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E-commerce & retail

Catalog, margin, and demand — read together.

Retail marketing decisions fail when catalog data, ad performance, and margin live in three systems nobody joins. The work here is connecting them, then finding the products and pages where demand exists and conversion or profitability does not.

Read-only by default. No pricing or spend changes without your approval.

Product demand vs. margin map Example output
Evidence connected
Example request“Which products are we spending most to sell — and are they the ones actually making us money?”
Product tiering Catalog ranked by demand, conversion, and contribution
Classified
Spend vs. margin Ad investment compared against real product profitability
Compared
Funnel leakage Where category, PDP, and checkout lose the sale
Flagged
Your analytics & feed
Human approval
No customer PII
Margin-aware Recommendations judged on contribution, not just revenue or ROAS
Catalog-level detail SKU and category granularity instead of account averages
No autonomous spend Budget, bid, and feed changes are previewed and approved
No customer PII Connections stay in catalog, analytics, and ad platforms
For retail teams

Catalog decisions with margin in the picture.

Six things retail teams ask us for once demand, ad spend, and profitability finally sit side by side.

Product performance tiering

Your catalog sorted into what earns more investment, what needs fixing, and what is quietly consuming budget — using demand, conversion, and margin together.

On demand

Product feed audit

Titles, attributes, images, and disapprovals reviewed at feed level, because most Shopping and PMax waste starts in the feed.

On demand

Category & PDP conversion review

Category pages, product detail pages, and checkout walked end to end for the friction losing sales you already paid to attract.

Included with your engagement

Spend reallocation modeling

Where budget is going against where contribution actually comes from, with the reallocation modeled before anything moves.

Done for you

Category demand & seasonality

Search demand by category and season so merchandising and campaign planning lead demand instead of chasing it.

On demand

AI shopping visibility

Whether assistants surface your products and brand when shoppers ask for the category, and what structured data is missing.

On demand

Each item is labeled by how you get it. On demand — bought as a single defined deliverable. Included with your engagement — already covered if we run your marketing. Done for you — we build it and operate it.

Guardrails

What we will not change without your approval.

No customer PII Order and customer records are not ingested. Connections stay at catalog and aggregate level.
No autonomous pricing or spend changes Price, bid, budget, and feed edits are previewed and approved by a named person.
No unverified product claims Compliance-sensitive product language is drafted with sources and held for your reviewer.

Bring one category. Check the numbers yourself.

Bring a live question. You get a scoped deliverable a specialist has reviewed — not a demo.