Struggling to Integrate AI into Your Marketing Strategy?
Without personalized training, marketing teams face significant obstacles. Here’s why relying solely on online courses might be holding you back:
- Limited Interactivity: Online courses often lack the hands-on approach needed to fully grasp complex AI concepts.
- Generic Content: Courses like those on Coursera or LinkedIn Learning provide broad overviews but don’t address unique team challenges.
- Lack of Real-Time Support: When you hit a roadblock, you can’t get immediate help, slowing down progress and application.
- One-Size-Fits-All Approach: Every marketing team is different; what works for one might not work for another, leading to ineffective strategies.
- Inadequate Depth: Surface-level understanding of AI tools doesn’t empower teams to implement advanced AI marketing strategies.
Why Brands Love Us
Your knowledge, skill, and flexibility are amazing. You are truly an extension of our marketing team, allowing us to do so much more than we could on our own. We love working with you and look forward to doing so for years to come.
...we continue to rely on O8 for their professionalism, expertise and long-term support. They are a valued partner and, in our view, an extension of our marketing team.
Your AI Coaching Team
Seth Viebrock, Head AI Coach
Seth has a background in computer science, software engineering, neuropsychology, digital marketing, and education.
When generative AI made its first waves, he hit the ground running, using his well-suited background to build our AI program at the company.
Today, we offer coaching for marketers, business execs, entrepreneurs, and anyone else who is willing and ready to learn.
Seth grew up with the web, starting his first web design company at the age of 16, and this company, O8, in 2010. At this point he has been in the industry for over 20 years. Seth has a degree in Economics from Macalester College, continuing education at the University of Minnesota in Biological Psychology, and currently studies neuromarketing, digital psychology, and persuasion at the CXL Institute.
Seth serves as the head AI training instructor and pulls in specific team members based on their particular specialty — from AI to design to project management — for more complex project needs.
Transform Your Marketing with Tailored AI Training
Imagine a training program that’s designed specifically for your marketing team’s needs, providing real-time, interactive learning experiences. Here’s how our Generative AI Marketing Training can solve your problems:
- Customized Training Programs: We tailor each session to address your specific marketing challenges, ensuring relevancy and immediate applicability.
- Interactive Learning: Engage in live, hands-on training sessions that allow for immediate feedback and real-time application of AI tools and techniques.
- Expert Guidance: Learn from AI and digital marketing experts who bring years of industry experience and practical insights.
- Comprehensive Curriculum: Our training covers everything from AI fundamentals and machine learning to advanced applications in predictive analytics, content creation, and marketing automation.
- Ongoing Support: We provide continuous support and resources, helping your team stay updated with the latest AI technologies and marketing strategies.
Ready to Take Your Marketing to the Next Level?
Don’t let generic online courses limit your potential. Elevate your marketing strategies with personalized, expert-led AI training.
Contact us today to schedule a consultation or request a custom training proposal.
Not sure? Get a demo of our AI capabilites
Our Hands-On Generative AI Marketing Training
Our hands-on AI marketing training program is fully customizable based on your unique needs. However, the training is generally structured into several comprehensive modules, each focusing on a critical aspect of AI in marketing.
For Beginners
Introduction to AI in Marketing
For Beginners: 1 hour
Understanding the basics and potential of AI. Thinking like a robot without knowing all the technical stuff.
AI for Teams
Beginner to Advanced: 2+ hours
Practical use of team-focused AI collaboration tools. Strategy and mindset education. Governance. Brand continuity. Building and maintaining shared prompt libraries and configurable custom GPTs for specific tasks.
Generative AI Applications
All Skill Levels: 1+ hours
Hands-on training on using generative AI tools. ChatGPT, image generation (e.g. Midjourney), and other tools based on your specific needs and skill levels.
More Advanced
AI-Powered Content Marketing
Beginner to Advanced: 2+ hours
Strategies for creating engaging, on-brand content with AI, as well as recycling and repurposing existing content from various sources. Includes prompt engineering and instruction for content creation and repurposing, tailored to your specific content needs.
Content and SEO Optimization with AI
Intermediate to Advanced: 2 to 10+ hours
Techniques for improving search engine rankings using AI. This requires training on additional SEO tools such as SEMRush, keyword research fundamentals, content strategy fundamentals, content generation training, and more. It also necessitates prompt engineering for your specific business needs, so this can get really quite involved depending on your skill level.
Pricing
- À la carte AI training ranges from $190/hour to $350/hour USD based on the seniority of the instructor.
- Discounts are available if sold with other marketing services.
- Contact us for custom AI training package pricing.
Not sure if this is right for you? Get a demo of our AI capabilities
Why Choose Our Generative AI Marketing Training?
We don’t just teach AI; we empower your team to integrate AI seamlessly into your marketing efforts, optimizing strategies and enhancing decision-making processes.
- Boost Efficiency: Automate repetitive tasks and focus on strategic initiatives.
- Rapidly Grow Your SEO Performance: Use our secret formula for SEO success, using generative AI to generate high-quality AI content, while also learning when and where you need human intervention for best results.
