GA4

In 2005, the original Google Analytics, known as “Urchin,” launched. Since then, there have been three new iterations. Classic in 2008, Universal in 2013, and now the latest, GA4! The O8 team gets into the nitty-gritty of GA4 on this episode of Digital Marketing Team Huddle.

Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. View the video here.