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E-commerce Website Solutions for Minnesota-Based SkiPulk

Technical Optimization and User Experience (UX) Enhancements

Skipulk website

About the Company

SkiPulk is a Minnesota-based e-commerce company that specializes in gear and sleds for winter camping, skiing, mountaineering, ice fishing, hunting, and more. 

The SkiPulk e-commerce site receives thousands of visitors a month and wants to improve the desktop and mobile user interface (UI) and user experience (UX) for its clients.

  • Increase functionality and reduce friction for customers
  • Enable mobile e-commerce
  • Optimize the site for SEO

Project Description

This project involved updating, optimizing, and supporting SkiPulk through the process of developing a new WordPress site to prepare for launch and expansion into new markets.

O8 and SkiPulk collaborated using a Growth-Driven Design (GDD) approach, focused on aligning strategies and creating a minimum viable product to launch the website quicker. Once launched, the O8 team collected data to test, measure, and implement new designs and features that enhanced the overall user experience.

skipulk website