work and killer guidance! Keep it coming.

- Leila De la Fuente
HelpSystems
Leila De la Fuente

Trusted By Big Names, Accessible To Smaller Organizations

University of Minnesota
helpsystems
UNA-USA
Cornell University
Estee Lauder
Ryan Companies

With a proven record of successful growth-driven designs (GDD) and the data to back up those claims, O8 deploys websites that are tailored, engaging, and informed by user data. After more than a decade in the industry, the web is a very different place than it was when we got started. We've stayed ahead of the curve by going all-in on the growth-driven design methodology.

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Iterative GDD Principles

An O8-developed website redesign based on GDD principles is iterative—created for easy and frequent modification over time. These sites are dynamic and robust, not static and flat, corresponding to demanding user expectations on the modern web.

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Thorough Website Audits

Starting with a thorough assessment of your existing website, O8's cutting-edge web developers develop a clear strategy for a better design approach that will allow for rapid continuous improvements. No matter your industry vertical or the buyer personas you need to target, we can produce measurable success.

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Customized Design Projects

We make sure our website redesign services are an excellent fit for your business, with an engagement model that considers the holistic needs of your business and its work in digital spaces. Our flexibility translates into value.

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Scaleable Service Model

Our team knows that no two businesses have identical needs, so we offer services that scale to match your needs. From the insight of a solo developer to an entire team dedicated to implementing the GDD process at full scale, we adapt to suit the role you require.

Find growth-driven design solutions to keep your eCommerce website, customer portal, or other website constantly up to date with new website design standards.

Related Case Studies

HelpSystems logo

Drupal Redesign and Digital Marketing for HelpSystems

Ryan Companies Logo

WordPress Website Design for Historical Redevelopment Project

Explore In Detail

Growth-Driven Design Explained

Growth-driven design is an innovative strategy that produces websites that perform better and drive more traffic over time when compared to traditional website design.

The contemporary internet is dramatically different from 10 years ago, and worlds apart when you consider the eCommerce environment that emerged more than 20 years ago. Website design has changed, too, but many businesses remain chained to the old way of doing things. That process involves spending the better part of a year undertaking an intensive and complete overhaul of the site before launching it, only to let it remain unchanged for several years.

That method made sense before when much of the web was static. Today's audiences demand designs and content as dynamic as their interests. Building a brand-new site every time keeps your business behind the curve, missing opportunities for engagement, conversions, and expansion. Growth-driven design is a systematic approach for ongoing web development that keeps your business highly competitive. You should be focused on the road ahead — not continually checking the rearview mirror to see your competition gaining ground. GDD keeps you in the driver's seat and focused on what's coming up next.

GDD involves creating websites and redesigns based on real-world user metrics while providing a framework for continuously updating the site incrementally over time. With this staircase-style of development and redesign, something new is always coming down the pipeline. Growth-driven design enhances inbound marketing results, improves brand recognition and association, and actually saves your business time and money by comparison to periodic major overhaul projects in traditional web design.

The Three Pillars of Growth-Driven Design

The GDD methodology is not only a philosophy for building better websites; it is a well-defined design process, too. Typically, crafting a website with this approach takes place in three stages. Businesses working with O8 to transition away from substantial redesign projects toward continuous learning and enhancement will experience these stages up close. 

So, what are they?

Stage one is often referred to as the strategy stage. Strategy involves gathering data about what works and doesn't work with your current website while setting fundamental assumptions about your audience. This step also involves setting goals related to your desired outcome. At this stage, the O8 team works with you to understand the different personas that your design and content should appeal to most. A clear understanding of your business's wish list for achievements on the web is essential for laying the foundation for the next step.

With a solid marketing strategy and design framework in mind, stage two is developing your brand new launchpad. The launchpad site is similar to what some other development industries refer to as the MVP — or minimum viable product. The launchpad website isn't fully featured yet, but it has all the essential bones and plenty of room to grow. It focuses on the central improvements and elements defined during the strategy stage. After it goes live, your launchpad site starts attracting users and generating the real data that will validate your strategy decisions upfront.

