Ad accounts spend fastest where nobody is looking.
Budget drifts to whatever the platform finds easiest to deliver. Automated bidding optimizes toward whatever conversion you told it to, including one that was set up wrong. And the account structure still reflects a campaign someone launched in a hurry two agencies ago.
Google Ads, Meta, LinkedIn, and Microsoft Advertising. Read-only access first, always.
Find the waste before you raise the budget.
Six things paid media teams ask us for before they ask for more money.
Wasted spend analysis
Search terms, placements, audiences, and devices with spend and no return, quantified as a monthly figure you can act on.
On demandConversion tracking verification
Every conversion action the platform bids toward traced back to the tag, the form, and the CRM record it claims to represent.
On demandAccount structure review
Campaign, ad group, and audience overlap assessed against how the platform now delivers, including where automation makes structure irrelevant.
Included with your engagementCreative and message testing plan
What to test next, in what order, with enough volume per variant to produce an answer rather than a coin flip.
Included with your engagementCross-platform budget modeling
Where the next unit of budget earns more, modeled across platforms using reconciled data instead of each platform's own claims.
Done for youLanding page and post-click review
The page the ad actually lands on, walked for message match and conversion friction, because bidding cannot fix a bad destination.
On demandEach item is labeled by how you get it. On demand — bought as a single defined deliverable. Included with your engagement — already covered if we run your marketing. Done for you — we build it and operate it.
What we will not change in your ad accounts.
See the waste first. Decide about management after.
Buy one defined deliverable
One scoped audit or plan, delivered and reviewed.
Add it to your existing engagement
Ongoing campaign management, testing, and budget modeling inside your retainer.
Built and operated for you
Designed, tested, documented, and run — or handed to your team.
Not sure which fits? The waste analysis is bounded, and it usually pays for itself before you decide anything else.
Book a scoping callThe rest of O8 Intelligence.
How the product works
The three access paths, what automation does, and what a specialist always owns.
See how it worksData & integrations
Which systems connect, what stays read-only, and how approvals work before anything is written.
See data connectionsThe rest of your stack
Drupal, WordPress, HubSpot, and the analytics your ad reporting has to agree with.
See the full pictureThe algorithm optimizes. A person decides what it optimizes toward.
Automation handles the search-term sweeps, placement analysis, conversion tracing, and cross-platform reconciliation. A paid media specialist decides what to cut, what to test, and what to leave running.
See client resultsBring one ad account. We will show you the wasted spend.
Read-only access is enough. You get a quantified waste figure and a ranked fix list, not a management pitch.
