Your Fractional Marketing Team
Expand Your Marketing Capabilities Without The Overhead
Is Your Marketing Team Overwhelmed and Under-Resourced? Many businesses find their in-house marketing teams stretched thin, struggling to cover all aspects of digital marketing effectively. This often leads to:
- Not generating adequate levels of new business
- A failure to capitalize on best practices and new trends due to limited bandwidth
- Marketing team burnout
Imagine continuing down this road, with an overworked internal team struggling to keep up with the demands of content creation, SEO, A/B testing, optimizations, and other critical marketing functions.
Without the necessary resources, expertise, and brainpower, your business could fall behind competitors, miss out on potential revenue, and suffer from a diluted brand presence.
Why Brands Choose O8 as a Fractional Marketing Agency
O8 has been a leader in fractional marketing services since 2018. In fact, we very may have invented the "fractional marketing" concept. As a company, we've been around since 2010.
...we continue to rely on O8 for their professionalism, expertise and long-term support. They are a valued partner and, in our view, an extension of our marketing team.
Your knowledge, skill, and flexibility are amazing. You are truly an extension of our marketing team, allowing us to do so much more than we could on our own. We love working with you and look forward to doing so for years to come.
Technology Partners to Help You Grow
View Our Fractional Marketing Portfolio
Strategic Support with a Fractional Marketing Team
With O8 as your fractional marketing agency, you'll get:
- Seamless Team Integration: Our fractional marketing team seamlessly integrates with your in-house staff, providing the expertise and extra hands needed without the cost and commitment of full-time hires. This means more bandwidth to drive results without disrupting your existing workflows.
- Expertise Across All Marketing Disciplines: Whether you need support in digital marketing, SEO, content strategy, or social media, our team of experts is equipped to jump in with high-quality, actionable solutions. We bring a breadth of knowledge and experience, ensuring that no area of your marketing strategy is neglected.
- Cost-Effective Marketing Solutions: Enjoy the benefits of having a diverse team of marketing professionals at a fraction of the cost of hiring additional full-time staff. Our flexible engagement models allow you to scale up or down based on your current business needs and budget.
- Measurable Results and Data-Driven Insights: With a focus on metrics and optimization, our fractional team not only executes marketing campaigns but also provides ongoing analysis and insights to continually refine strategies and improve ROI. You’ll have access to detailed reports showing exactly how our efforts are translating into measurable results.
- Flexible, Scalable Support for Every Stage of Growth: As your business grows, your marketing needs can change. Our fractional marketing services are designed to scale with you, ensuring you have the right level of support at every stage of your company’s growth.
Fuel Growth With an On-Demand Fractional Team
We augment your team with ours, filling gaps in the following roles at a fraction of the cost of full-time employees:
Marketing
- Certain CMO functions (or add on a fractional CMO )
- Marketing Strategist
- Marketing Data Architect
- CRM + Automation Expert
- ABM Specialist
- SEO Specialist
- Paid Advertising Specialist
- Content Strategist
- Graphic Designer
Sales
- Chief Sales Officer (CSO)
- Sales Coach
- Appointment Setter
- LinkedIn Organic Producer
- Outbound LinkedIn Rep
- Social Selling Rep
- Sales Enablement
Technology
- Chief Technical Officer (CTO)
- Technical PM
- Lead Technical Architect
- User Experience Designer
- Web Designer
- Front-end Developer
- Back-end Developer
- Data and Analytics Expert
- CRM Integration Specialist
Fractional marketing teams are 2x to 5x less costly than hiring full-time employees for the same skillsets.
Fractional Growth Team | 
Full-Time Hires (FTE) | |
|---|---|---|
| Marketing Team Cost | $68k-$102k per year 2 to 4 experts with varying skill sets | $250k-$500k per year 2 to 4 Full Time Employees |
| Marketing + Tech Team Cost | $102k-$136k per year 4 to 8 experts with varying skill sets | $500k-$1M per year 4 to 8 Full Time Employees |
| Benefit Analysis | + Low Overhead: No benefits, payroll taxes, PTO, employee infrastructure, office, etc. + Fast ramp-up: Able and accustomed to quickly adapting to new environments. + Flexibility: Month-to-Month Contract. Pause or unpause. Scale up or down on hours. + Autonomous: Project and team member management done for you. + Powerful Team: Fast execution, redundancy, shared brain power, strategic thinking, and new ideas. + Reliable: Track record of success and industry expertise. Low turnover. Strong culture. | - Costly Overhead: You pay for benefits, payroll taxes, PTO, employee infrastructure, office, etc. - Slower ramp-up: Interviews, onboarding, and less accustomed to quickly getting up-to-speed. - Less Flexibility: If you're not satisfied with your new hire it's more difficult to change course. - Not autonomous: You have to manage projects and team members. - Less Powerful Team: Unless you have a very large enterprise-level marketing team, you likely have gaps in expertise and even team dynamics. - Less reliable: Underperformance, employee churn, lack of strategic thinking, team member burnout. |
| Proven ROI | Yes | Maybe |
| Onboarding Time | Days | Months |
O8 is very easy (and fun) to work with. They provide a lot of tools to help work collaboratively and work hard to understand our business needs. Great people doing great work.
Save Time
Skip the lengthy recruiting and onboarding processes and get right to work. Get a team of strategic marketing and technical professionals with hands-on experience ready to start working within days.
Save Money
Fill gaps in your marketing or technical talent without paying a full-time salary and the additional costs you incur. Pay month-to-month for precisely what you need when you need it at 2-5x less cost than full-time employees.
