Our Holistic Approach
Turn fragmented marketing and sales tactics into a holistic AI-enabled revenue engine
Making Fragmented Marketing Whole Again
How we help you put the pieces back together
- Connect the dots with RevOps. Connecting marketing, sales, and service has never been more important or more possible. The tools are out there, and we wield them wisely to spark growth.
- Fix fragmented digital marketing. The days are gone when you could get away with hiring an SEO agency, a PPC agency, a web design agency...and none of them would communicate, creating a web of "vendor spaghetti" which always ended in a huge, expensive, ineffective mess. We consolidate this expertise under one roof, and you'll be better off for it.
- Fill gaps in expertise with a fractional marketing team. Your account manager brings in subject matter experts in all areas of marketing, sales, and technology — whether it's a back-end web developer, a CRM automation specialist, a GTM strategist, or a web designer.
- Get a holistic growth strategy. Our repeatable process helps bring you results. At the same time, we're nimble and flexible, creating a customized strategy for your unique needs.
Connect The Dots With RevOps
Sales, marketing, and customer experience are the pillars of growth—and when they’re in sync and not fragmented, the results are undeniable. That’s where Revenue Operations (RevOps) comes in. It’s all about creating a seamless, cohesive system that brings these critical functions together.
Why RevOps Matters
- Stronger Collaboration: RevOps eliminates miscommunication and fosters true partnership between sales, marketing, and customer success.
- Smarter Decisions: Unified, accurate data gives every team the insights they need to focus on what drives growth.
- Simpler Processes: Standardized workflows keep things efficient and reduce bottlenecks.
- Better Customer Experience: From the first touchpoint to ongoing support, create a smooth, connected journey that delights your customers.
- More Revenue: When everything runs like a well-oiled machine, you unlock your full growth potential.
Think of RevOps as the glue that holds your revenue-generating efforts together, enabling your teams to deliver results while creating outstanding customer experiences. It’s not just an operational shift—it’s a growth accelerator. Ready to align, streamline, and grow? Let’s get started.
By breaking down silos and aligning teams around shared goals, RevOps ensures your entire organization is rowing in the same direction with the same data and processes.
Fix Fragmented Digital Marketing
All of these components (SEO+, CRO, UX) must work together for effective, holistic digital marketing.
Maximize your digital marketing ROI with our Digital Integrity Optimization™ (DIO) framework.
Get holistic expertise in CRO, UX, and "SEO+" (organic, paid, and earned traffic).
Why DIO Matters
- CRO: What good is more web traffic if it doesn't convert well?
- SEO+: What good is a high-converting website with no traffic?
- UX: How can you increase conversions when the basics are broken?
Fill Gaps With Our Fractional Marketing Team
Your on-demand growth team, closing expertise gaps and fixing revenue leakage.
- Fill multiple roles and job functions on a part-time, as-needed basis (hourly)
- Reduce marketing costs and FTE overhead
- Fractional CMO included
Our Holistic Growth Strategy Framework
Reliable and Recognized
Your knowledge, skill, and flexibility are amazing. You are truly an extension of our marketing team, allowing us to do so much more than we could on our own. We love working with you and look forward to doing so for years to come.
...we continue to rely on O8 for their professionalism, expertise and long-term support. They are a valued partner and, in our view, an extension of our marketing team.
Embrace a Holistic Marketing Strategy
Imagine a world where your marketing activities are perfectly aligned, delivering a seamless experience to your target audience. Our holistic marketing approach offers:
- Integrated marketing campaigns that harmonize social media, digital marketing, and public relations.
- A customer-centric strategy that ensures consistent messaging and enhances customer relationships.
- Optimization of all marketing efforts to improve performance and drive higher conversions.
- Stronger brand building through relationship marketing and societal marketing principles.
- Long-term partnerships and collaboration across all stakeholders to achieve common goals.
Portfolio
Additional Holistic Marketing Services
- Content Marketing: Crafting engaging, data-driven content to boost your SEO and audience engagement.
- Website Design: Innovative, data-driven designs that captivate and engage your Minnesota audience.
- Search Engine Optimization: Enhance your visibility and rankings with expert data-driven SEO strategies.
- Pay-per-click Advertising: Drive immediate traffic and results with targeted, data-driven PPC campaigns.
- User Experience: Create stunning, functional marketing experiences for your business needs, backed by a data-driven process.
- Inbound Marketing: Attract customers through content marketing, SEO, and other data-driven strategies.
- Marketing Team Support: Collaborate with experienced data-driven marketers on a fractional basis to refine and execute strategies.
- Copywriting Services: Engaging and SEO-optimized data-driven copy that boosts your web presence.
- Digital Marketing Services: Full-spectrum data-driven digital strategies that increase visibility and leads.
- Social Media Marketing: Engage and grow your audience through strategic content and campaigns on all major platforms.
- Messaging: Developing clear and impactful messages that resonate with your target audience.
- B2B Marketing Strategy: Creating detailed plans that align with your business goals and market dynamics.
- Content Creation: Crafting high-quality content tailored to engage and inform your target audience.
- Healthcare: Specializing in B2B marketing strategies tailored to the healthcare industry's unique needs.
- Conversion Rate Optimization (CRO): Focused efforts on optimizing all aspects of your funnel to improve conversion rates.
- Growth Marketing: Implementing strategies designed to scale your business effectively and sustainably.
- Marketing Automation: Using advanced tools to automate and optimize your marketing processes.