- Enhance Customer Experience: Use AI to understand and predict consumer behavior, improving personalization and engagement.
- Gain a Competitive Edge: Stay ahead of competitors with advanced AI applications and real-time data analytics.
- Increase ROI: Apply AI to optimize marketing campaigns, improving results and maximizing return on investment.
- Upskill Your Team: Equip your team with cutting-edge skills in AI and digital marketing, making them invaluable assets to your organization.
FAQs
How long is the training program? Our training programs are flexible and can be customized to fit your team’s schedule and needs, typically ranging from a few days to several weeks.
Do I need any prior knowledge of AI? No prior knowledge is required. Our training meets you where you are at in your AI journey — we can start with the fundamentals and progress to advanced topics, or start at a more advanced level, depending on your specific needs.
Is the training advanced and technical? How practical is it? The training is very practical. Many online courses bore you with way too much information about machine learning, AI models, and so on. You don't need to know the underlying mechanics to become proficient in AI — at least not at the outset — what you need to succeed is the right mindset and an understanding of the various options out there.
Can the training be customized for our specific needs? Absolutely. We tailor our training to address the unique challenges and goals of your marketing team.
What kind of support do you offer post-training? We provide ongoing support, including access to resources, follow-up sessions, and continuous updates on the latest AI trends and tools. We even offer fractional marketing services to help you support your new AI-driven workflow and efforts, as needed.
In More Detail: Generative AI Marketing Training
The Role of Generative AI in Marketing
Generative AI is revolutionizing the marketing landscape by enabling the creation of highly personalized content at scale. Unlike traditional AI, generative AI can produce new, unique content rather than just analyzing existing data.
How does generative AI enhance content marketing?
Generative AI tools like ChatGPT can help in creating engaging blog posts, social media updates, and email marketing campaigns tailored to specific audience segments. This AI-powered approach ensures that content is relevant and timely, increasing engagement and conversion rates.
Discovering AI-Powered Marketing Strategies
AI marketing training goes beyond just understanding AI tools. It involves discovering innovative strategies to integrate AI into your existing marketing efforts.
What are some AI-powered strategies I can learn?
See the course modules above. We can also train on leveraging AI for predictive analytics, which helps in forecasting market trends and consumer behavior, but this is not part of our default training modules.
Understanding Generative AI and Its Applications
Generative AI uses algorithms to create new content, which can be a game-changer in marketing.
What are the key applications of generative AI in marketing?
Applications include generating unique ad copy, creating dynamic email marketing content, and developing interactive chatbots for customer service. Generative AI can also aid in content creation for social media marketing, providing fresh ideas and concepts.
Optimizing Marketing Campaigns with AI
AI can significantly enhance the efficiency and effectiveness of marketing campaigns.
How does AI optimize marketing campaigns?
AI can analyze large datasets to identify patterns and trends, enabling more accurate targeting and personalization. This optimization leads to higher engagement rates and better ROI. AI tools can also automate repetitive tasks, freeing up time for more strategic activities.
Leveraging ChatGPT for Content Creation
ChatGPT, a leading generative AI tool, is transforming how marketers create content.
How can ChatGPT be used in marketing?
ChatGPT can generate high-quality blog posts, social media updates, and email marketing content quickly and efficiently. It can also assist in developing interactive chatbots that enhance customer experience by providing real-time support and personalized interactions.
The Impact of AI on Social Media Marketing
AI is changing the way businesses approach social media marketing, making it more data-driven and effective.
What are the benefits of using AI in social media marketing?
AI can analyze social media trends and user behavior to create highly targeted campaigns. It can also automate content scheduling and engagement, ensuring that posts are published at optimal times and responses are timely and relevant.
Real-Time Decision Making with AI
AI enables real-time decision-making, which is crucial in today's fast-paced marketing environment.
How does AI facilitate real-time decision making?
AI can process and analyze data in real-time, providing marketers with actionable insights that can be used to adjust campaigns on the fly. This agility ensures that marketing efforts are always aligned with the latest trends and consumer behaviors.
Predictive Analytics in AI Marketing
Predictive analytics is one of the most powerful applications of AI in marketing, but also one of the most complicated. It is generally recommended to get a strong foundation in generative AI basics before delving into predictive analytics.
What is predictive analytics, and how is it used in marketing?
Predictive analytics uses AI to forecast future trends based on historical data. This can help marketers anticipate customer needs, optimize marketing campaigns, and allocate resources more effectively. It’s particularly useful in e-commerce and email marketing, where predicting customer behavior can lead to more personalized and effective campaigns.
AI Marketing Training for Entrepreneurs
Entrepreneurs can significantly benefit from AI marketing training, which equips them with the skills to leverage AI for business growth.
Why should entrepreneurs invest in AI marketing training?
AI marketing training can help entrepreneurs understand how to use AI to enhance their marketing efforts, improve decision-making, and gain a competitive edge, all while doing more with less time and money. By learning to use AI tools effectively, entrepreneurs can drive growth and innovation in their businesses at a larger scale while employing fewer financial resources.
