Paid Media Strategy for Inogen Environmental Alliance
About the Company
Associated with Antea Group, Inogen Environmental Alliance is a global consulting firm dedicated to helping businesses operate in a sustainable manner. Inogen offers a wide range of eco-friendly services including waste management, environmental engineering, manufacturing facility optimization, and more.
For this project, O8 focused on the monitoring and optimization of Inogen’s paid media campaigns, which included the ongoing utilization of paid Google searches and keyword research and optimization. Additionally, we provided web support and maintenance for Inogen, which included adding newly requested features to the website, fixing technical issues, and increasing web security. Our goals were to expand Inogen’s target audience globally, help them approach larger international clients, and maximize their conversion rates.