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Holistic Marketing Agency

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Simplifying the Complex World of Marketing

Are your marketing strategies scattered across multiple channels, causing inconsistent messaging and diluted brand impact? 

Many companies struggle with disjointed marketing activities that lead to a lack of ROI and a weak brand image.

When your marketing efforts are fragmented, you face multiple challenges that can hinder your growth and customer satisfaction, such as the following:

  • Inconsistent brand message across different marketing channels.
  • Disconnected marketing initiatives across social media, email marketing, direct marketing, and others.
  • Inefficient use of marketing resources and budget without a common goal.
  • Poor customer experience due to misaligned touch points and internal silos.
  • Difficulty in measuring return on investment and overall marketing effectiveness.
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Your Holistic Marketing Team

Seth headshot

Seth Viebrock

CEO and Marketing Engineer

Minneapolis, Minnesota

Alison LaPoint Krahn

Alison LaPoint Krahn

VP, Client Experience

Minneapolis, Minnesota

Karen headshot

Karen Pomazal

VP, Client Strategy + Marketing

Naperville, Illinois

Andy headshot

Andy Keith

VP, Digital Marketing

St. Louis Park, Minnesota

Becky headshot

Becky Inglis

Director, Project Management

Boise, Idaho

Patrick headshot

Patrick Hinchcliff

Development Lead

Denver, Colorado

Danielle Ruess-Saltz

Danielle Ruess-Saltz

Fractional CMO

Philadelphia, Pennsylvania

Tom Headrick headshot

Tom Hedrick

Director, Digital Strategy

Minneapolis, Minnesota

sam-headshot

Sam Hollis

User Experience Lead

Delray Beach, Florida

Nate McBride headshot

Nate McBride

Content Director

Los Angeles, California

Barbara

Barbara Davis Haas

Graphic Designer

Mundelein, Illinois

Phil Cave

Phil Cave

Global CRO Expert

Stockbridge, England, United Kingdom

Our Holistic Marketing Framework (DIOTM)

Maximize your marketing ROI with our Digital Integrity Optimization (DIO) framework, which delivers expertise and execution in SEO+, UX, and CRO.

Why DIO Matters
  • CRO: What good is more web traffic if it doesn't convert well?
  • SEO+: What good is a high-converting website with no traffic? 
  • UX: What good is a beautiful website that is confusing and unintuitive? 

You need all parts working together for effective digital marketing.

DIO Infographic
RevOps - Old World vs New World

Unlock Seamless Growth with Revenue Operations (RevOps)

Revenue Operations (RevOps) is designed to transform how your business drives growth by aligning marketing, sales, and customer service into one cohesive system. This integrated approach breaks down silos, ensuring that every department works towards common goals with consistent data and processes.

The Benefits of RevOps

  • Enhanced Collaboration: Foster better communication and teamwork across all revenue-generating departments.
  • Data-Driven Decisions: Utilize consistent, accurate data to make informed decisions that drive growth.
  • Streamlined Operations: Improve efficiency by standardizing processes and reducing redundancies.
  • Superior Customer Experience: Create a seamless journey for your customers from initial contact to post-sale support.
  • Increased Revenue: Optimize every stage of the revenue cycle to maximize growth and profitability.

RevOps is your key to unlocking a unified, efficient, and high-performing revenue engine. Transform your business operations and elevate your growth potential today.

Portfolio

Get Results with DIO

Other firms will specialize in one area of DIO such as SEO, often reusing cookie-cutter approaches and decimating your UX and conversions along the way.

We bring a fresh, holistic approach to the table, which helps prioritize efforts for business impact and quick-wins while protecting your marketing through testing and iteration, so that changes we make don't end up causing issues later.

13:1 average ROI

Investments in analytic solutions returned $13.01 for every dollar spent on average.
— Nucleus Research

4x conversion rates

Emotionally-focused website experiences convert 3 to 4 times better.
— André Morys, Conversion Expert

126% higher profits

Companies measuring web and marketing performance have a 126% profit improvement over competitors.
— McKinsey

50% more revenue

Organizations actively using available web and marketing data have 50% higher revenue growth.
— Dell Global Technology Index

How DIO Works

Step 1: Measure

Collect data. Generate innovative ideas.

  • Heatmaps, gaze plots, preference tests, aesthetics report
  • Paid ad and organic traffic review
  • Competitor analysis

We measure what’s important to your users and analyze the data to redesign and re-engineer your digital marketing ecosystem for optimal success

Step 2: Test

Create your custom innovation plan. Ongoing testing.

  • A clear, defined strategy
  • Identification of key performance indicators (KPIs)
  • Specific, actionable steps to achieve growth
  • Ongoing testing

We collaboratively develop a data-backed, prioritized plan of action to improve your KPIs. Then, we test our ideas and gather measurable proof of positive outcomes.

 

Step 3: Build

Boost ROI through continuous improvement. 

  • Implementation of identified improvement opportunities
  • Content and messaging optimizations
  • Monitoring
  • Reporting

Incremental improvements can save you from exponential losses. We continuously monitor and improve based on our findings, then report back to you so you can watch your ROI grow.