Tap Deep Expertise
Narrow internal thinking can limit your potential and growth. Fractional marketing gives you a team of self-managing, expert-level marketers with fresh perspectives, agility, and a suite of advanced tools and technologies to drive results.
Our Fractional Marketing Team Services
For over a decade, O8 has been driving measurable growth for a number of businesses in diverse markets and verticals through fractional marketing team services such as:
- Standard Marketing Agency Services: Comprehensive range of marketing services including SEO, social media, and content marketing.
- Augmenting Full-Time Marketing Teams: Supplements your full-time staff with fractional marketers to boost capacity and expertise.
- Part-Time Staff Augmentation: Enhance your existing team with skilled marketers available on a part-time basis.
- Marketing for Startups: Often faced with time and overhead restrictions along with tight goals, our fractional team provides startups with marketing strategies and expertise designed to increase brand awareness and drive early-stage growth.
- Fractional Marketing Operations Services: Streamline and optimize your marketing operations with expert oversight and execution.
- Replacing Freelancers: Provides a more stable and integrated solution compared to freelance marketing professionals.
- Maternity Leave Coverage: Ensure continuity in your marketing efforts with skilled professionals stepping in during maternity leave absences.
- Coverage for Marketing Layoffs: Marketing support to maintain momentum and bridge gaps created by recent layoffs.
- Fractional CMO Services: We place fractional CMOs in your company, either as an extension of our team or directly embedded in yours. A Fractional Chief Marketing Officer provides strategic marketing leadership for your marketing efforts, providing high-level oversight and direction.
- Fractional Marketing Leader: Placement of experienced marketing leaders to steer your marketing strategies effectively.
- Fractional Marketing Executive: Connects your business with top marketing executives to guide your team and strategy.
- Fractional Marketing Director: Add seasoned marketing directors to your team to develop and oversee strategic initiatives.
- Fractional Marketing Manager: Access experienced marketing managers to lead projects and improve campaign results.
- Fractional Marketing Operations: Streamline and optimize your marketing operations with expert oversight and execution.
- Fractional Marketing Talent: Flexible access to skilled marketing professionals to fill gaps in your team as needed.
- Fractional Marketing Experts: Immediate access to highly skilled marketing experts to drive your business’s marketing initiative forward.
Frequently Asked Questions
A: Except in cases of severe underperformance, we generally do not replace existing team members. We are guides and coaches who are there to have your back — we enhance your existing team and make you more effective and better marketers.
The marketers we work with have crucial institutional knowledge and business context that we simply need. Ultimately, the marketers we work with experience greater success and more work-life balance when working with us.
A: Outsourcing can lead to inefficiencies, gaps in communication, minimal visibility, and poor results. Fractional marketing is like "near-sourcing" or “in-sourcing. We collaborate, meet frequently, share results, and channel the power of a whole agency toward your growth and success.
You are working with the best of the best — industry veterans — which means the quality is exponentially better than outsourcing.
A: Great! Many of our clients do. We actually can't / won't replace all of the duties of a CMO, such as their deep integration with your executive team, budgeting and finance-related duties, leadership and culture building, etc.
We realize you may have some of these roles in place, but unless you are an extremely mature organization with a full-fledged marketing team covering all 18 roles of a fully-outfitted marketing department, it usually makes sense to hire a fractional team to supplement and fill in the gaps.
A: There are several reasons why you might choose a fractional marketing team over a traditional marketing agency, depending on your specific needs and company context. Here are some key advantages:
Cost-effectiveness:
- Pay for what you need: With a fractional marketer, you only pay for the hours or scope of the project you require, making it more budget-friendly than retaining a full-service agency with higher overhead costs.
- No long-term commitments: You can scale the team up or down quickly based on your needs, avoiding the long-term contracts and minimum retainers often associated with agencies.
Agility and flexibility:
- Tailored expertise: You can assemble a team with the specific skillsets and experience you need for your particular project or campaign, rather than relying on an agency's pre-determined set of services.
- Direct relationship and collaboration: You have closer access and communication with the team members, fostering a more collaborative and integrated approach to marketing.
Focus and customization:
- Deep understanding of your business: A smaller team can become more immersed in your company culture and marketing goals, leading to more targeted and personalized marketing strategies.
- Greater control and responsiveness: You have more direct control over the project direction and can easily adapt to changing market conditions or campaign performance.
Additional benefits:
- Fresh perspectives and innovation: Fractional teams often bring diverse experiences and innovative approaches to the table, challenging existing assumptions and driving creative solutions.
- Reduced internal burden: You can offload specific tasks and projects to the team, freeing up your internal marketing resources for other priorities.
A: As digital marketing gets more technical and complex, marketers are wearing too many hats. They can't possibly wear all of them, and it's painful to wear more than a few. This leads to burn-out, sub-par results, and marketing that just plain doesn't work. One person can't know and do everything.
Additionally, hiring another full-time marketing professional has several drawbacks:
- High cost: You'll be responsible for salary, benefits, payroll taxes, and other overhead costs, typically making it a more expensive option than a fractional team.
- Finding the right fit: Hiring the right person with the appropriate skill set and experience can be time-consuming and challenging.
- Under-utilization of skills: If your marketing needs are not constant, a full-time employee might spend time on tasks that don't fully utilize their skills, leading to inefficiency.
Our fractional marketing team model has several benefits compared to hiring an FTE:
- Cost-effective: You only pay for the hours or project scope you need, making it a more budget-friendly option, especially for short-term projects or smaller marketing budgets.
- Access to specialized expertise: You can choose the specific skills and experience you need for your project or campaign, even if those skills are not readily available in-house.
- Flexibility and scalability: You can easily adjust the team size and services based on your changing needs, avoiding the commitment of a full-time employee.
