Lead Generation Campaigns for VITAL WorkLife
Lead Generation and Data Visualization
About the Company
VITAL WorkLife is the leading mental health and well-being expert for healthcare organizations and their workforce. We’ve focused on healthcare since 2007, and today our innovative solutions are leading the way in helping physicians, nurses and entire care teams address professional burnout, life challenges and barriers to seeking help.
VITAL WorkLife came to O8 wanting to drive qualified leads (specific buyers within large health systems) through paid search and social campaigns, specifically Google Ads and LinkedIn, with HubSpot as the CRM/marketing back-end. The company had done some earlier experimentation with these channels, but conversions were not defined, so no contacts or revenue were attributed in HubSpot, though ad clicks and other metrics were tracked.