Higher Ed Digital Marketing Agency
Reach More Students with Proven Higher Ed Digital Marketing Techniques
Struggling to attract prospective students and meet enrollment targets?
Let's dive deeper into the specific issues that can make higher education marketing a daunting task.
Increasing Competition: The number of institutions vying for the same pool of students is growing, making it harder to stand out.
- Complex Student Journeys: Navigating the multifaceted paths that potential students take requires a nuanced approach.
- Evolving Digital Landscape: Keeping up with trends in SEO, PPC, social media platforms, and other digital channels demands constant attention.
- Limited Resources: Many higher ed marketers struggle with limited budgets and manpower to execute comprehensive marketing campaigns.
- Data Overload: Sifting through metrics and analytics to find actionable insights can be overwhelming.
Trusted By Leading Higher Education Institutions
O8 is very easy (and fun) to work with. They provide a lot of tools to help work collaboratively and work hard to understand our business needs. Great people doing great work.
Your Higher Ed Digital Marketing Team
Our Tailored Higher Ed Digital Marketing Services
Despite these challenges, there are proven strategies that can help your institution thrive. Our higher education digital marketing agency specializes in crafting solutions tailored to your unique needs.
Our Higher Ed Digital Marketing Solutions:
- Comprehensive Digital Marketing Strategy: We develop and execute integrated marketing plans that encompass SEO, content marketing, email marketing, and social media advertising to reach your target audience effectively.
- Targeted Enrollment Marketing: Our enrollment marketing services focus on increasing student enrollment through personalized messaging and strategic paid search campaigns on platforms like Google Ads and LinkedIn.
- Expert Lead Generation and Conversion Optimization: We utilize advanced techniques to generate high-quality leads and optimize your conversion rates, ensuring that your marketing efforts translate into measurable results.
- Engaging Content Strategy: Our content strategy enhances your brand awareness and engages prospective students through interactive and compelling content tailored to their demographic.
- Data-Driven Insights and Analytics: We provide detailed metrics and case studies to track your marketing campaigns' performance, allowing for continuous improvement and adjustment of strategies.
Our Higher Education Portfolio
Recruit the Right Students
Our comprehensive, targeted, and proven higher ed digital marketing campaigns reach more of the right prospective students.
We combine in-depth analytics from SEO, traffic, and ad data with prospective student insights to craft right-fit student recruitment campaigns.
Campaigns aligned with your core objectives and KPIs and tied to your overall digital marketing ROI and revenue metrics.
Designed to engage and delight prospective students, from awareness at the top of the funnel to conversion and advocacy at the bottom.
Measuring results and impact of higher ed digital marketing campaigns based on your academic year so outcomes align with school timelines and objectives.
Our Process
Measure and Collect Data to Generate Innovative Ideas
We start by analyzing your digital marketing data and conducting additional research as necessary using:
- Google Analytics
- HotJar
- CrazyEgg
- Google Ads
- SEO tools
- User research
- Focus groups
- Usability testing
- And more
We formulate innovative ideas from constant review and data analysis to design and engineer your digital marketing ecosystem, keeping you ahead.
Develop an Improvement Plan, Then Test New Ideas
Next, we develop a Key Performance Indicator (KPI) document, custom-tailored to your institution, which contains:
- A clear institutional objective for the year ahead
- A defined strategy
- Specific marketing tactics to measure and improve
- Defined, measurable KPIs (i.e., "campus visit requests," "admissions applications," or specific CTA completions)
- Diagnostic metrics to help us gauge overall performance
- Audience segments
- Other specific goals and recommendations
Build Proven New Ideas Because We Know They Work
Based on our findings, we:
- Create, track, and automate incrementally better SEO and paid ad campaigns
- Improve your messaging, UX, design, and other CRO efforts that increase leads and sales
- Provide strategic content recommendations
- Ensure you are continually improving and staying ahead of the competition.
Now that we have the data to back up the new ideas, we implement them, and you see the results.
Why Brands Choose O8 for Higher Ed Digital Marketing Services
- O8 is a full-service, top-tier, higher-ed digital marketing agency
- User experience expertise with data-driven analysis
- Web development with integrated content marketing
- Proven higher-ed SEO services to increase web traffic
- A higher-ed digital marketing company that collaborates directly with your team
- Proven expertise and results
- Transparent, responsive, and collaborative
- Partnerships to provide cost-effective pricing
You need your digital marketing efforts to drive new student recruitment efforts, and O8’s proven higher-ed strategies do precisely that.
Ready to Get Started?
At O8, we take the time to listen and align strategies with your team before setting goals and getting to work.
These are the steps we will take to get the ball rolling:
- Learn: Review what's working and what's not with your strategies.
- Assess: Discuss areas of opportunity for improvements.
- Plan: Present learnings and a plan to implement suggested improvements.
- Review: A project summary with critical next steps is delivered for review.
