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Fractional Marketing Agency

Your on-demand growth team, closing expertise gaps and fixing revenue leakage.

  • Fill multiple roles and job functions on a part-time, as-needed basis (hourly)

  • Reduce marketing costs and FTE overhead

  • Fractional CMO included

  Book a Free Consulting Call

Fractional Revenue Team as a Service

Augment your team with ours, filling the following roles at a fraction of the cost of FTEs:

Marketing

  • Fractional CMO (optional)
  • Generative AI Specialist
  • Marketing Strategist
  • Marketing Data Architect
  • CRM + Automation Expert
  • Subject Matter Expert (SEO, CRO, ABM, etc.)
  • Paid Advertising Lead
  • Content Strategist
  • Copywriter
  • Content Marketer
  • Graphic Designer 

Sales

  • Fractional CSO (optional)
  • Sales Coach
  • Sales Automation + AI Specialist
  • SDR / BDR
  • Sales Enablement
  • Appointment Setter
  • LinkedIn Organic Producer
  • Outbound LinkedIn Rep
  • Social Selling Rep

Technology

  • Fractional CTO (optional)
  • Workflow Automation + AI Specialist
  • Technical Project Manager
  • Lead Technical Architect
  • User Experience Designer
  • Web Designer
  • Front-end Developer
  • Back-end Developer
  • Data and Analytics Expert
  • CRM Integration Specialist
  • Business Automation
Seth headshot
Seth Loves Travel + His Team

Seth Viebrock

CEO and Marketing Engineer

Minneapolis, Minnesota

Andy headshot

Andy Keith

VP, Digital Marketing

St. Louis Park, Minnesota

Patrick headshot

Patrick Hinchcliff

Development Lead

Denver, Colorado

sam-headshot
sam-sunglasses

Sam Hollis

User Experience Lead

Delray Beach, Florida

Zachary Ellison

Zachary Ellison

Fractional CMO

Cincinnati, Ohio

Melinda Pettijohn

Melinda Pettijohn

Client Marketing Manager

Bloomington, Indiana

Ng Chin Kiong (CK)
CK loves travel

CK Ng

Lead Architect

Penang, Malaysia

Ayesha Sultan - Headshot
Ayesha with Husband

Ayesha Sultan

Project Manager

Bay Area, California

nitheesh
Nitheesh with Family

Nitheesh Chandrika

Senior Developer

Trivandrum, India

Kenneth Rodriguez

Kenneth Rodriguez

Business Manager

Laguna, Philippines

Barbara
Barbara Davis Haas

Barbara Davis Haas

Graphic Designer

Mundelein, Illinois

Jeremy Saunders

Jeremy Sanders

Fractional CFO

Los Angeles, California

With headquarters in Minneapolis, MN, USA, we transcend location barriers to secure the most skilled professionals worldwide.

4.8
5.0
5.0

Technology Partners to Help You Grow

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Save Time 

Skip the lengthy recruiting and onboarding processes and get right to work. Get a team of strategic marketing and technical professionals with hands-on experience ready to start working within days

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Save Money

Fill gaps in your marketing or technical talent without paying a full-time salary and the additional costs you incur. Pay month-to-month for precisely what you need when you need it at 2-5x less cost than full-time employees

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Tap Deep Expertise 

Narrow internal thinking can limit your potential and growth. Fractional marketing gives you a team of self-managing, expert-level marketers with fresh perspectives, agility, and a suite of advanced tools and technologies to drive results. 

Why Brands Choose O8

O8 has been a leader in fractional marketing services since 2018. In fact, we may have very well invented the fractional marketing team concept. 


David Wargin

...we continue to rely on O8 for their professionalism, expertise and long-term support. They are a valued partner and, in our view, an extension of our marketing team.

David Wargin
,
Manager
Leigh Anne Godfrey, VITAL WorkLife testimonial

Your knowledge, skill, and flexibility are amazing. You are truly an extension of our marketing team, allowing us to do so much more than we could on our own. We love working with you and look forward to doing so for years to come.

Leigh Anne Godfrey
,
Senior Marketing Manager

"We hit deadlines and came in under budget. Website visits have increased 40% since our launch in December and our conversion rates have tripled!"

Naomi McDonald
,
Chief of Marketing

Sarah Bartlett

The team at O8 has exceeded my expectations throughout every phase of our project. Their talent runs deep, from design and development to project management — they have been a pleasure to work with and put me at ease knowing our site is in such capable hands.

Sarah Bartlett

More Results. Fewer Costs. Unmatched Talent.

Fractional marketing services provide businesses with a flexible and cost-effective way to access premium marketing, sales, strategy, and technical expertise without the need to hire full-time staff

By leveraging a fractional marketing team, companies can tap into specialized skills and experiences tailored to their specific needs, all backed by the deep knowledge, diverse experience, and powerful infrastructure of an agency. This ensures more agility and innovation in executing marketing strategies designed to reach business goals more efficiently.

Get access to top-tier professionals, fully aligned with your goals, yet only when you need them. Our fractional marketing team allows you to scale your marketing efforts up or down based on your current objectives and market demands, without the overhead of full-time salaries. 

Other options like traditional agencies, freelancers, talent agencies, and one-off "hire a marketer" companies often lack the flexibility, deep integration, partnerships, and infrastructure that a fractional team like ours provides. 

View Our Fractional Marketing Agency Portfolio

Find Out If Fractional Marketing Is Right For Your Business

Fractional Teams vs. Full-Time Hires: Smarter Growth, Lower Costs

Fractional marketing teams are 2x to 5x less costly than hiring full-time employees for the same skillsets.

