Don Power
Content Strategist
Don is an experienced content strategist and writer with 10+ years of experience managing and executing data-driven B2B content marketing campaigns on time, on budget, and spec. His focus and core strengths lie in crafting and executing lead-generating content strategies, translating complex ideas into easy-to-understand, syndicated content that converts, and employing A/B testing, experimentation, and analysis to optimize content performance while reporting on ROI.