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Fintech Marketing Agency

Unlock the potential of your fintech business with expert digital marketing

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Navigating the Digital Landscape is Complex for Fintech Companies

In the rapidly evolving fintech sector, standing out and capturing the right audience can be overwhelmingly complex. 

Your innovative financial solutions deserve a specialized marketing approach that not only understands but enhances your digital presence.

Here are some specific challenges you might be facing in FinTech marketing:

  • SEO and Content Marketing Struggles: Your fintech solutions are revolutionary, but does your target audience find you when they search online? Effective search engine optimization and compelling content marketing are crucial.
  • Social Media Engagement Hurdles: Are you engaging effectively on platforms like LinkedIn or managing influencer marketing to build brand awareness in the financial services community?
  • Conversion Rate Optimization (CRO) Stagnation: Even with traffic, converting visitors into leads and customers often remains a critical challenge, affecting your overall business growth.
  • PPC and Paid Search Inefficiencies: Are your pay-per-click campaigns optimized for maximum return? Fintech digital advertising requires precision to ensure every dollar spent contributes to customer acquisition.
  • Lack of Specialized Marketing Strategy: Generalist approaches don't cut it in the fintech industry. A tailored digital marketing strategy is essential to navigate the unique landscape of fintech and blockchain technology.

Your Fintech Marketing Team

Seth headshot

Seth Viebrock

CEO and Marketing Engineer

Minneapolis, Minnesota

Alison LaPoint Krahn

Alison LaPoint Krahn

VP, Client Experience

Minneapolis, Minnesota

Karen headshot

Karen Pomazal

VP, Client Strategy + Marketing

Naperville, Illinois

Andy headshot

Andy Keith

VP, Digital Marketing

St. Louis Park, Minnesota

Becky headshot

Becky Inglis

Director, Project Management

Boise, Idaho

Patrick headshot

Patrick Hinchcliff

Development Lead

Denver, Colorado

Danielle Ruess-Saltz

Danielle Ruess-Saltz

Fractional CMO

Philadelphia, Pennsylvania

Tom Headrick headshot

Tom Hedrick

Director, Digital Strategy

Minneapolis, Minnesota


Sam Hollis

User Experience Lead

Delray Beach, Florida

Nate McBride headshot

Nate McBride

Content Director

Los Angeles, California


Barbara Davis Haas

Graphic Designer

Mundelein, Illinois

Phil Cave

Phil Cave

Global CRO Expert

Stockbridge, England, United Kingdom

David Wargin

...we continue to rely on O8 for their professionalism, expertise and long-term support. They are a valued partner and, in our view, an extension of our marketing team.

David Wargin

HubSpot Solutions Partner: Supercharging Your Fintech Marketing

As a proud HubSpot Solutions Partner, we are uniquely equipped to supercharge your fintech company's revenue operations (RevOps) through innovative tools, expert guidance, and seamless integrations. Here’s how our partnership with HubSpot propels your fintech business toward robust revenue growth and operational excellence:

Expert Implementation and Customization for Fintech
Utilizing our deep expertise with HubSpot’s extensive suite of tools, we customize solutions that perfectly align with the unique needs of the fintech industry. From refining your CRM setup to optimizing your digital marketing strategies and enhancing sales enablement through SEO and content marketing, our team ensures that HubSpot’s capabilities are fully synchronized with your fintech objectives.

Streamlined Workflows and Processes Across Departments
Through HubSpot, we streamline your workflows across marketing, sales, and customer service departments, ensuring cohesive efforts toward common fintech revenue objectives. This integration minimizes silos and boosts efficiency, facilitating smoother internal processes and more effective interactions within the fintech ecosystem.

Advanced Data Insights and Analytics for Fintech
Leverage HubSpot’s robust analytics for real-time insights into your marketing and sales performance within the fintech sector. As your RevOps consultants, we assist in interpreting this data to drive informed decisions, turning insights into actionable steps that enhance your KPIs and overall business performance, with a focus on customer acquisition, lead generation, and conversion rate optimization.

Enhanced Customer Experiences in Fintech
With HubSpot’s powerful automation and personalization features, we help you create tailored experiences that not only attract but retain customers in the competitive fintech market. From the first point of contact to post-sale support, we optimize every step of the customer journey to ensure maximum engagement and satisfaction.

Scalability and Flexibility for Growing Fintech Brands
As your fintech business grows, it's essential that your systems and processes scale too. HubSpot’s flexible platform, coupled with our strategic oversight, ensures your RevOps framework can evolve without compromise. This scalability is crucial for maintaining efficiency and responsiveness as you expand in the fintech space.

Seamless Integration Capabilities
HubSpot’s ability to integrate seamlessly with existing tools and platforms ensures that your tech stack is enhanced, not disrupted. We manage these integrations to create a cohesive technology ecosystem that supports all aspects of your RevOps strategy, crucial for fintech companies looking to leverage digital marketing services and CRM optimization.

Partnering with us and leveraging our expertise in HubSpot optimizes your revenue operations and lays a foundation for sustained growth and success in the fintech industry.

O8 Fintech Digital Marketing Agency Services

As a data-driven fintech marketing agency, we offer many related services: 

  • Digital Marketing Agency: Specialized in fintech, we enhance your online presence to drive growth and engagement.
  • Ecommerce: Tailoring strategies to boost your fintech product's online sales and customer reach.
  • Marketing Campaigns: Designing and executing campaigns specifically crafted for the fintech market to maximize ROI.
  • Performance Marketing: Focused on results, we track and optimize your campaigns for peak performance.
  • Pricing: Developing pricing strategies that attract and retain your fintech clientele effectively.
  • Startups: Helping fintech startups establish a market presence with scalable marketing solutions.
  • Web Design: Creating intuitive, user-friendly fintech websites that drive engagement and conversions.
  • Go-to-Market: Strategizing and launching new fintech products to ensure market penetration and success.
  • Growth Marketing: Implementing tactics aimed at rapid market capture and sustainable growth in the fintech sector.
  • Marketing Efforts: Coordinating and optimizing various marketing activities to strengthen your fintech brand.
  • Media Management: Managing all aspects of media strategy and implementation to boost your fintech visibility.
  • SaaS Marketing: Crafting marketing strategies that cater specifically to the SaaS model within fintech.
  • SEO Agency: Enhancing your fintech website’s search engine rankings to attract more organic traffic.
  • Small Businesses: Providing personalized marketing services tailored to the unique needs of small fintech businesses.