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Recruit the Right Students

Our comprehensive, targeted, and proven higher ed digital marketing campaigns reach more of the right prospective students.

For us, as a small department, O8 has been critical to our continued evolution. I truly feel as though I have more people working on the success of my business than what is listed on the payroll. I trust their guidance and their willingness to accept feedback and pivot.

- Tracy Couto
Le Moyne College
Tracy Couto

Trusted By Big Names, Accessible To Smaller Organizations

University of Minnesota
helpsystems
UNA-USA
Cornell University
Estee Lauder
Ryan Companies

O8’s higher ed digital marketing solutions leverage a toolkit of innovative techniques to build awareness and find right-fit students for your institution. Our iterative approach to campaign design, development, and management is founded on data-driven strategies proven to help college and universities reach and exceed their recruitment and enrollment objectives.  

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We combine in-depth analytics from SEO, traffic, and ad data with prospective student insights to craft right-fit student recruitment campaigns.

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Campaigns aligned with your core objectives and KPIs and tied to your overall digital marketing ROI and revenue metrics.

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Designed to engage and delight prospective students, from awareness at the top of the funnel to conversion and advocacy at the bottom.

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Measuring results and impact of higher ed digital marketing campaigns based on your academic year, so outcomes align with school timelines and objectives.

Related Case Studies

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Virtual University Tour for Baker University

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UX, Digital Marketing, Design for IgnitEd

Explore In Detail

Measure and Collect Data to Generate Innovative Ideas

We start by analyzing your digital marketing data and conducting additional research as necessary using:

  • Google Analytics
  • HotJar
  • CrazyEgg
  • Google Ads
  • SEO tools
  • User research
  • Focus groups
  • Usability testing
  • And more

We formulate innovative ideas from constant review and data analysis to design and engineer your digital marketing ecosystem, keeping you ahead of the game.

Develop an Improvement Plan, Then Test New Ideas

Next, we develop a Key Performance Indicator (KPI) document, custom-tailored to your institution, which contains:

  • A clear institutional objective for the year ahead
  • A defined strategy
  • Specific marketing tactics to measure and improve
  • Defined, measurable KPIs (i.e., "campus visit requests," "admissions applications," or specific CTA completions)
  • Diagnostic metrics to help us gauge overall performance
  • Audience segments
  • Other specific goals and recommendations
Build the Proven New Ideas, Because We Know They Work

Based on our findings, we:

  1. Create, track, and automate incrementally better SEO and paid ad campaigns
  2. Improve your messaging, UX, design, and other CRO efforts that increase leads and sales
  3. Provide strategic content recommendations
  4. Ensure you are continually improving and staying ahead of the competition.

Now that we have the data to back up the new ideas, we implement them, and you see the results.

We start by analyzing your digital marketing data and conducting additional research as necessary using:

  • Google Analytics
  • HotJar
  • CrazyEgg
  • Google Ads
  • SEO tools
  • User research
  • Focus groups
  • Usability testing
  • And more

We formulate innovative ideas from constant review and data analysis to design and engineer your digital marketing ecosystem, keeping you ahead of the game.

Next, we develop a Key Performance Indicator (KPI) document, custom-tailored to your institution, which contains:

  • A clear institutional objective for the year ahead
  • A defined strategy
  • Specific marketing tactics to measure and improve
  • Defined, measurable KPIs (i.e., "campus visit requests," "admissions applications," or specific CTA completions)
  • Diagnostic metrics to help us gauge overall performance
  • Audience segments
  • Other specific goals and recommendations

Based on our findings, we:

  1. Create, track, and automate incrementally better SEO and paid ad campaigns
  2. Improve your messaging, UX, design, and other CRO efforts that increase leads and sales
  3. Provide strategic content recommendations
  4. Ensure you are continually improving and staying ahead of the competition.

Now that we have the data to back up the new ideas, we implement them, and you see the results.

Why Schools Choose Us for Higher Ed Digital Marketing

o8 logo

You need your digital marketing efforts to drive new student recruitment efforts, and O8’s proven higher ed strategies do precisely that.

  • O8 is a full-service, top-tier higher ed digital marketing agency 
  • User experience expertise with data-driven analysis
  • Web development with integrated content marketing 
  • Proven higher ed SEO services to increase web traffic
  • A higher ed digital marketing company that collaborates directly with your team
  • Proven expertise and results
  • Transparent, responsive, and collaborative
  • Partnerships to provide cost-effective pricing

How Do We Work?

1

 We assign an experienced Client Experience Lead (CXL) to your account, who serves as the main liaison between your team and ours.

2

Your CXL manages workflow, quality, skillset assignment, and timelines. You get a transparent project portal with an overview of all work being done.

3

We open up communication with your assigned team as they begin to become a part of your daily workflow.

Client Testimonials

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Medsource

...we continue to rely on O8 for their professionalism, expertise and long-term support. They are a valued partner and, in our view, an extension of our marketing team.

David Wargin
David Wargin
Manager
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Helpsystems

The team at O8 has been instrumental in helping our company elevate our web user experience...

Leila De la Fuente
Leila De la Fuente
Manager

Ready to Get Started?