Additional Holistic Marketing Services

  • Content Marketing: Crafting engaging, data-driven content to boost your SEO and audience engagement.
  • Website Design: Innovative, data-driven designs that captivate and engage your Minnesota audience.
  • Search Engine Optimization: Enhance your visibility and rankings with expert data-driven SEO strategies.
  • Pay-per-click Advertising: Drive immediate traffic and results with targeted, data-driven PPC campaigns.
  • User Experience: Create stunning, functional marketing experiences for your business needs, backed by a data-driven process.
  • Inbound Marketing: Attract customers through content marketing, SEO, and other data-driven strategies.
  • Marketing Team Support: Collaborate with experienced data-driven marketers on a fractional basis to refine and execute strategies.
  • Copywriting Services: Engaging and SEO-optimized data-driven copy that boosts your web presence.
  • Digital Marketing Services: Full-spectrum data-driven digital strategies that increase visibility and leads.
  • Social Media Marketing: Engage and grow your audience through strategic content and campaigns on all major platforms.
  • Messaging: Developing clear and impactful messages that resonate with your target audience.
  • B2B Marketing Strategy: Creating detailed plans that align with your business goals and market dynamics.
  • Content Creation: Crafting high-quality content tailored to engage and inform your target audience.
  • Healthcare: Specializing in B2B marketing strategies tailored to the healthcare industry's unique needs.
  • Conversion Rate Optimization (CRO): Focused efforts on optimizing all aspects of your funnel to improve conversion rates.
  • Growth Marketing: Implementing strategies designed to scale your business effectively and sustainably.
  • Marketing Automation: Using advanced tools to automate and optimize your marketing processes.

Understanding Holistic Marketing

Understanding The Benefits of Holistic Marketing

Holistic marketing goes beyond traditional marketing approaches by integrating all aspects of marketing into a cohesive and unified strategy. This approach ensures that every component of your marketing efforts works together harmoniously, creating a powerful synergy that drives your business forward. Here, we explore some of the lesser-known yet highly impactful benefits of adopting a holistic marketing strategy. From internal marketing and customer journey mapping to performance marketing and socially responsible practices, discover how a holistic approach can transform your marketing efforts and elevate your brand.

The importance of internal marketing

Internal marketing is a crucial component of the holistic marketing concept. It ensures that all internal customers, such as employees, are engaged and aligned with the company's marketing philosophy and goals. This alignment fosters a consistent brand message and enhances the overall customer journey by ensuring that everyone in the organization is working towards the same objectives.

Understanding the components of holistic marketing

Holistic marketing integrates various components such as internal marketing, relationship marketing, performance marketing, and socially responsible marketing. By combining these elements, companies can create a seamless brand experience that resonates with customers and meets their diverse needs. This approach not only improves brand awareness but also enhances long-term relationships with customers.

Mapping the customer journey for better engagement

A well-mapped customer journey is essential for delivering a consistent and engaging brand experience. By understanding the different touchpoints and interactions a customer has with your brand, you can optimize each stage of the journey to improve customer satisfaction and retention. This holistic approach ensures that every interaction reinforces your brand message and contributes to overall customer well-being.

An example of holistic marketing in action

A great example of holistic marketing is Apple's strategy. Apple integrates product development, market research, and internal marketing to create a cohesive brand experience. Every aspect of their marketing, from product design to customer service, is aligned with their brand philosophy, ensuring a seamless experience for customers and building strong brand loyalty.

The holistic marketing concept explained

The holistic marketing concept focuses on creating synergy across all marketing activities. This approach ensures that every aspect of your marketing strategy, from market research to customer engagement, works together to achieve common goals. By fostering collaboration and integration, holistic marketing enhances brand experience and drives sustainable growth.

Enhancing performance marketing through synergy

Synergy in performance marketing can significantly boost your marketing efforts. By aligning various marketing activities, such as SEO, social media, and email marketing, you can create a more powerful and effective strategy. This integrated approach ensures that your marketing efforts complement each other, leading to better results and higher ROI.

Embracing socially responsible marketing

Socially responsible marketing is an integral part of the holistic marketing philosophy. By incorporating socially responsible practices, companies can enhance their brand image and build stronger connections with their customers. This approach not only benefits society but also improves customer loyalty and retention, contributing to long-term success.

The benefits of holistic marketing

The benefits of holistic marketing are numerous. By integrating all components of marketing, companies can create a consistent brand message, enhance customer satisfaction, and build long-term relationships. This approach also improves the efficiency of marketing efforts, leading to better performance and higher ROI. Overall, holistic marketing ensures that every aspect of your marketing strategy works together to achieve your business goals.

Building long-term relationships through holistic marketing

Holistic marketing focuses on building long-term relationships with customers. By ensuring that all marketing activities are aligned and customer-centric, companies can enhance customer loyalty and retention. This approach not only strengthens customer relationships but also drives sustainable growth and improves overall business performance.

Leveraging market research for better marketing strategies

Market research is a fundamental component of holistic marketing. By understanding market trends, customer needs, and competitive landscape, companies can develop more effective marketing strategies. This data-driven approach ensures that your marketing efforts are targeted and relevant, leading to better engagement and higher conversions.

Integrating product development with holistic marketing

Integrating product development with holistic marketing ensures that your products meet market needs and align with your brand message. This approach enhances the overall brand experience and ensures that every product launch is supported by a comprehensive marketing strategy. By aligning product development with marketing efforts, companies can create more impactful and successful products.

Enhancing well-being through holistic marketing

Holistic marketing not only focuses on business goals but also on the well-being of customers and society. By incorporating socially responsible practices and ensuring that marketing efforts are aligned with customer needs, companies can create a positive impact. This approach enhances customer satisfaction and builds a strong, positive brand image.

By understanding and implementing these components of holistic marketing, companies can create a more effective and cohesive marketing strategy that drives growth and enhances customer relationships.