Understanding Holistic Marketing
We harmonize outbound and inbound marketing, content strategy and SEO, digital PR, and more into one cohesive campaign. This integrated approach amplifies your reach, ensures consistent messaging, and drives higher engagement and conversions.
We help align marketing, sales, and technology efforts to create a cohesive, streamlined strategy. This reduces friction and ensures all resources are used effectively, maximizing the impact of every campaign.
Our advanced toolset collects data from every touchpoint, allowing us to make agile, informed adjustments in real-time, using AI to derive key insights. This means your marketing budget is always being optimized for the best possible results.
Our approach is rooted in testing and innovation. We experiment, learn, and implement the best strategies, ensuring that your marketing efforts remain effective, competitive, and profitable over time.
We focus on the metrics that matter most to you, like ROI and conversion rates. With transparent reporting, you always know how your marketing efforts are performing and how they’re contributing to your revenue growth.
Without a common goal, marketing resources can be scattered and misaligned, leading to wasted efforts and budget.
Our holistic approach ensures that every marketing activity is strategically planned and aligned with your overarching business objectives, optimizing your resources for maximum impact and efficiency. This reduces wasted spend and focuses your budget on what truly drives results, increasing ROI.
Understanding The Benefits of Holistic Marketing
Holistic marketing goes beyond traditional marketing approaches by integrating all aspects of marketing into a cohesive and unified strategy. This approach ensures that every component of your marketing efforts works together harmoniously, creating a powerful synergy that drives your business forward. Here, we explore some of the lesser-known yet highly impactful benefits of adopting a holistic marketing strategy. From internal marketing and customer journey mapping to performance marketing and socially responsible practices, discover how a holistic approach can transform your marketing efforts and elevate your brand.
The importance of internal marketing
Internal marketing is a crucial component of the holistic marketing concept. It ensures that all internal customers, such as employees, are engaged and aligned with the company's marketing philosophy and goals. This alignment fosters a consistent brand message and enhances the overall customer journey by ensuring that everyone in the organization is working towards the same objectives.
Understanding the components of holistic marketing
Holistic marketing integrates various components such as internal marketing, relationship marketing, performance marketing, and socially responsible marketing. By combining these elements, companies can create a seamless brand experience that resonates with customers and meets their diverse needs. This approach not only improves brand awareness but also enhances long-term relationships with customers.
Mapping the customer journey for better engagement
A well-mapped customer journey is essential for delivering a consistent and engaging brand experience. By understanding the different touchpoints and interactions a customer has with your brand, you can optimize each stage of the journey to improve customer satisfaction and retention. This holistic approach ensures that every interaction reinforces your brand message and contributes to overall customer well-being.
An example of holistic marketing in action
A great example of holistic marketing is Apple's strategy. Apple integrates product development, market research, and internal marketing to create a cohesive brand experience. Every aspect of their marketing, from product design to customer service, is aligned with their brand philosophy, ensuring a seamless experience for customers and building strong brand loyalty.
The holistic marketing concept explained
The holistic marketing concept focuses on creating synergy across all marketing activities. This approach ensures that every aspect of your marketing strategy, from market research to customer engagement, works together to achieve common goals. By fostering collaboration and integration, holistic marketing enhances brand experience and drives sustainable growth.
Enhancing performance marketing through synergy
Synergy in performance marketing can significantly boost your marketing efforts. By aligning various marketing activities, such as SEO, social media, and email marketing, you can create a more powerful and effective strategy. This integrated approach ensures that your marketing efforts complement each other, leading to better results and higher ROI.
Embracing socially responsible marketing
Socially responsible marketing is an integral part of the holistic marketing philosophy. By incorporating socially responsible practices, companies can enhance their brand image and build stronger connections with their customers. This approach not only benefits society but also improves customer loyalty and retention, contributing to long-term success.
The benefits of holistic marketing
The benefits of holistic marketing are numerous. By integrating all components of marketing, companies can create a consistent brand message, enhance customer satisfaction, and build long-term relationships. This approach also improves the efficiency of marketing efforts, leading to better performance and higher ROI. Overall, holistic marketing ensures that every aspect of your marketing strategy works together to achieve your business goals.
Building long-term relationships through holistic marketing
Holistic marketing focuses on building long-term relationships with customers. By ensuring that all marketing activities are aligned and customer-centric, companies can enhance customer loyalty and retention. This approach not only strengthens customer relationships but also drives sustainable growth and improves overall business performance.
Leveraging market research for better marketing strategies
Market research is a fundamental component of holistic marketing. By understanding market trends, customer needs, and competitive landscape, companies can develop more effective marketing strategies. This data-driven approach ensures that your marketing efforts are targeted and relevant, leading to better engagement and higher conversions.
Integrating product development with holistic marketing
Integrating product development with holistic marketing ensures that your products meet market needs and align with your brand message. This approach enhances the overall brand experience and ensures that every product launch is supported by a comprehensive marketing strategy. By aligning product development with marketing efforts, companies can create more impactful and successful products.
Enhancing well-being through holistic marketing
Holistic marketing not only focuses on business goals but also on the well-being of customers and society. By incorporating socially responsible practices and ensuring that marketing efforts are aligned with customer needs, companies can create a positive impact. This approach enhances customer satisfaction and builds a strong, positive brand image.
By understanding and implementing these components of holistic marketing, companies can create a more effective and cohesive marketing strategy that drives growth and enhances customer relationships.