Crucially, this data is also necessary for executing the most critical step of all. Continuous improvement is the third (but not necessarily "final") stage of implementing a growth-driven strategy. What makes this a smarter approach is the fact that your launchpad site is now constantly evolving to meet changing needs.

By observing how visitors interact with the new website, your growth-driven design agency undertakes short sprint cycles of development to deploy changes that enhance the user experience and produce better results for your marketing team. Do you see that users always gravitate toward a particular page looking for specific information? You can rapidly respond to trends and brainstorm design changes that optimize your site on the fly to match user research data.

Why GDD?

What makes the transition to a launchpad website and a redesign philosophy based around incremental changes the right choice for your business? There are elementary benefits, such as faster launch times and lower initial investment, but there are other serious reasons to move away from the old processes. 

Why? Because a radical website redesign can be dangerous.

People buy based on emotion. When your business operates a clunky page with cratering engagement numbers, a redesign can be an emotionally captivating idea, primarily when it's sold to you by creative agency sales teams. After all, wowing you with a dazzling pitch is their job — but it's not always in your best interest.

Reskinning your site without a growth-driven approach can lead to results utterly contrary to your goals for inbound marketing and overall strategy. Creative agencies can inspire big dreams when talking about junking your old site and going in a completely new direction. Still, the numbers and charts don't lie: organic clicks and search traffic drop off precipitously when designers create websites for the sake of the design itself and not usability. Visitor experiences suffer, and the fundamental problems remain unsolved.

O8's growth-driven development strategies are user-focused and results-driven. By paying close attention to elements such as load times, page structure, site architecture, functionality, pain points, and the overall value proposition, every update represents another incremental improvement. Over time, this process can easily keep pace with changing standards on the web and shifting user interests

Digital Integrity Optimization™: Where Every Element Comes Together

At the heart of O8's web design service is our self-invented process called Digital Integrity Optimization, a term we use to refer to the harmonization of the three elements in successful design. Those are:

  • SEO: selecting the best keywords and understanding intent
  • User Experience of Web Design: building valuable and intuitive websites
  • Conversion Rate Optimization: achieved by understanding the user's journey and common search goals

At the intersection of all these elements is the most optimized approach to design. With O8, you tap into a team that remains focused on all these moving parts.

Growth-driven design is an innovative strategy that produces websites that perform better and drive more traffic over time when compared to traditional website design.

The contemporary internet is dramatically different from 10 years ago, and worlds apart when you consider the eCommerce environment that emerged more than 20 years ago. Website design has changed, too, but many businesses remain chained to the old way of doing things. That process involves spending the better part of a year undertaking an intensive and complete overhaul of the site before launching it, only to let it remain unchanged for several years.

That method made sense before when much of the web was static. Today's audiences demand designs and content as dynamic as their interests. Building a brand-new site every time keeps your business behind the curve, missing opportunities for engagement, conversions, and expansion. Growth-driven design is a systematic approach for ongoing web development that keeps your business highly competitive. You should be focused on the road ahead — not continually checking the rearview mirror to see your competition gaining ground. GDD keeps you in the driver's seat and focused on what's coming up next.

GDD involves creating websites and redesigns based on real-world user metrics while providing a framework for continuously updating the site incrementally over time. With this staircase-style of development and redesign, something new is always coming down the pipeline. Growth-driven design enhances inbound marketing results, improves brand recognition and association, and actually saves your business time and money by comparison to periodic major overhaul projects in traditional web design.

The GDD methodology is not only a philosophy for building better websites; it is a well-defined design process, too. Typically, crafting a website with this approach takes place in three stages. Businesses working with O8 to transition away from substantial redesign projects toward continuous learning and enhancement will experience these stages up close. 

So, what are they?

Stage one is often referred to as the strategy stage. Strategy involves gathering data about what works and doesn't work with your current website while setting fundamental assumptions about your audience. This step also involves setting goals related to your desired outcome. At this stage, the O8 team works with you to understand the different personas that your design and content should appeal to most. A clear understanding of your business's wish list for achievements on the web is essential for laying the foundation for the next step.

