E-commerce Website Solutions for Minnesota-Based SkiPulk
Technical Optimization and User Experience (UX) Enhancements
About the Company
SkiPulk is a Minnesota-based e-commerce company that specializes in gear and sleds for winter camping, skiing, mountaineering, ice fishing, hunting, and more.
The SkiPulk e-commerce site receives thousands of visitors a month and wants to improve the desktop and mobile user interface (UI) and user experience (UX) for its clients.
- Increase functionality and reduce friction for customers
- Enable mobile e-commerce
- Optimize the site for SEO
Project Description
This project involved updating, optimizing, and supporting SkiPulk through the process of developing a new WordPress site to prepare for launch and expansion into new markets.
O8 and SkiPulk collaborated using a Growth-Driven Design (GDD) approach, focused on aligning strategies and creating a minimum viable product to launch the website quicker. Once launched, the O8 team collected data to test, measure, and implement new designs and features that enhanced the overall user experience.
