B2B Growth Marketing Agency
Unlock Your Company's Potential with Proven Growth Strategies
Are Your B2B Marketing Efforts Falling Short?
Many B2B companies struggle to see tangible results from their marketing efforts. You may be investing in digital marketing, but are you generating quality leads? Is your SEO strategy driving traffic but not conversions? This disconnect can be frustrating and costly, especially for startups and established B2B businesses aiming for rapid business growth.
Imagine investing heavily in marketing campaigns only to find the output is not aligning with your business goals:
- Ineffective lead generation
- Poor conversion rates
- Lack of actionable insights from marketing efforts
This can stall your company's growth, impacting sales cycles and revenue growth.
Reliable and Recognized
"We hit deadlines and came in under budget. Website visits have increased 40% since our launch in December and our conversion rates have tripled!"
...we continue to rely on O8 for their professionalism, expertise and long-term support. They are a valued partner and, in our view, an extension of our marketing team.
Your knowledge, skill, and flexibility are amazing. You are truly an extension of our marketing team, allowing us to do so much more than we could on our own. We love working with you and look forward to doing so for years to come.
Your B2B Growth Marketing Team
Portfolio
Our Growth Marketing Framework
At O8, we use a repeatable process and roadmap for growth marketing. We employ various tactics to align, engage, convert, grow, and scale your business.
- Align: We start with your brand story. Defining your company’s origin, mission, and values evokes emotion from your audience and builds trust. Next, we develop personas based on your ideal customers to ensure your messaging speaks to their pain points. Then, we identify key performance metrics (KPIs) to track and measure the success of your marketing campaigns.
- Engage: During this stage, we develop lead magnets to engage your customers and create opportunities for connection. We also produce compelling content that answers customer questions, displays your brand’s authority, and generates organic traffic. In addition, we optimize the user experience (UX) by reducing friction in the buyer’s journey.
- Convert: In the converting phase, we use nurturing and automation to gather feedback and strengthen customer relationships. We also deploy conversion rate optimization (CRO) tactics to reveal which parts of your digital ecosystem need to change to increase return on investment (ROI). Plus, we analyze the bottom of the sales funnel to understand where prospects are dropping out so we can convert them instead.
- Grow: To expand your business, we create a growth platform with specific initiatives designed to increase revenue and profit. We execute these initiatives at every stage of the buyer’s journey and evaluate internal capabilities for handling new business. As we discover new areas of growth, your brand gets more exposure.
- Scale: When your brand is ready to scale, we initiate Digital Integrity Optimization (DIO™️). This framework—which includes CRO, web design, UX, search engine optimization (SEO), pay-per-click (PPC), and other traffic—prioritizes problems and opportunities by business impact. It’s this ongoing optimization that continues to increase your ROI.
Our Approach to Holistic Growth Marketing
Grow With DIO
13:1 average ROI
Investments in analytic solutions returned $13.01 for every dollar spent on average.
— Nucleus Research
4x conversion rates
Emotionally-focused website experiences convert 3 to 4 times better.
— André Morys, Conversion Expert
126% higher profits
Companies measuring web and marketing performance have a 126% profit improvement over competitors.
— McKinsey
50% more revenue
Organizations actively using available web and marketing data have 50% higher revenue growth.
— Dell Global Technology Index
How DIO Works
Works for both new and existing websites.
Step 1: Measure
Collect data. Generate innovative ideas.
- Heatmaps, gaze plots, preference tests, aesthetics report
- Paid ad and organic traffic review
- Competitor analysis
We measure what’s important to your users and analyze the data to redesign and re-engineer your digital marketing ecosystem for optimal success
Step 2: Test
Create your custom innovation plan. Ongoing testing.
- A clear, defined strategy
- Identification of key performance indicators (KPIs)
- Specific, actionable steps to achieve growth
- Ongoing testing
We collaboratively develop a data-backed, prioritized plan of action to improve your KPIs. Then, we test our ideas and gather measurable proof of positive outcomes.
Step 3: Build
Boost ROI through continuous improvement.
- Implementation of identified improvement opportunities
- Content and messaging optimizations
- Monitoring
- Reporting
Incremental improvements can save you from exponential losses. We continuously monitor and improve based on our findings, then report back to you so you can watch your ROI grow.
Unleash Your B2B Growth Potential
A Growth Marketing Agency Built for Your Ambition
Tired of stagnant business growth?
Feeling like your marketing efforts are stuck in a loop? You're not alone. In today's competitive B2B landscape, simply "doing marketing" isn't enough. You need growth marketing – a data-driven, results-oriented approach that fuels sustainable, exponential expansion.
At O8, we're not just marketing experts, we're growth partners. We don't believe in cookie-cutter solutions; we craft tailored strategies that unlock your unique B2B potential.
Our impact goes beyond numbers
- Increased brand awareness and market leadership.
- Boosted lead generation and qualified pipeline.
- Enhanced customer engagement and loyalty.
- Improved conversion rates and revenue growth.
- A data-driven culture that empowers your marketing team.
Here's how we help you scale
1. Data-Driven Insights: We go beyond vanity metrics and dig deep into your business data to understand your customers, their pain points, and their buying journey.
2. Multi-Channel Mastery: We don't put all our eggs in one basket. We leverage a diverse mix of marketing channels to reach your target audience where they are.
3. Conversion Optimization: Every click, every interaction matters. We obsess over streamlining your funnel and removing friction points to convert leads into loyal customers.
4. Continuous Experimentation: We continuously test and refine your strategy based on real-time data, ensuring your campaigns stay ahead of the curve.
5. Measurable Results: Transparent reporting and clear KPIs track your progress and demonstrate the tangible impact of our work.
Your Partner in Data-Driven B2B Growth Marketing
- Tailored B2B Marketing Strategies: At O8, we are not just a marketing agency; we are your partner in defining and executing a marketing strategy that is aligned with your growth goals. Our full-service capabilities in digital marketing, from SEO to content marketing and PPC, ensure that every aspect of your marketing is optimized for the best possible performance.
- Precision Lead Generation: We focus on generating not just any leads, but qualified leads that are more likely to convert. Through targeted inbound marketing techniques and account-based marketing (ABM), we attract the right decision-makers to your brand, enhancing your customer acquisition efforts.
- Advanced SEO and Content Marketing: Boost your rankings and brand awareness with our search engine optimization and content creation services. Our content strategists develop a content strategy that communicates your brand's value proposition clearly to your target audience, driving both traffic and engagement.
- Performance Marketing and PPC: With an emphasis on measurable results, our performance marketing and PPC services are designed to maximize your visibility on platforms like Google and LinkedIn. We create optimized landing pages that convert, helping you achieve better ROI from your paid media efforts.
- Comprehensive Social Media Marketing: Expand your reach and influence with our social media marketing strategies. We manage your presence on platforms like LinkedIn, where B2B interactions are crucial, ensuring that your messaging resonates with the B2B community and drives engagement.
- Sales Enablement and CRM Integration: Our marketing solutions include sales enablement to ensure that the leads we generate are effectively converted into sales. By integrating marketing automation and CRM systems like HubSpot, we streamline your sales and marketing alignment, shortening sales cycles and improving conversion rates.
- Robust Analytics and Metrics: Transparency in performance is key to our services. We provide detailed analytics and metrics that demonstrate the effectiveness of your marketing campaigns, helping you make data-driven decisions that refine your strategies and enhance your marketing ROI.