 
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Fractional Growth Team

Fulltime hires icon

Full-Time Hires (FTE)

Marketing Team Cost

$68k-$102k per year

2 to 4 experts with varying skill sets

$250k-$500k per year

2 to 4 Full Time Employees

Marketing + Tech Team Cost

$102k-$136k per year

4 to 8 experts with varying skill sets

$500k-$1M per year

4 to 8 Full Time Employees

Benefit Analysis

+ Low Overhead: No benefits, payroll taxes, PTO, employee infrastructure, office, etc.

+ Fast ramp-up: Able and accustomed to quickly adapting to new environments.

+ Flexibility: Month-to-Month Contract. Pause or unpause. Scale up or down on hours.

+ Autonomous: Project and team member management done for you.

+ Powerful Team: Fast execution, redundancy, shared brain power, strategic thinking, and new ideas.

+ Reliable: Track record of success and industry expertise. Low turnover. Strong culture.

- Costly Overhead: You pay for benefits, payroll taxes, PTO, employee infrastructure, office, etc.

- Slower ramp-up: Interviews, onboarding, and less accustomed to quickly getting up-to-speed.

- Less Flexibility: If you're not satisfied with your new hire it's more difficult to change course.

- Not autonomous: You have to manage projects and team members.

- Less Powerful Team: Unless you have a very large enterprise-level marketing team, you likely have gaps in expertise and even team dynamics.

- Less reliable: Underperformance, employee churn, lack of strategic thinking, team member burnout.

Proven ROIYesMaybe
Onboarding TimeDaysMonths

O8 is very easy (and fun) to work with. They provide a lot of tools to help work collaboratively and work hard to understand our business needs. Great people doing great work.

Naomi McDonald
,
Chief of Marketing

Frequently Asked Questions

A: While we can fill the role of several marketing, sales, strategy, and technical team members and can replace significant digital, revenue-generating functions, we are not a threat to your existing team members, who have crucial institutional knowledge and business context that we simply need

We are guides and coaches who are there to have your back — we enhance your existing team, make you more effective, and help you get better at what you. Ultimately, the in-house people we work with experience greater success and more work-life balance when working with us. 

A: Outsourcing can lead to inefficiencies, gaps in communication, minimal visibility, and poor results. Fractional marketing is like "near-sourcing" or “in-sourcing. We collaborate, meet frequently, share results, and channel the power of a whole agency toward your growth and success.

You are working with the best of the best — industry veterans — which means the quality is exponentially better than outsourcing.

A: Great! Many of our clients do. We actually can't / won't replace all of the duties of a CMO, such as their deep integration with your executive team, budgeting and finance-related duties, leadership and culture building, etc.

We realize you may have some of these roles in place, but unless you are an extremely mature organization with a full-fledged marketing team covering all 18 roles of a fully-outfitted marketing department, it usually makes sense to hire a fractional team to supplement and fill in the gaps.

A: There are several reasons why you might choose a fractional marketing team over a traditional marketing agency, depending on your specific needs and company context. Here are some key advantages:

Cost-effectiveness:

  • Pay for what you need: With a fractional marketer, you only pay for the hours or scope of the project you require, making it more budget-friendly than retaining a full-service agency with higher overhead costs.
  • No long-term commitments: You can scale the team up or down quickly based on your needs, avoiding the long-term contracts and minimum retainers often associated with agencies.

Agility and flexibility:

  • Tailored expertise: You can assemble a team with the specific skillsets and experience you need for your particular project or campaign, rather than relying on an agency's pre-determined set of services.
  • Direct relationship and collaboration: You have closer access and communication with the team members, fostering a more collaborative and integrated approach to marketing.

Focus and customization:

  • Deep understanding of your business: A smaller team can become more immersed in your company culture and marketing goals, leading to more targeted and personalized marketing strategies.
  • Greater control and responsiveness: You have more direct control over the project direction and can easily adapt to changing market conditions or campaign performance.

Additional benefits:

  • Fresh perspectives and innovation: Fractional teams often bring diverse experiences and innovative approaches to the table, challenging existing assumptions and driving creative solutions.
  • Reduced internal burden: You can offload specific tasks and projects to the team, freeing up your internal marketing resources for other priorities.

A: As digital marketing gets more technical and complex, marketers are wearing too many hats. They can't possibly wear all of them, and it's painful to wear more than a few. This leads to burn-out, sub-par results, and marketing that just plain doesn't work. One person can't know and do everything.

Additionally, hiring another full-time marketing professional has several drawbacks:

  • High cost: You'll be responsible for salary, benefits, payroll taxes, and other overhead costs, typically making it a more expensive option than a fractional team.
  • Finding the right fit: Hiring the right person with the appropriate skill set and experience can be time-consuming and challenging.
  • Under-utilization of skills: If your marketing needs are not constant, a full-time employee might spend time on tasks that don't fully utilize their skills, leading to inefficiency.

Our fractional marketing team model has several benefits compared to hiring an FTE:

  • Cost-effective: You only pay for the hours or project scope you need, making it a more budget-friendly option, especially for short-term projects or smaller marketing budgets.
  • Access to specialized expertise: You can choose the specific skills and experience you need for your project or campaign, even if those skills are not readily available in-house.
  • Flexibility and scalability: You can easily adjust the team size and services based on your changing needs, avoiding the commitment of a full-time employee.