HelpSystems develops intuitive, easy-to-use software solutions for IT management and monitoring, cybersecurity, business intelligence, and document management. The software simplifies everyday operations to help save time and cut costs, and consultants offer professional services to guide successful project outcomes.
HelpSystems is always seeking to improve its website and business. We embarked on a Conversion Rate Optimization (CRO) analysis, gathering data from analytics, heat maps, and heuristic site walkthroughs. The main goal, of course, was to improve business-critical conversions.
Using a scrollmap (a kind of heatmap) we found that users were not scrolling down the homepage of HelpSystems.com. Notice the major drop-off in scrolling activity denoted by the fast red-to-blue dropoff on the gradient.
Further down the page was impressive client logos, constituting "social proof" – an important component in increasing trust, engagement, and key business goal attainment.
Simply moving the client logos further up on the homepage resulted in a 128% improvement in a core revenue driver – product trial downloads – which translates to thousands of dollars per year from a simple adjustment.
This took us a few minutes to spot, then two weeks to run a split test, bumping up logos for 50% of the traffic. In just two weeks and a few minutes of our time, HelpSystems dramatically changed its business.
The results of this experiment are shown below:
This is a simple but powerful example of how important and impactful conversion rate optimization (CRO) can be. Combining CRO with responsive web design will pay dividends for your company and website.