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Content Marketing Services

Unleash year-long growth with content that attracts leads, dominates rankings, and leaves competitors in the dust.

Why Content Marketing Matters

You're investing time and resources into content creation, but it's not yielding the desired results. Your content isn't reaching your target audience, and your brand awareness remains stagnant. These are common issues, often resulting in or from:

  • Low engagement: Your content isn't resonating with your audience, leading to minimal interaction and feedback.
  • Poor SEO performance: Your content isn't optimized for search engines, resulting in low organic traffic.
  • Lack of a cohesive strategy: Without a solid content marketing strategy, your efforts are scattered and ineffective.
  • Insufficient lead generation: You're not seeing a significant increase in qualified leads from your content efforts.
  • Time and resource constraints: Managing content creation, SEO, and social media can be overwhelming without a dedicated team.

Reliable and Recognized

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I really appreciate that the team is proactive with our Content Marketers. Making recommendations to improve campaign performance and not being afraid to push back when a request/budget is not optimal.

Scott Pries
Leigh Anne Godfrey, VITAL WorkLife testimonial

Your knowledge, skill, and flexibility are amazing. You are truly an extension of our marketing team, allowing us to do so much more than we could on our own. We love working with you and look forward to doing so for years to come.

Leigh Anne Godfrey
Senior Marketing Manager

Your Content Marketing Services Team

Seth headshot

Seth Viebrock

CEO and Marketing Engineer

Minneapolis, Minnesota

Alison LaPoint Krahn

Alison LaPoint Krahn

VP, Client Experience

Minneapolis, Minnesota

Karen headshot

Karen Pomazal

VP, Client Strategy + Marketing

Naperville, Illinois

Andy headshot

Andy Keith

VP, Digital Marketing

St. Louis Park, Minnesota

Becky headshot

Becky Inglis

Director, Project Management

Boise, Idaho

Patrick headshot

Patrick Hinchcliff

Development Lead

Denver, Colorado

Danielle Ruess-Saltz

Danielle Ruess-Saltz

Fractional CMO

Philadelphia, Pennsylvania

Tom Headrick headshot

Tom Hedrick

Director, Digital Strategy

Minneapolis, Minnesota


Sam Hollis

User Experience Lead

Delray Beach, Florida

Nate McBride headshot

Nate McBride

Content Director

Los Angeles, California


Barbara Davis Haas

Graphic Designer

Mundelein, Illinois

Phil Cave

Phil Cave

Global CRO Expert

Stockbridge, England, United Kingdom

Content Marketing Portfolio

Know the ROI from content.

You need to know the exact number of leads, sales, or demo requests your website brings to keep stakeholders invested in content marketing. Our content strategies meet your customers,' stakeholders,' and brand's needs and report on the exact financial value of doing so.

Delegate your content to a team you trust.

Profitable content doesn't require you to spend editing, rewriting, and micromanaging your agency's writing. O8's strategy stage ensures we align with your needs. You'll have the peace of mind that we will meet your business goals with you having minimal involvement in the process.

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People Having Discussion

Ensure your content is crafted for the right audience.

We analyze your existing marketing campaigns and industry and talk to your customer-facing team to describe who we are talking to and selling to. We tailor every word, blog post, and marketing campaign to how they speak, behave, and think.

Overcome low rankings with SEO-focused content. 

We'll create new content and rewrite existing one so you are adding the most people possible to your sales funnel. Our team's efforts have led to hundreds of thousands of qualified visitors for clients in your industry.

Avoid visitors leaving your website without becoming a lead. 

We attract qualified visitors to buy from you, so prospects will likely fill out your forms, request a demo, and click on your retargeting ads.

What is good content marketing? It’s smart, captivating, optimized types of content paired with outreach efforts designed to help you achieve your business goals. It starts with a custom-tailored plan from O8’s world-class content strategists. It combines SEO, outreach, and great writing, so your prospects can find you online and become customers.