With a solid marketing strategy and design framework in mind, stage two is developing your brand new launchpad. The launchpad site is similar to what some other development industries refer to as the MVP — or minimum viable product. The launchpad website isn't fully featured yet, but it has all the essential bones and plenty of room to grow. It focuses on the central improvements and elements defined during the strategy stage. After it goes live, your launchpad site starts attracting users and generating the real data that will validate your strategy decisions upfront.

Crucially, this data is also necessary for executing the most critical step of all. Continuous improvement is the third (but not necessarily "final") stage of implementing a growth-driven strategy. What makes this a smarter approach is the fact that your launchpad site is now constantly evolving to meet changing needs.

By observing how visitors interact with the new website, your growth-driven design agency undertakes short sprint cycles of development to deploy changes that enhance the user experience and produce better results for your marketing team. Do you see that users always gravitate toward a particular page looking for specific information? You can rapidly respond to trends and brainstorm design changes that optimize your site on the fly to match user research data.

What makes the transition to a launchpad website and a redesign philosophy based around incremental changes the right choice for your business? There are elementary benefits, such as faster launch times and lower initial investment, but there are other serious reasons to move away from the old processes. 

Why? Because a radical website redesign can be dangerous.

People buy based on emotion. When your business operates a clunky page with cratering engagement numbers, a redesign can be an emotionally captivating idea, primarily when it's sold to you by creative agency sales teams. After all, wowing you with a dazzling pitch is their job — but it's not always in your best interest.

Reskinning your site without a growth-driven approach can lead to results utterly contrary to your goals for inbound marketing and overall strategy. Creative agencies can inspire big dreams when talking about junking your old site and going in a completely new direction. Still, the numbers and charts don't lie: organic clicks and search traffic drop off precipitously when designers create websites for the sake of the design itself and not usability. Visitor experiences suffer, and the fundamental problems remain unsolved.

O8's growth-driven development strategies are user-focused and results-driven. By paying close attention to elements such as load times, page structure, site architecture, functionality, pain points, and the overall value proposition, every update represents another incremental improvement. Over time, this process can easily keep pace with changing standards on the web and shifting user interests

At the heart of O8's web design service is our self-invented process called Digital Integrity Optimization, a term we use to refer to the harmonization of the three elements in successful design. Those are:

  • SEO: selecting the best keywords and understanding intent
  • User Experience of Web Design: building valuable and intuitive websites
  • Conversion Rate Optimization: achieved by understanding the user's journey and common search goals

At the intersection of all these elements is the most optimized approach to design. With O8, you tap into a team that remains focused on all these moving parts.

Why Brands Choose O8 for Redesigns

o8 logo

Get targeted growth-driven design for your website with O8 today. Discover how to leave static designs behind and evolve your presence on the web in engaging and innovative ways.

  • Comprehensive skill set within web development and SEO technologies
  • Certified HubSpot Gold Partner and WordPress developers
  • Friendly and engaged teams excited to communicate and collaborate with you
  • Competitive rates and flexible project budgeting
  • A team with global experience, with experts located worldwide in the Americas, Asia, and Europe
  • 24-hour support anywhere in the world, seven days a week
  • Tried and tested design approaches that yield measurable results
  • Meticulous and detail-oriented Quality Assurance (QA) before any launch
  • Traffic data analysis and advanced SEO/SEM to drive up your conversion rate
  • Short development cycles for a leaner investment

How Do We Work?

1

 We assign an experienced Client Experience Lead (CXL) to your account, who serves as the main liaison between your team and ours.

2

Your CXL manages workflow, quality, skillset assignment, and timelines. You get a transparent project portal with an overview of all work being done.

3

We open up communication with your assigned team as they begin to become a part of your daily workflow.

Client Testimonials

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Medsource

...we continue to rely on O8 for their professionalism, expertise and long-term support. They are a valued partner and, in our view, an extension of our marketing team.

David Wargin
David Wargin
Manager
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Helpsystems

The team at O8 has been instrumental in helping our company elevate our web user experience...

Leila De la Fuente
Leila De la Fuente
Manager

Ready to Get Started?