Digital Marketing Services for Procurement Partners
Strategic foundation, content strategy, and SEO services for medical SAAS company
About the Company
Procurement Partners is a Software as a Service provider that provides procure-to-pay platforms that automate the purchasing, inventory management, invoicing, and payments of medical and other supplies used in the service of patients and residents. Unlike traditional purchasing practices, which include e-commerce sites, buying over the phone, and manually handling invoices and associated payments, Procurement Partners’ platforms provide a combination of control over the sourcing of supplies, streamlined purchasing, inventory visibility, and automated invoice management and payment.
This marketing services project for Procurement Partners included an initial discovery phase and a comprehensive messaging matrix aligned to detailed customer personas. This work was iterated and integrated into a larger content strategy and calendar outlining key pillar pages, topic clusters, and key optimizations. A detailed SEO, site security, and keyword audit with a content report and breakdown of page strengths and opportunities supported all this. Biweekly meetings led by CXL included a progress check, project management, and collaborative ideation on ongoing tasks with a roadmap of work to be completed moving forward.