Faisal Khan

I started in software engineering. Writing code, breaking stuff, fixing it again, and learning how things really work under the hood. But somewhere along the way, I realized it’s not the clean code that moves people. It’s the clarity, the story and the message. 

So I shifted or maybe expanded is the better word. From backend logic to front-end connection. These days, I live somewhere between the technical and the strategic.... strategizing, writing SEO-driven content, building full content systems, and making sure every page has a pulse and a purpose. 

For the past 8+ years, I’ve been the behind-the-scenes guy that helps companies sound smarter, rank higher, and explain complex stuff without boring people to death. I’ve worked across industries like SaaS, healthcare, finance, ecommerce and I’ve seen it all: content that disappears into the void, and content that quietly climbs into Google’s top 5 and just sits there for months doing its job. 

I use tools like Ahrefs, SEMrush, GA4, GSC, Screaming Frog, and Surfer not to throw numbers around, but to actually make decisions. What should we write? How deep should we go? What’s missing from this article that your competitors were too lazy to explain?

 I like writing things that are honest, useful, and hard to ignore. No fluff, no marketing theater. Just the stuff that moves the needle and actually helps people. 

Because at the end of the day, I still think like an engineer: if it doesn’t work, it doesn’t matter how pretty it looks.