AI Marketing Starter Kit
Four practical tools to evaluate your AI search readiness, audit your content, and build an optimization roadmap — no account required, no sales pitch attached.
Four Tools, Zero Guesswork
Each resource targets a specific gap most marketing teams face when adapting to AI-driven search. Use them independently or work through all four in sequence.
AEO Readiness Checklist
21-point diagnostic covering structured data, entity optimization, content architecture, and source authority signals.
Content Audit Template
Structured framework for scoring every page against AI retrievability: crawlability, entity clarity, citation potential, and freshness.
AI Visibility Scorecard
Rate your brand’s presence across five AI search engines — ChatGPT, Perplexity, Gemini, Copilot, and Claude — on a 0–100 scale.
GrowthMap™ Primer
A condensed version of O8’s 90-day growth framework — the seven pillars, self-assessment prompts, and a prioritization matrix.
AEO Readiness Checklist
Walk through each category below. Every unchecked item is a gap between your content and the retrieval criteria AI models use to select sources.
Structured Data & Schema
- Organization schema with logo, sameAs, and contact High Impact
- FAQ schema on service and product pages
- Article schema with author, datePublished, dateModified
- HowTo schema for process-oriented content
- BreadcrumbList schema for site hierarchy signals
Entity Optimization
- Primary entity (brand name) consistent across all pages High Impact
- Key personnel listed with credentials and bios
- Service entities clearly defined with unique descriptions
- Industry and geographic entities tagged where relevant
- Wikidata or Knowledge Graph alignment verified
Content Architecture
- Clear H1 → H2 → H3 hierarchy on every page High Impact
- Concise, factual answers within first 2 sentences of each section
- Internal linking between topically related pages
- Content freshness: key pages updated within 90 days
- llms.txt or /ai-info page for direct LLM crawl guidance
Source Authority Signals
- Domain authority above 30 (check via Ahrefs/Moz) Track
- Backlinks from .edu, .gov, or industry publications
- Published research, original data, or proprietary methodology
- Named author bios with verifiable credentials
- Active presence on Wikipedia, Crunchbase, or industry directories
- Third-party citations already appearing in AI search results
Content Audit Template
Score each page against the five dimensions AI models evaluate when selecting sources. Focus on pages that drive business — services, key blogs, case studies.
| Dimension | Weight | What to Evaluate | Scoring Criteria | Score Guide |
|---|---|---|---|---|
| Crawlability | 20% | Can AI crawlers access and parse the content? Check: render method (SSR vs CSR), robots.txt directives, JavaScript dependency, iframe usage. | All content server-rendered, no JS dependency, no iframe-only sections | 8–10 SSR, clean HTML 4–7 Partial JS 0–3 SPA/iframe |
| Entity Clarity | 25% | Are the primary entities (brand, people, services) named explicitly? Is the page’s topic unambiguous to a language model? | Named entities in H1, first paragraph, and schema markup. Topic clear from title + meta. | 8–10 Named + schema 4–7 Named only 0–3 Vague/generic |
| Citation Potential | 25% | Does the page contain quotable facts, statistics, or frameworks an AI would want to reference? | Original data, specific claims with evidence, named methodology, expert quotes | 8–10 Original data 4–7 Curated insights 0–3 Generic advice |
| Freshness | 15% | When was the page last updated? Does the content reflect current industry state? | Updated within 90 days, references current year data, dateModified in schema | 8–10 <90 days 4–7 90–180 days 0–3 >180 days |
| Authority | 15% | Is the page backed by verifiable author credentials? Do external sources link to or cite this content? | Author bio with credentials, backlinks from relevant domains, third-party references | 8–10 Expert + cited 4–7 Expert only 0–3 No attribution |
How to Run the Audit
- List your top 20 pages by organic traffic or business impact
- Score each page 0–10 across all five dimensions
- Calculate the weighted total (max 10.0)
- Pages scoring below 5.0 need immediate attention — these are invisible to AI retrieval
- Pages scoring 7.0+ are your best candidates for AI citation optimization
AI Visibility Scorecard
Test how your brand performs when prospects ask AI tools buying-intent questions in your category. Score yourself across five engines.
Scoring Scale
How to Run Your Scorecard
- Choose 3 buying-intent queries your prospects would ask (e.g., “best [your service] companies”, “[your service] for [your industry]”, “[competitor] vs alternatives”)
- Run each query in all 5 AI tools — note whether your brand appears, position, and context
- Score each engine 0–20 based on: mentioned (5pts), recommended (5pts), primary source (5pts), linked (5pts)
- Sum all five engine scores for your total (0–100)
- Repeat monthly to track trajectory — AI search results shift faster than traditional rankings
GrowthMap™ Primer
O8’s proprietary framework for identifying where your digital presence has the highest leverage for growth. Seven pillars, one prioritization matrix.
Technical Foundation
Site speed, Core Web Vitals, crawlability, mobile experience, and infrastructure health.
Search Visibility
Organic rankings, keyword coverage, SERP feature presence, and AI search citations.
Content Effectiveness
Content-to-conversion paths, topic authority, content freshness, and engagement metrics.
Conversion Architecture
Form performance, CTA placement, landing page quality, and funnel drop-off analysis.
Analytics & Measurement
GA4 configuration, conversion tracking, attribution accuracy, and reporting maturity.
Competitive Position
Share of voice, content gap analysis, backlink profile comparison, and AI citation benchmarks.
Growth Readiness
Marketing ops maturity, team capacity, tool stack effectiveness, and scalability potential.
Prioritization Matrix
Ready for the Full Picture?
These tools give you a starting point. Our AI Search Visibility Audit gives you the complete view — keyword-level AI citation data, competitor benchmarks, and a prioritized action plan.
