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Go-To-Market Strategy Consulting 

Overcome market entry challenges and drive growth with holistic go-to-market strategy consulting services

Is your GTM strategy missing the mark?

Launching a new product, service or solution in a new market without a well-defined GTM strategy can lead to several critical issues: 

  • Stalled GTM flywheel: Lack of a cohesive and efficient GTM flywheel strategy hindering customer retention and scalable growth.
  • Poor market positioning: Entering a market without validated in-depth product discovery and market research. 
  • Incoherent branding and messaging: Failing to communicate a clear, cohesive brand story and value proposition aligned to target customer pain points. 
  • Overcomplicating the buyer journey: Difficulty navigating complex sales processes, leading to missed opportunities and prolonged sales cycles.
  • Inefficient use of metrics and KPIs: Lack of data-driven methodologies to optimize marketing efforts and achieve desired outcomes.

Reliable and Recognized

4.8
5.0
5.0
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Troy-Thibodeau o8 testimonial

Thank you. Everything around here seems to be hard ... but you just make it easy with all the work you put into the process. On point. So thank you.

Troy Thibodeau
,
CMO

Your GTM Team

Seth headshot

Seth Viebrock

CEO and Marketing Engineer

Minneapolis, Minnesota

Alison LaPoint Krahn

Alison LaPoint Krahn

VP, Client Experience

Minneapolis, Minnesota

Karen headshot

Karen Pomazal

VP, Client Strategy + Marketing

Naperville, Illinois

Andy headshot

Andy Keith

VP, Digital Marketing

St. Louis Park, Minnesota

Becky headshot

Becky Inglis

Director, Project Management

Boise, Idaho

Patrick headshot

Patrick Hinchcliff

Development Lead

Denver, Colorado

Danielle Ruess-Saltz

Danielle Ruess-Saltz

Fractional CMO

Philadelphia, Pennsylvania

Tom Headrick headshot

Tom Hedrick

Director, Digital Strategy

Minneapolis, Minnesota

sam-headshot

Sam Hollis

User Experience Lead

Delray Beach, Florida

Nate McBride headshot

Nate McBride

Content Director

Los Angeles, California

Barbara

Barbara Davis Haas

Graphic Designer

Mundelein, Illinois

Phil Cave

Phil Cave

Global CRO Expert

Stockbridge, England, United Kingdom

David Wargin

As our company works to deliver essential medical products and services to our customers, O8 has been a critical partner in our efforts to drive greater awareness and respond quickly to customer needs.

David Wargin
,
Manager
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Trusted By Big Names, Accessible To Smaller Organizations

Leila De la Fuente

Irreplaceable Partner for Our Business - The team at O8 has been instrumental in helping our company elevate our web user experience. From a website redesign to on-going customizations to CRO recommendations, we rely on this team to support us in managing a website that meets the various objectives of HelpSystems. Thanks for the hard work and killer guidance! Keep it coming.

Leila De la Fuente
,
Senior Web Marketing Manager
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Tailored Go-To-Market Consulting Services

Our go-to-market strategy consulting services provide a comprehensive roadmap to help meet the specific needs of startups to large B2B organizations. These services include: 

  • Market Entry and Discovery: Harness in-depth market research and strategic insights on customer needs to refine and ensure the best positioning and product-market fit with customer segments.
  • Customer Segmentation and Buyer Persona Development: Identify and target distinct customer segments using detailed buyer personas to tailor marketing and sales strategies effectively. 
  • Strategic Messaging and Value Proposition Framework: Use a compelling messaging framework and content strategy that resonates with your target audience to enhance campaigns and customer experiences across distribution channels.
  • Customer Journey Mapping: Elevate and optimize touchpoints along your customer journey from awareness to purchase and beyond, ensuring a seamless customer experience.
     
  • Performance Metrics and KPI Development: Implement comprehensive performance metrics and KPIs benchmarks to ensure your GTM strategy and marketing efforts are optimized for customer acquisition, retention, and overall profitability.
  • Sales Enablement and Alignment: Equip your marketing and sales team with the tools, content, and training needed to sell more effectively, ensuring alignment with the overall GTM strategy.
  • Digital Transformation Consulting: Integrate cutting-edge digital technologies into the GTM strategy to improve customer engagement, data collection, and overall operational efficiency.
  • Strategic Partnership and Alliance Building: Identify and secure key strategic partnerships and alliances that enhance your GTM strategy and accelerate market penetration.
     

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