Digital Marketing Support for Healthcare-Based SaaS and Growth-Stage Startup
About the Company
Mednition offers a machine learning-powered decision support solution for hospitals. It provides real-time analytics solutions to the healthcare community and brings together health data and machine learning to improve patient outcomes, lower risk, and reduce costs for healthcare providers. The company is dedicated to helping clinical and hospital operations leaders quickly and clearly see the impact of care decisions on individuals and populations and across healthcare systems.
Website: https://mednition.com/
Project Description
O8 is assisting Mednition with digital marketing support. Like many growing venture-backed startups, they have a lot of marketing needs and required fractional marketing support from O8’s full-service marketing team. Some of the key initiatives included:
- UX improvements
- Content strategy
- Sales enablement
- SEO
- Lead nurture strategy
- ABM support
- Trade show support
- Dimensional mailers
- Heatmapping and analytics
