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SEO Research and Keyword Strategy for Tangent Materials

Tangent Materials direct-to-consumer sales see significant growth after partnering with O8

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Introducing the Story of Tangent Materials

Tangent Materials is a leading provider of high-quality sustainable materials for the construction industry. Their products are innovative, environmentally friendly, and cost-effective alternatives to traditional building materials. However, despite their reputation and the quality of products, Tangent was facing a major challenge - to increase visibility for partners and contracting businesses using their products. The company's online presence was limited, making it difficult for potential customers to find them and purchase their products.


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The Challenge

Tangent's main challenge was their SEO strategy. The company had limited online visibility, and their website was not ranking well on search engines. This made it difficult for potential customers to find their products online, which was a major problem since Tangent was relying heavily on direct-to-consumer sales through online retail platforms.

The Scope

To address this issue, O8 was brought on board to help Tangent improve their SEO strategy and online visibility. The scope of the project included a comprehensive audit of Tangent's existing SEO strategies and the development of a new SEO strategy tailored to the company's needs. The new strategy focused on optimizing the company's website and online content for search engines and direct-to-consumer sites.

Why Tangent Chose O8

Tangent chose O8 because of the company's expertise in SEO and proven track record of success. O8's team of experienced SEO specialists has a deep understanding of the latest SEO techniques and tools, and they have helped many companies improve their online visibility and drive more traffic to their websites.

How O8 Responded

O8 responded to Tangent's challenge by optimizing the company's content for search. The O8 team used various tools and techniques to identify gaps in keywords and phrases that potential customers were using to search for products. They then optimized the company's website and online content to include these keywords, making it easier for search engines to understand what the company was offering.

The Results

The results of the project were significant. After partnering with O8, Tangent's saw an increase in visibility and website leads. The company's website began ranking well on search engines, making it easier for potential customers to find their products online. This, in turn, helped Tangent increase its online visibility and drive more traffic to other website resources.


By partnering with O8, Tangent was able to overcome its major challenge - poor search visibility. The company's comprehensive SEO strategy and optimized content helped it improve its online visibility and drive more traffic to its website, leading to increased sales and growth.

Tangent Applications

"Great partnership and highly talented group at O8."

Brian Duffy
Marketing Director