O8 will deliver content marketing services that draw potential customers to your site and convert them to grow your bottom line.

Your content plan will reflect your unique needs – content marketing campaignscopywritingsocial media, email marketing, white papers and more.

Considering thought leadership? From infographics to case studies, the right content can build a powerful inbound marketing machine.

Your marketing team will benefit from strategic SEO-focused content designed to boost your lead generation metrics.

Agile Content Marketing Services

Delivering high-quality, targeted content that drives real business results.

Discovery and Strategy Development

Our process begins with a thorough discovery phase to ensure your content marketing strategy is tailored to your unique needs:

  • KPIs (Key Performance Indicators): We identify the metrics that matter most to your business.
  • Competitive Analysis: We analyze your competitors to uncover opportunities.
  • Messaging: We craft compelling messages that resonate with your audience.
  • Road Map: We develop a detailed plan to guide your content marketing efforts.

High-Quality Content that Drives Engagement

High-quality content marketing goes beyond simply reaching people. Your target audience craves excellent content that resonates and engages. At O8, we understand this deeply because we measure everything—website traffic, conversions, bounce rates, and leads. Our iterative approach ensures not only the creation of great content but also the achievement of outstanding business results.

Whether you're publishing content for the first time or seeking a new content partner, O8’s strategists will guide you every step of the way.

Tailored Content for Your Audience

O8 brings your content vision to life with a variety of content types designed to engage your audience at every stage of the buyer's journey:

  • Website Content
  • Landing Pages
  • Blogs
  • Social Media 
  • Infographics
  • Video
  • Press Releases
  • PPC Campaigns
  • CTAs
  • Guest Posts

We tailor your content to match the buyer's journey:

  • Awareness: Searching for answers
  • Consideration: Researching products/services
  • Decision: Looking to become customers

Smart Content Boosted by SEO

O8's analytics-focused marketing formula boosted organic traffic on our website by more than 11,000 monthly visits—and it's still growing. Our strategists offer the same guidance and content production to elevate your company's online presence. Together, we develop a content strategy that achieves your goals:

  • Keyword Research: Using SEMrush and other innovative tools
  • Organic SEO: Enhancing your website's visibility in search engines
  • SEO Campaign Management: Covering both local and national strategies
  • CRO Enhancements: Improving conversion rates
  • Transparency: Configuring dashboards and providing real-time analytics
  • Iteration and Improvements: Continuously refining your strategy
  • Link Building Services (Add-On): Enhancing your site's authority and rankings

Choose O8 for content marketing services that deliver measurable growth and engage your target audience effectively.

How to Choose the Right Agency for Content Marketing Services

Choosing the right content marketing company is crucial to achieving your business goals and maximizing your marketing ROI. Here's how to make the best choice, using key considerations that align with your marketing needs:

1. Comprehensive Content Marketing Services

Look for a full-service content marketing agency that offers a wide range of services, including SEO, social media marketing, email marketing, and PPC campaigns. This ensures a holistic approach to your digital marketing strategy, covering all aspects from content creation to optimization.

2. Proven SEO and Content Marketing Strategy

A strong content marketing company will integrate search engine optimization (SEO) into every piece of content they create. This includes keyword research, on-page optimization, and SEO strategy to boost organic traffic and improve search engine rankings.

3. Expertise in Various Types of Content

The best content marketing agencies produce high-quality content in various formats, such as blogs, video content, podcasts, infographics, white papers, and interactive pieces. They should be adept at creating custom content tailored to your target audience at different stages of the buyer's journey.

4. Track Record and Case Studies

Examine case studies and testimonials to gauge the effectiveness of the content marketing company. Look for a proven track record in driving brand awareness, lead generation, and improved conversion rates through great content and well-executed marketing campaigns.

5. Skilled Content Marketing Team

Ensure the company has a dedicated content marketing team, including strategists, content writers, graphic designers, and SEO experts. This in-house team should work cohesively to deliver high-quality content that meets your business needs.

