Reporting nobody believes is worse than no reporting.
GA4 was configured in a hurry, key events were named by three different people, and the number in the dashboard has never matched the number in the CRM. So every meeting starts by arguing about the data instead of deciding anything.
GA4, Google Search Console, Tag Manager, and Looker Studio. Read-only access first, always.
Make the numbers defensible.
Six things teams ask us for when the reporting exists but nobody trusts it.
GA4 measurement audit
Property settings, key events, filters, and tag firing checked end to end, with every broken or duplicated conversion named.
On demandTracking plan and event design
One documented naming convention and event schema, so a new page or campaign does not invent its own metrics.
On demandSearch Console analysis
Query, page, and intent-level performance pulled beyond the interface limits to find decay, cannibalization, and unclaimed demand.
Included with your engagementReporting and dashboard build
Looker Studio or your BI tool wired to the definitions above, so the same question returns the same answer every month.
Included with your engagementCRM and revenue reconciliation
Analytics, search, ad platform, and CRM data joined so marketing activity can be traced to pipeline rather than to sessions.
Done for youTag Manager and consent review
Container hygiene, duplicate tags, and consent-mode behavior checked against what you are legally required to honor.
On demandEach item is labeled by how you get it. On demand — bought as a single defined deliverable. Included with your engagement — already covered if we run your marketing. Done for you — we build it and operate it.
What we will not do with your measurement.
Start with an audit of what you already collect.
Buy one defined deliverable
One scoped audit or plan, delivered and reviewed.
Add it to your existing engagement
Ongoing measurement maintenance, search analysis, and reporting inside your retainer.
Built and operated for you
Designed, tested, documented, and run — or handed to your team.
Not sure which fits? The measurement audit tells you whether you have a data problem or a definition problem.
Book a scoping callThe rest of O8 Intelligence.
How the product works
The three access paths, what automation does, and what a specialist always owns.
See how it worksData & integrations
Which systems connect, what stays read-only, and how approvals work before anything is written.
See data connectionsThe rest of your stack
Drupal, WordPress, HubSpot, and the ad platforms your reporting has to reconcile with.
See the full pictureChecked by a person before it reaches a board deck.
Automation pulls the property configuration, tag firing, query data, and CRM records and finds where they disagree. An analyst decides which discrepancy matters and what the number should be.
See client resultsBring one number you do not trust.
Name the metric your team argues about. You get a traced explanation of why it is wrong and what it should be.
