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E-commerce Website Solutions for Minnesota-Based SkiPulk

Technical Optimization and User Experience (UX) Enhancements

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About the Company

SkiPulk is a Minnesota-based e-commerce company that specializes in gear and sleds for winter camping, skiing, mountaineering, ice fishing, hunting, and more. 

The SkiPulk e-commerce site receives thousands of visitors a month and wants to improve the desktop and mobile user interface (UI) and user experience (UX) for its clients.

  • Increase functionality and reduce friction for customers
  • Enable mobile e-commerce
  • Optimize the site for SEO
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Project Description

Update, optimize, and support the WordPress site. Prepare for expansion into new markets.

O8 and SkiPulk are taking a Growth-Driven Design (GDD) approach to the site. GDD is focused on getting the strategy right and prioritizing the design and optimization of key pages first. Then: test, measure, and continue to enhance the user experience.

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