6. Focus on Quality Content and Thought Leadership

Choose a company that prioritizes quality content and thought leadership. This includes creating content that establishes your brand as an authority in your industry, thereby attracting potential customers and increasing brand loyalty.

7. Transparent Pricing and Detailed Metrics

Transparency in pricing and clear reporting on key metrics are essential. The company should provide detailed insights into website traffic, organic search performance, conversion rates, and other important metrics to measure the success of your content marketing efforts.

8. In-Depth Audits and Custom Content Plans

A good content marketing company will conduct in-depth audits of your existing content and digital marketing strategies. They should develop a custom content plan that aligns with your business goals and includes a content calendar to ensure consistent publishing.

9. Versatility in Marketing Solutions

Ensure the company offers a range of marketing solutions, from inbound marketing and PPC to social media management and email marketing. This versatility ensures they can adapt to your specific marketing needs and deliver comprehensive strategies.

10. Engagement with Innovative Formats

The right agency will leverage innovative content formats like interactive content, landing pages, and video content to engage your audience. This diverse approach helps attract and retain potential customers more effectively.

By considering these factors, you can choose a content marketing company that provides the best content marketing services tailored to your business needs, driving significant growth and achieving your marketing goals.

Content Marketing Services: Additional Considerations

Understanding Content Marketing Pricing

Pricing for content marketing services can vary widely based on the scope of work, the quality of content, and the specific services you require. Some companies may offer package deals that include content creation, SEO strategy, and social media management. Make sure to ask for detailed pricing information and compare it with your marketing budget and goals.

The Role of Search Engine Optimization in Content Marketing

Search engine optimization (SEO) is a critical component of any effective content marketing strategy. It involves optimizing your content to rank higher in search engine results, thereby increasing organic search traffic to your website. A good content marketing company will integrate SEO into every piece of content they create to ensure maximum visibility and impact.

Crafting the Best Content for Your Audience

Creating the best content involves understanding your target audience and their needs. This includes producing various content formats, such as blogs, videos, podcasts, and infographics, to engage different segments of your audience. A skilled content marketing team will tailor content to different stages of the buyer's journey, from awareness to decision-making.

In-Depth Content Marketing Strategy

An in-depth content marketing strategy goes beyond surface-level tactics. It includes thorough keyword research, competitive analysis, and continuous iteration based on performance metrics. The goal is to create a long-term plan that aligns with your business goals and adapts to changing market conditions.

FAQs About Content Marketing Services

What types of content formats should I use? Different content formats serve different purposes. Blogs are great for SEO and driving organic search traffic, while videos and podcasts can engage a broader audience and provide more in-depth information.

How often should I publish new content? The frequency of publishing new content depends on your audience and marketing goals. Regular updates can keep your audience engaged and improve your search engine rankings.

Can content marketing help with lead generation? Yes, content marketing can significantly improve lead generation by attracting potential customers to your website and nurturing them through informative and engaging content.

The Importance of a Dedicated Content Marketing Team

A dedicated content marketing team is essential for executing a successful content marketing strategy. This team should include SEO experts, content writers, graphic designers, and social media managers who can collaborate to produce high-quality content that meets your marketing needs.

The Value of an Effective SEO Strategy

An effective SEO strategy is crucial for maximizing the reach and impact of your content. This involves keyword research, on-page optimization, and ongoing monitoring and adjustments to improve search engine rankings and drive more organic traffic to your site.

Utilizing Podcasts in Content Marketing

Podcasts are an increasingly popular content format that can help you reach a wider audience. They are especially effective for building thought leadership and engaging with your audience on a deeper level. Including podcasts in your content marketing strategy can diversify your content offerings and provide valuable information in an easily digestible format.

By understanding these aspects of content marketing services, you can make more informed decisions and choose the right content marketing company to meet your business needs.