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Higher Ed Digital Marketing Agency

Reach More Students with Proven Higher Ed Digital Marketing Techniques

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Recruit the Right Students

Our comprehensive, targeted, and proven higher ed digital marketing campaigns reach more of the right prospective students.

Trusted By Big Names, Accessible To Smaller Organizations

A really great partnership that we value and plan to continue working with you.

Leonard Pesheck
Senior Director of Marketing
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O8’s higher ed digital marketing solutions leverage a toolkit of innovative techniques to build awareness and find the right students for your institution. Our iterative approach to campaign design, development, and management is founded on data-driven strategies proven to help colleges and universities reach and exceed their recruitment and enrollment objectives. 

We combine in-depth analytics from SEO, traffic, and ad data with prospective student insights to craft right-fit student recruitment campaigns.

Campaigns aligned with your core objectives and KPIs and tied to your overall digital marketing ROI and revenue metrics.

Designed to engage and delight prospective students, from awareness at the top of the funnel to conversion and advocacy at the bottom.

Measuring results and impact of higher ed digital marketing campaigns based on your academic year so outcomes align with school timelines and objectives.

Explore in Detail

Measure and Collect Data to Generate Innovative Ideas

We start by analyzing your digital marketing data and conducting additional research as necessary using:

  • Google Analytics
  • HotJar
  • CrazyEgg
  • Google Ads
  • SEO tools
  • User research
  • Focus groups
  • Usability testing
  • And more

We formulate innovative ideas from constant review and data analysis to design and engineer your digital marketing ecosystem, keeping you ahead.

Develop an Improvement Plan, Then Test New Ideas

Next, we develop a Key Performance Indicator (KPI) document, custom-tailored to your institution, which contains:

  • A clear institutional objective for the year ahead
  • A defined strategy
  • Specific marketing tactics to measure and improve
  • Defined, measurable KPIs (i.e., "campus visit requests," "admissions applications," or specific CTA completions)
  • Diagnostic metrics to help us gauge overall performance
  • Audience segments
  • Other specific goals and recommendations
Build Proven New Ideas Because We Know They Work

Based on our findings, we:

  1. Create, track, and automate incrementally better SEO and paid ad campaigns
  2. Improve your messaging, UX, design, and other CRO efforts that increase leads and sales
  3. Provide strategic content recommendations
  4. Ensure you are continually improving and staying ahead of the competition.

Now that we have the data to back up the new ideas, we implement them, and you see the results.

Why Brands Choose O8 for Higher Ed Digital Marketing Services

  • O8 is a full-service, top-tier, higher-ed digital marketing agency 
  • User experience expertise with data-driven analysis
  • Web development with integrated content marketing 
  • Proven higher-ed SEO services to increase web traffic
  • A higher-ed digital marketing company that collaborates directly with your team
  • Proven expertise and results
  • Transparent, responsive, and collaborative
  • Partnerships to provide cost-effective pricing
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You need your digital marketing efforts to drive new student recruitment efforts, and O8’s proven higher-ed strategies do precisely that.

Reliable and Recognized


Client Testimonials

Leila De la Fuente

The team at O8 has been instrumental in helping our company elevate our web user experience...

Leila De la Fuente
David Wargin

As our company works to deliver essential medical products and services to our customers, O8 has been a critical partner in our efforts to drive greater awareness and respond quickly to customer needs.

David Wargin