Enrollment marketing across dozens of decentralized sites.
Program pages, a years-long recruitment funnel and many audiences, handled across dozens of department-owned sites.
Talk with an O8 specialist
Tell us what you need help with. We'll scope it with you.
Built for how universities really work.
Six things enrollment and marketing teams ask us for most — across sprawling program portfolios and departments that each own their pages. For hands-on support, see our higher ed digital marketing services.
Program demand & gap analysis
Which degrees and certificates have unmet search demand, by level and modality, so portfolio decisions rest on evidence rather than on which department lobbies hardest.
On demandProgram page audit at scale
Hundreds of department-owned pages reviewed for thin content, duplication, stale outcomes data, and missing conversion paths — with findings grouped by owner.
On demandInquiry & application path review
The RFI, visit, and apply paths walked end to end to find the drop-offs costing you inquiries you already paid for.
Included with your engagementMulti-audience message separation
Prospective student, parent, transfer, and adult learner messaging pulled apart so one page is not asked to do four jobs.
Included with your engagementPeer & competitor positioning
How comparable institutions present the same programs, and where your distinctive outcomes are being under-sold.
On demandAI search visibility for programs
Whether assistants recommend your programs when students ask for them by outcome, cost, or format — and what structural gaps prevent it.
On demandProgram demand
Search interest by program, degree level, and modality
Review status: Mapped.
Example output: Program demand & page health map.
Connection status: Evidence connected.
Example request: “Which of our programs have real search demand we are not capturing — and which pages are the bottleneck?”
Context: Your analytics · Human approval · No student records.
Page inventory health
Which program pages are thin, stale, or duplicated
Review status: Audited.
Inquiry drop-off
Where prospective students abandon the RFI path
Review status: Flagged.
Each item is labeled by how you get it. On demand — bought as a single defined deliverable. Included with your engagement — already covered if we run your marketing. Done for you — we build it and operate it.
Where we stop with student data.
Start with one program area. Connect more once it proves out.
Buy one defined deliverable
One scoped audit or brief, delivered and reviewed.
Try it freeAdd it to your existing engagement
Grounded in your analytics, your content, and the campaigns you are already running.
Book a scoping callBuilt and operated for you
Connections designed, tested, documented, and run — or handed to your team.
AI employee setupNot sure which fits? Start with one bounded deliverable and judge the output.
Book a scoping callThe rest of O8 Intelligence.
How the product works
The three access paths, what automation does, and what a specialist always owns.
See how it worksData & integrations
Which systems connect, what stays read-only, and how approvals work before anything is written.
See data connectionsOther industries
The same audit and demand mapping, tuned to how your sector buys and what its regulators allow.
Browse all industriesDiscovery, UX redesign and a full site migration for a biomedical research center — with an enhanced user experience and modernized design.
Read the case studyFaster, and still defensible.
Automation handles the page-by-page audit and demand mapping across a very large site. Higher-ed specialists own the judgment, set the priorities, and decide what gets recommended to each department.
See client resultsBring one program portfolio. See what comes back.
Bring a live question. You get a scoped deliverable a specialist has reviewed — not a demo.
