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B2B Web Design Agency

Drive Conversions with a High-Impact, Custom B2B Website Design.

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Your Ultimate Partner for High-Quality B2B Web Design

 

  • Is your current website failing to attract and retain visitors? 
  • Are you struggling to stand out in the digital landscape? 

Despite having a website, your online presence may still be falling short of expectations. You're not alone in this; many businesses face the same issue.

Your website should be your most powerful marketing tool, yet it often falls short in driving traffic and conversions. This can be frustrating and detrimental to your business growth. 

Why does this happen and how does it affect your business? Some common challenges include:

  • Low conversion rates due to a confusing user experience and lack of powerful messaging and content strategy.
  • Poor SEO rankings make it difficult for potential customers to find you online.
  • Outdated design and functionality that fail to impress or engage your target audience.
  • High bounce rates as visitors leave your site quickly, frustrated by slow load times or non-responsive design.
  • Limited functionality that doesn't meet your business needs or support your digital marketing efforts.

Why Brands Choose O8 for B2B Web Design Services

O8 has been a leader in data-driven B2B web design services for more than ten years, aiding businesses across various sectors in expanding their online presence.

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"We hit deadlines and came in under budget. Website visits have increased 40% since our launch in December and our conversion rates have tripled!"

Naomi McDonald
,
Chief of Marketing

Leila De la Fuente

The team at O8 has been instrumental in helping our company elevate our web user experience...

Leila De la Fuente
,
Senior Web Marketing Manager

Your Website Design Team

Seth headshot

Seth Viebrock

CEO and Marketing Engineer

Minneapolis, Minnesota

Alison LaPoint Krahn

Alison LaPoint Krahn

VP, Client Experience

Minneapolis, Minnesota

Karen headshot

Karen Pomazal

VP, Client Strategy + Marketing

Naperville, Illinois

Andy headshot

Andy Keith

VP, Digital Marketing

St. Louis Park, Minnesota

Becky headshot

Becky Inglis

Director, Project Management

Boise, Idaho

Patrick headshot

Patrick Hinchcliff

Development Lead

Denver, Colorado

sam-headshot

Sam Hollis

User Experience Lead

Delray Beach, Florida

Nate McBride headshot

Nate McBride

Content Director

Los Angeles, California

Barbara

Barbara Davis Haas

Graphic Designer

Mundelein, Illinois

Phil Cave

Phil Cave

Global CRO Expert

Stockbridge, England, United Kingdom

Ng Chin Kiong (CK)

CK Ng

Lead Architect

Penang, Malaysia

Don Power

Don Power

Content Strategist

Toronto, Ontario Canada

Beautiful, Highly-Functional Page Designs

Many creative agencies don't prioritize UX and usability, resulting in a design that looks pretty and makes marketers happy but doesn't actually produce optimal business results. We provide the antithesis.

Advanced Tools and Technology

O8 uses best practices in web design and advanced software tools to develop websites that stand out within your vertical.

Engagement Models That Make Sense for Large and Small Businesses

We identify and evaluate your business's fundamental digital needs, and offer flexible engagement models to power your design and digital marketing initiatives.

Full-Service Web Design

Simply modernize your website or engage us for a redesign that redefines the way that users see and interact with your business online.

Our B2B Website Design Process

We use high-end technology to audit your website and pinpoint the areas of weakness where even the most minimal change can significantly impact results. This repeatable 3 phase approach includes the following: 

The Discovery Phase

  1. Our team investigates how your new website should look and function.
  2. We perform an in-depth analysis of your competition.
  3. By examining what your competitors are doing and what's working for them, we determine how to do it better with your web pages.
  4. We define your content strategy goals and the overall UX design of the site.
  5. By learning how users interact with your site through mouse movement recordings and click heat maps, we discover where your site falls short.
  6. This insight gives us a clearer picture of how your website communicates with your audience.

The Design Phase

  1. With basic wireframes and storyboard-style planning, we create detailed mockups so you know what to expect.
  2. Our marketing team members work with you to define (and refine) the user personas that your site will target. 
  3. Using key demographic research and a holistic design approach, we develop an intelligent web design that prioritizes accessibility and ease of use.
  4. Using a style guide and brand preferences, we achieve consistency on every page.
  5. We do extensive testing and QA to guarantee the design achieves your goals.

The Development Phase

  1. We use agile development methodologies to meet your project milestones.
  2. You can explore a fully functional draft version of your website so you see what your audience sees before we deploy.
  3. We review every aspect of your website to ensure it meets standards for quality, functionality, and brand cohesion. 
  4. Once we hand off the finished project to your team, you don't have to worry about losing your support with O8.
  5. We remain ready to help with further optimizations, website development, and support.

Benefits of Choosing Us as a B2B Web Design Agency

Your business goals require user-friendly and professional web design to stand out among competitors and drive the engagements that will impact your bottom line. That's exactly what you get with O8.


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Our Full Portfolio

How to Choose the Best B2B Website Design Agency

Selecting the right web design agency is crucial for your business success. Here are some key factors to consider when finding a web designer::

Experience and Portfolio

Look for a B2B website design agency with a diverse portfolio and proven track record. Check for case studies that demonstrate their ability to deliver high-quality, custom websites. The website design company website should also showcase successful projects in various industries. If you are a startup or non-profit, you may wish to seek out specific expertise in those niches.

Understanding Your Business Needs

A top-notch B2B web design company will take the time to understand your specific needs and goals. Whether you need a website redesign, mobile app development, or SEO services, they should offer tailored solutions that align with your objectives.

Comprehensive Services

The best web design companies provide a range of services beyond just web development. Ensure they offer digital marketing services, such as email marketing, content marketing, and lead generation, to help you achieve a cohesive online presence.

Technical Expertise

Make sure the web design firm has a strong technical foundation. They should be proficient in HTML, backend development, and using content management systems. Their development team should be capable of creating responsive websites with excellent UI/UX design and even UX testing.

Customization and Flexibility

Avoid agencies that rely heavily on templates. The best web design companies create custom websites that reflect your brand identity and meet your unique requirements. They should be flexible and adaptable to your evolving needs. However, if budget is a concern, a template can be a perfectly good solution. It all depends on the business.

SEO and Marketing Integration

Aside from website design services, a web design agency should also integrate SEO services and digital marketing into their projects to significantly boost their clients' online visibility. Look for agencies that understand the importance of SEO, landing pages, and overall digital strategy.

Client Testimonials and Reviews

Research client testimonials and reviews to gauge the agency's reputation. Positive feedback from clients indicates a reliable and professional web design firm. You may wish to seek out or ask the agency for specific testimonials or reviews from your particular industry or niche, such as healthcare, SaaS, non-profit, etc.

Communication and Collaboration

Effective communication is key to a successful B2B web design project. Choose an agency that values transparency, keeps you updated on progress, and involves you in decision-making processes.

Cost and Value

While pricing is an important consideration, it shouldn't be the sole factor. Focus on the value the web design agency offers. Investing in a high-quality, custom website can provide significant returns in terms of user engagement and lead generation.

Geographic Reach

Consider whether you prefer working with a local agency or one with a broader geographic reach. Agencies in major hubs like Minneapolis, New York, or Los Angeles might offer more diverse expertise and a wider range of services, although location is less and less a factor in today's remote world and distributed work environment.

By considering these factors, you can make an informed decision and choose the best web design company to elevate your online presence and drive business growth.